Martha Bennett

Principal Analyst serving CIOs

Martha serves the CIO role, covering business intelligence (BI), analytics, and big data. Her current research has two main areas of focus: 1) the investigation of best practices for making the most of an organization's data, as well as building appropriate processes and organizational structures; and 2) analyzing the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered. Other key research areas include BI in the cloud, mobile BI, blockchain, and the impact of the Internet of Things.

Known for her down-to-earth, no-nonsense approach to making sense of the latest hot technology area, she has provided input on technology strategy and IT governance structures to clients all over the world. She is a sought-after conference speaker and is also frequently retained as an independent voice by technology companies seeking to optimize their approach to the market.

Previous Work Experience

Martha has over 20 years of technology experience and has held a number of senior positions involving the investigation of new technologies and their introduction to the enterprise. Her main focus has been helping her clients make sense of the impact of new and emerging technologies on existing IT systems and business processes, as well as the security, risk, and regulatory implications.

Most recently, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. Prior to that, she held a variety of senior management and individual contributor positions at Freeform Dynamics, as well as various companies within the Datamonitor Group. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

  • For CIOs

    Report: Q&A: Forrester's Top Five Questions About Blockchain

    "Blockchain" continues to generate plenty of headlines in both the specialist and mainstream press. If these — and vendor publicity materials — were anything to go by, we're on the cusp of mains...

    • Downloads: 319
  • For Application Development & Delivery Professionals

    Report: Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It als...

    • Downloads: 889
  • For Application Development & Delivery Professionals

    Report: Quantify The Tangible Business Value Of BI

    The business case report of the business intelligence (BI) playbook guides application development and delivery (AD&D) professionals working on BI initiatives through the maze of BI business...

    • Downloads: 3271
  • For Application Development & Delivery Professionals

    Report: Optimize Your BI Strategy To Generate Maximum Business Value

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfoli...

    • Downloads: 929
  • For Application Development & Delivery Professionals

    Report: BI On BI: How To Manage The Performance Of BI Initiatives

    Most enterprises still rely mostly on anecdotal evidence of business users' level of satisfaction with business intelligence (BI), and not all BI tools quantitatively measure BI performance. In ...

    • Downloads: 904
  • For Application Development & Delivery Professionals

    Report: Quantify The Tangible Business Value Of BI

    The business case report of the business intelligence (BI) playbook guides application development and delivery (AD&D) professionals working on BI initiatives through the maze of BI business...

    • Downloads: 3271
  • For Application Development & Delivery Professionals

    Report: Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    What can you do to make sure that your business intelligence (BI) initiative doesn't end up on the scrap heap of failed projects? Seeking answers to this question isn't unique to BI projects ...

    • Downloads: 1052
  • For Application Development & Delivery Professionals

    Report: Update 2015: Forrester’s BI Maturity Assessment Tool

    Forrester recommends using this business intelligence (BI) maturity assessment tool at the beginning of any BI initiative to help you better understand your current state and strategic prioritie...

    • Downloads: 269
  • For Application Development & Delivery Professionals

    Report: Optimize Your BI Strategy To Generate Maximum Business Value

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfoli...

    • Downloads: 929
  • For Application Development & Delivery Professionals

    Report: Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It als...

    • Downloads: 889
View all of Martha Bennett's Research

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