Why Read This
Beauty, cosmetics, and fashion brands should align online brand activities with those of female consumers. Beauty buyers are actively using the Internet to evaluate products, make purchase decisions, and to tell friends or family what they've found. This target market is ad-friendly, keen on communicating, and a bit disparaging toward technology.
Tags: B2C eCommerce, Brand & Product Web Sites, Brand Monitoring, Brand Tactics, Branding, Consumer Electronics & Technology, Customer Experience Management, Digital Marketing, Direct Marketing, eCommerce, eCommerce Adoption, Online Advertising, Online Retail, Retail