Martha   Bennett

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    February 7, 2019 Boris Evelson, Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio that helps them become insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to business change and assimilate new technologies. We've updated the original playbook report for continued relevance and accuracy, including data from the Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2018.

  • For Security & Risk Professionals

    REPORT: New Tech: Blockchain Identity (BCI) Management, Q1 2019

    Forrester's Landscape Overview Of 22 Providers

    January 3, 2019 Andras Cser, Martha Bennett

    A new crop of blockchain identity (BCI) technologies, and the solutions they power, stand poised to unleash new paradigms in identity verification (IDV) and access policy enforcement, leading to changing behaviors, and disruption, in the field of identity and access management (IAM). This report presents a review of the emerging vendors in the BCI market. Security and risk (S&R) professionals should use it to understand the capabilities within major market segments and to inform their technology strategies.

  • For CIO Professionals

    REPORT: Don't Let GDPR Derail Your Blockchain Strategy

    Distributed Ledger Technology Can Even Become Part Of GDPR Compliance Frameworks

    December 21, 2018Martha Bennett, Enza Iannopollo

    Striking the optimal balance between transparency and confidentiality is one of the key challenges when designing a system based on distributed ledger technology (DLT). GDPR stipulations like the right to be forgotten add to the complexity and have led some to pronounce blockchains and GDPR to be completely incompatible. While the latter is not the case, CIOs nevertheless have a key role to play in ensuring that DLT projects aren't derailed due to compliance concerns or breaches Read this report to understand the implications of GDPR in the context of DLT and why the two aren't mutually exclusive.

  • For CIO Professionals

    REPORT: Distributed Ledgers And Quantum Computing: Take The Threat Seriously, But Don't Panic

    Well-Architected Blockchains Are Unlikely To Be At Risk

    November 30, 2018Martha Bennett

    Quantum computing has the potential to do serious damage to distributed ledger technology (DLT) systems or blockchains, depending on how they're designed and what cryptography they use. But how serious is the risk, and what can CIOs do today to mitigate it? Read this report to find out.

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Distributed Ledger Technology

    Distributed Ledger Technology Enables New Business And Trust Models

    November 26, 2018Martha Bennett

    Distributed ledger technology (DLT), also known as blockchain, enables new business and trust models and has true transformational potential. However, it's still a nascent technology, and designing new business and trust models requires unprecedented levels of collaboration across organizational boundaries. CIOs and business technology leaders should read this report to learn about the breakthrough potential of DLT as the technology continues to develop.

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