Martha   Bennett

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    November 17, 2017Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio that helps them become a insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to business change and assimilate new technologies. We've updated the original playbook report for continued relevance and accuracy, including data from the Forrester Data Global Business Technographics® Data And Analytics Survey, 2017.

  • For CIO Professionals

    REPORT: Predictions 2018: Be Ready To Face The Realities Behind The Blockchain Hype

    The Visionaries Will Persevere, While Those Hoping For Quick Fixes Will Give Up

    November 9, 2017Martha Bennett, Andras Cser, Jost Hoppermann, Charlie Dai

    Blockchain technology may not possess the miraculous capabilities that press articles and those with software, books, or other agendas to sell have ascribed to it. But the potential is undeniable: Blockchain technology, if implemented appropriately, supports new business and trust models. It's still the early days, but let's not forget — the internet was young once, too. This report outlines key trends for 2018 and provides guidance for how CIOs and their teams should respond.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Enterprise BI Platforms With Majority Cloud Deployments, Q3 2017

    Ten Solutions Offer Choice In An Environment Characterized By Innovation

    September 11, 2017Martha Bennett, Boris Evelson

    In our 22-criteria evaluation of enterprise business intelligence (BI) platforms with majority cloud-deployment providers (some of whom also offer complete or partial on-premises options), we identified the 10 most significant ones — 1010data, Altair, Amazon Web Services (AWS), Birst, Domo, GoodData, InsightSquared, Microsoft, Oracle, and Salesforce — and researched, analyzed, and scored them. This report, along with the companion Forrester Wave™ evaluation of enterprise BI platforms with majority on-premises deployments, Q3 2017, will help application development and delivery (AD&D) pros working on BI initiatives make the right choice of BI platforms.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Enterprise BI Platforms With Majority On-Premises Deployments, Q3 2017

    A Significant Reshuffling Of Vendor Positions In A Changing Landscape

    September 11, 2017 Boris Evelson, Martha Bennett

    In our 22-criteria evaluation of enterprise business intelligence (BI) platforms with majority on-premises deployments providers (that also have cloud deployment options), we identified the 15 most significant ones — BOARD International, IBM, Information Builders, Looker, MicroStrategy, OpenText, Panorama, Pyramid Analytics, Qlik, SAP, SAS, Sisense, Tableau Software, TIBCO Software, and Yellowfin — and researched, analyzed, and scored them. This report, along with the companion Forrester Wave™ evaluation of enterprise BI platforms with majority cloud deployments, Q3 2017, will help AD&D pros working on BI initiatives make the right choice of BI platforms.

  • For CIO Professionals

    REPORT: Zero Trust Security: A CIO's Guide To Defending Their Business From Cyberattacks

    Increase Business Agility By Adopting Zero Trust

    June 14, 2017Martha Bennett

    Legacy, perimeter-centric models of information security are of no use in today's digital businesses, as they are no longer bounded by the four walls of their corporation. Instead, CIOs must move toward a Zero Trust approach to security that is data- and identity-centric — and in our view is the only approach to security that works. In this report, we outline what constitutes Zero Trust, provide guidance on how to implement it, and summarize the key business benefits.

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