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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

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Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

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Marketing Leadership Blog

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Latest Research For This Role

Report: Millennials: A Demographic Overview

North American Consumer Technographics®

February 25, 2015 | Gina Fleming

In this demographic overview, we analyze Millennials, those consumers born in the 1980s and mid-1990s who are ages 18 to 34 a group that has grown up with online shopping, smartphones, and social...

Report: Digital Will Win The Day, But Which Channels Will Win Digital?

ForecastView Document

February 13, 2015 | Carmine G. Lengua, Jr.

Forrester recently published updates to its US digital marketing forecasts, including search engine marketing, display advertising, social advertising, and email marketing. This report examines...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Sales Enablement Professionals

March 2, 2015 - March 3, 2015

Webinar: Put Together A Winning Content Marketing Organization

March 9, 2015

Webinar: A Home Run Or A Strikeout? Assessing Your Marketing Performance Measurement Maturity

March 10, 2015

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