For CMO Professionals

Marketing Teams Need Business Skills

How CMOs Can Develop More Strategic Marketing Teams

    Why Read This Report

    As marketing teams are getting smaller due to layoffs and budgets are getting tighter, it is more important than ever for marketers to nurture their remaining talent and strengthen the marketing team to be in a position to help the organization weather through the recession. Marketers identify skills such as analytics, strategic thinking, and innovation as the keys to a strong team in the future. To cultivate a strong team of business thinkers, CMOs should reach outside the marketing silo and focus their talent development tactics on broader, cross-company initiatives.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Marketing Still Suffers From Stereotypical Perceptions
    • Marketing Leaders Should Focus On Business Skills To Debunk The Stereotypes
    • Talent Development Tactics Spanning The Organization Are Most Valuable

      Elevate Marketing With A Stronger Team
    • Related Research Documents