Marketing Automation

Consumer use of digital devices creates opportunities for marketers, but US companies have been slow to transition from traditional marketing campaigns. European investment in marketing automation is higher, delivering the benefits of greater channel integration, behavioral targeting, and interaction management.


  • For all Roles
  • For Application Development & Delivery Professionals

    Report: Quantify The Business Value Of CRM

    CRM initiatives must not only be technically sound but also must answer the question, "What will we get for our money?" Application development and delivery (AD&D) pros who lead CRM projects mus...

    • Downloads: 1020
  • For B2B Marketing Professionals

    Report: CRM Plus Marketing Automation Equals Engagement

    Customer relationship management (CRM) has traditionally been the core technology that organizations use to manage customer relationships. So it's no wonder that B2B marketers and their technolo...

    • Downloads: 47
  • For Customer Insights Professionals

    Report: Plan Customer-Centric Enterprise Marketing Technology Requirements

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. Yet customer insights (CI) professionals tasked with defining marketing technol...

    • Downloads: 691
  • For Customer Insights Professionals

    Report: Create An Effective Enterprise Marketing Technology Blueprint

    Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT) ...

    • Downloads: 1265
  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Demand-Side Platforms, Q2 2015

    In Forrester's 53-criteria evaluation of demand-side platform (DSP) vendors, we identified the nine most significant software providers — AOL, AppNexus, AudienceScience, DataXu, Google, Me...

    • Downloads: 214
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Analysts who cover Marketing Automation

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