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Marketing Leadership Professionals

In collaboration with marketing peers, you're responsible for implementing the brand vision set by your CMO. You coordinate online and offline marketing channels, using new media and technologies to engage customers.

Who this role is for:

VP of Advertising
VP of Brand Management
VP of Media
VP of Digital Marketing
VP of Product Marketing

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Vice President and Group Director Carl Doty (00:56)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Boost customer acquisition and retention with the optimum marketing mix:

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Marketing Leadership Blog

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Latest Research For This Role

Report: Q&A: How Niche Social Networks Can Enhance Your Community Strategy

March 27, 2015 | Kim Celestre

Niche social networks online communities of like-minded individuals who connect with each other about specialized, unique, or regional topics have been around since the early days of the...

Report: Overcome Top Digital Challenges In 2015

Choosing The Right Digital Agency In China

March 26, 2015 | Xiaofeng Wang

As online penetration in China approaches 50%, marketing leaders are handling larger digital marketing budgets and taking on more responsibilities than ever before. As a result, they need more and...

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Analysts Serving This Role

  • Susan Bidel

    Susan Bidel

    Online Advertising, Digital Marketing...

  • Kim Celestre

    Kim Celestre

    Go-To-Market Strategies, Customer Experience Management...

  • Clement Teo

    Clement Teo

    Multichannel Customer Experience, Digital Business...

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 14, 2015 - April 15, 2015

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Webinar: Stop Making Content. Start Creating Value.

May 12, 2015

View more events