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Martha   Bennett

Martha Bennett

VP, Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

VP, Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever

    July 14, 2020 Stephanie Balaouras, Laura Koetzle, Martin Gill, Martha Bennett, Dan Bieler, Sam Higgins, Leslie Joseph, Anjali Lai, Tom Mouhsian, Xiaofeng Wang

    The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity, the effects of COVID-19 — along with other unpredictable eruptions of systemic risk — will continue to surface over the next decade. In this report, we outline how changes in customers, experiences, work, technology, and business resiliency will alter business permanently over the next five years and beyond.

  • For CIO Professionals

    REPORT: Blockchain In 2020: A CIO's Guide To The 10 Most Prevalent Myths

    To Use Distributed Ledger Technology Successfully, Avoid These Key Misconceptions

    April 24, 2020Martha Bennett

    Distributed ledger technology (DLT, AKA blockchain) is maturing. Yet more initiatives will move beyond the pilot phase in 2020, and the technology will continue to evolve. Overall, pragmatism and realism have set in with regard to use case selection and benefits realization. That said, a number of myths and misconceptions still give rise to unrealistic expectations. In this report, we expose those myths to help technology leaders avoid the associated pitfalls. This report is an expanded and updated version of the 2018 report "Blockchain Technology: A CIO's Guide To The Six Most Common Myths."

  • For CIO Professionals

    REPORT: Data Literacy: What Is It, And Why Do Executive Teams Need To Care?

    Leveraging Data To Achieve Maximum Business Benefit Requires More Than Technology Tools

    February 14, 2020Martha Bennett

    Insights-driven organizations require the capacity to produce and analyze context-relevant data to make the right decisions at the right times. However, the access to and quality of data alone is not sufficient to ensure sound business decision making. Data literacy is the vital ingredient that's often partly or entirely missing. This report delves into what data literacy really means and why it's fundamental for business. CIOs can use it to discover how to detect the symptoms of data illiteracy and avoid its pitfalls.

  • For CIO Professionals

    REPORT: Libra Isn't Dead, But It Needs A Better Form Of Life Support To Survive

    Fine Words About Regulatory Compliance Aren't Enough

    December 19, 2019Martha Bennett

    October 2019 was an eventful month for Libra: Seven major companies withdrew from the initiative, the Libra Association held its inaugural meeting, and the US House Committee on Financial Services questioned Facebook CEO Mark Zuckerberg. This brief provides an update for CIOs on recent developments and their significance.

  • For CIO Professionals

    REPORT: Predictions 2020: Europe

    Europe Will Deliver Regulatory Leadership Amid Uncertainty

    November 4, 2019Martha Bennett, Dan Bieler, Thomas Husson, Enza Iannopollo, Pascal Matzke, Paul McKay, Jacob Morgan, Joana de Quintanilha

    In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the opportunities that uncertainty creates. This report guides leaders at European firms through Forrester's five most important predictions for the region in 2020.

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