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Marketing Measurement In Asia Pacific
April 25, 2018


Some 68% of the Asia Pacific marketers Forrester surveyed planned on increasing their budget for measuring advertising and marketing performance, but it's also their top challenge. Why? Because marketers in Asia are in a more complicated measurement environment than their peers in the West. This new report examines best practices for improving marketing measurement — and the major barriers Asia Pacific marketers face in doing so.

Click here for more information, and please contact press@forrester.com if you'd like a copy of this report.


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