Why Read This
Companies are using streaming video — live and on-demand — to enhance marketing, training, and business communications with internal and external audiences. The market for video platforms, however, is fragmented with different solutions combining webcasting with "YouTube for the enterprise"-type capabilities. This report offers an overview of the market and divides the landscape into tools for marketing video, scheduled communications, and pervasive video integration. Content and collaboration (C&C) professionals must identify the most important evaluation criteria for video solutions and consider one or more deployment models that best fits their video needs.