Why Read This
A solid technology foundation is one of the keys to success for eCommerce businesses looking to optimize their customer experiences, market effectively and creatively, and scale their business to make more meaningful contributions to their companies. But the range of solution types, models, and capabilities vary widely, and the search for the right vendor can be daunting. To support our small and medium-sized business (SMB) clients in finding eCommerce solutions best suited to their needs, Forrester surveyed the capabilities of eCommerce platform providers specializing in serving online SMBs. This research will help companies find the right solutions for their business as they develop their online channels, launch brands, go global, as well as reach and transact with customers directly — with many doing so for the first time.