Martha   Bennett

Martha Bennett

VP, Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

VP, Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

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  • For CIO Professionals

    REPORT: RQ For Blockchain: Assess Your Readiness For Using Distributed Ledger Technology

    The Robotic Quotient For Blockchain Guides Your Approach To People, Leadership, Organization, And Trust In The Era Of Multiparty Processes

    May 17, 2019Martha Bennett, J. P. Gownder

    The introduction of blockchain (AKA distributed ledger technology or DLT) is transforming processes and operating models and ushering in an era of new business and trust models. But while the technology is still nascent, it isn't the biggest inhibitor: Most organizations don't have the competencies to implement DLT successfully. CIOS, technology leaders, and business executives should read this report to learn how the robotic quotient (RQ) for blockchain can help them assess areas they need to focus on (and improve as needed) to leverage this technology concept successfully.

  • For CIO Professionals

    REPORT: Decentralized Digital Identity: A Primer

    Why "Bring Your Own Identity" Is A Trend To Watch

    May 14, 2019 Fatemeh Khatibloo, Martha Bennett, Andras Cser

    Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you can share elements of your identity, and how you maintain the privacy of your credentials. As a new model for identity emerges, this report defines decentralized digital identities and sets the stage for how they'll emerge. CIOs and digital leaders should read this report to better understand the potential of digital identity and how companies should be thinking about its potential for disruption.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Prepare For Blockchain In Your Supply Chain

    There's Hope Beyond The Hype

    April 9, 2019 George Lawrie, Martha Bennett

    Blockchain solutions appear to promise resolution to long-term supply chain challenges such as end-to-end visibility, transparency, and intelligent fulfillment. Traditional supply chains achieve scalable, consistent transparency because supply chain "captains" decide the data exchange standards for subordinate levels in the chain. But the digital economy's more democratic supply networks don't have captains to dictate standards. This report helps digital business professionals assess the opportunities and risks associated with blockchain in supply chain and fulfillment.

  • For Application Development & Delivery Professionals

    REPORT: Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    February 7, 2019 Boris Evelson, Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio that helps them become insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to business change and assimilate new technologies. We've updated the original playbook report for continued relevance and accuracy, including data from the Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2018.

  • For Security & Risk Professionals

    REPORT: New Tech: Blockchain Identity (BCI) Management, Q1 2019

    Forrester's Landscape Overview Of 22 Providers

    January 3, 2019 Andras Cser, Martha Bennett

    A new crop of blockchain identity (BCI) technologies, and the solutions they power, stand poised to unleash new paradigms in identity verification (IDV) and access policy enforcement, leading to changing behaviors, and disruption, in the field of identity and access management (IAM). This report presents a review of the emerging vendors in the BCI market. Security and risk (S&R) professionals should use it to understand the capabilities within major market segments and to inform their technology strategies.

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