Why Read This
The IT channel has radically transformed over the past several years, and managed service providers (MSPs) have emerged triumphant. MSP market growth now outpaces the rest of the IT industry, but many tech vendors do not fully understand the evolutionary path that has enabled this to transpire — and even fewer understand the impact of the turning point for MSPs that is on the horizon. The best tactic to harness the revenue potential of these shining stars is to understand the MSPs' challenges and to refine your partner programs accordingly. This report helps tech vendors do so by revealing MSPs' new makeup, service offerings, business models, delivery models, market fluctuations, and competition.