Marketing Automation

Consumer use of digital devices creates opportunities for marketers, but US companies have been slow to transition from traditional marketing campaigns. European investment in marketing automation is higher, delivering the benefits of greater channel integration, behavioral targeting, and interaction management.


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  • For B2C Marketing Professionals

    Report: The World's Largest Digital Market Goes Programmatic

    Digital media buying isn't just going programmatic in North America — it's also booming in China, the world's second-largest digital advertising market. However, China's ecosystem is less mature...

    • Downloads: 40
  • For Application Development & Delivery Professionals

    Report: Quantify The Business Value Of CRM

    Customer relationship management (CRM) initiatives must not only be technically sound but must also answer this question: What will we get for our money? This report describes how application de...

    • Downloads: 1434
  • For B2B Marketing Professionals

    Report: Gauge Your L2RM Progress And Success

    B2B marketers implementing a lead-to-revenue (L2R) process for the first time, or expanding their L2R program, often feel they are navigating uncharted waters — but they're not alone! B2B market...

    • Downloads: 453
  • For B2C Marketing Professionals

    Report: Ad Blockers Rock The Media Ecosystem

    Ad blockers have never been easier to use, so it follows that more consumers than ever are using them and taking control into their own hands. Who suffers from this shift in power over the ad vi...

    • Downloads: 75
  • For CIOs

    Report: The Top Technologies For Your Business Technology Agenda, 2016

    Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CIOs wield a critical asset: ...

    • Downloads: 195
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Analysts who cover Marketing Automation