Martha   Bennett

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Wondering Whether To Accept Cryptocurrencies? Take A Risk Management Approach

    Cryptocurrencies As A Payment Instrument Are Not For The Faint-Hearted

    March 29, 2018Martha Bennett

    Should your organization accept payments in Bitcoin or other cryptocurrencies? CIOs and senior tech leaders need to have an answer on hand if the topic comes up for discussion. This document outlines why it's not as simple as adding another payment option, but is, in fact, a risk management decision.

  • For Security & Risk Professionals

    REPORT: Blockchain Will Transform And Radically Improve Fraud Management And Anti-Money Laundering

    Blockchain Will Allow Financial Institutions And New Vendors To Challenge The Status Quo

    March 21, 2018 Andras Cser, Martha Bennett

    Financial institutions (FIs) find it increasingly difficult to meet tough new anti-money laundering (AML) and enterprise fraud management (EFM) requirements while also maintaining their edge to win, serve, and retain customers. This report presents a blueprint on how security and risk (S&R) pros can use blockchain, as it matures into a technology and process backbone, to re-architect and augment their AML and EFM systems.

  • For CIO Professionals

    REPORT: Forrester Flash: Blockchain

    February 14, 2018Martha Bennett

    Among the most frequently asked questions Forrester receives on the topic of blockchain are: How would you define blockchain? Should we consider investing in a blockchain-based solution? How mature is the technology? What are some of the key challenges we should be aware of? This report answers these key questions — and a few others — in a concise graphical format.

  • For CIO Professionals

    REPORT: Blockchain Technology: A CIO's Guide To The Six Most Common Myths

    Understand What's Hype And What's Reality In This Emerging Technology

    February 7, 2018Martha Bennett

    Blockchain technology continues to make the headlines, and understandably so: It's a technology concept that allows us to design new business and trust models. But it won't be possible to design, develop, and run these distributed trust networks successfully without a clear understanding of what's myth and what's reality in relation to some of the key characteristics associated with this nascent technology. This report helps CIOs learn what's behind the buzzwords.

  • For Application Development & Delivery Professionals

    REPORT: Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook

    January 19, 2018 Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also allows them to measure the progress of their BI environment and correlate BI maturity to other business performance indicators. This is an update of a previously published report with an embedded link to our updated BI maturity self-assessment model.

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