Martha   Bennett

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    January 19, 2018 Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also allows them to measure the progress of their BI environment and correlate BI maturity to other business performance indicators. This is an update of a previously published report with an embedded link to our updated BI maturity self-assessment model.

  • For Application Development & Delivery Professionals

    REPORT: Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook

    January 10, 2018 Boris Evelson, Martha Bennett

    This report guides application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives through the maze of BI business case categories and typical BI ROI components, and it identifies areas where quick wins are possible. This is an update of a previously published report; we revised this edition to factor in the latest findings from Forrester's Q4 2016 Global Business Intelligence Business Case Online Survey.

  • For Application Development & Delivery Professionals

    REPORT: Blockchain In Banking: Success Depends On Technology And Market Maturity

    Adapt Your Blockchain Plans To Geography And Use Case

    December 19, 2017 Jost Hoppermann, Martha Bennett

    Blockchain-based solutions remain highly immature. The technology itself is nascent, and nobody has yet developed the governance models that form the foundation for a functioning ecosystem. Nevertheless, many bank executives show a degree of enthusiasm that leads to inflated expectations and high investments that may not create sufficient value. This report helps application development and delivery (AD&D) professionals to determine the risk and the time to value of blockchain use cases and provides guidance on whether an organization should embark on its blockchain journey now.

  • For Application Development & Delivery Professionals

    REPORT: Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    November 17, 2017Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio that helps them become a insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to business change and assimilate new technologies. We've updated the original playbook report for continued relevance and accuracy, including data from the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017.

  • For CIO Professionals

    REPORT: Predictions 2018: Be Ready To Face The Realities Behind The Blockchain Hype

    The Visionaries Will Persevere, While Those Hoping For Quick Fixes Will Give Up

    November 9, 2017Martha Bennett, Andras Cser, Jost Hoppermann, Charlie Dai

    Blockchain technology may not possess the miraculous capabilities that press articles and those with software, books, or other agendas to sell have ascribed to it. But the potential is undeniable: Blockchain technology, if implemented appropriately, supports new business and trust models. It's still the early days, but let's not forget — the internet was young once, too. This report outlines key trends for 2018 and provides guidance for how CIOs and their teams should respond.

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