Martha   Bennett

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Distributed Ledgers And Quantum Computing: Take The Threat Seriously, But Don't Panic

    Well-Architected Blockchains Are Unlikely To Be At Risk

    November 30, 2018Martha Bennett

    Quantum computing has the potential to do serious damage to distributed ledger technology (DLT) systems or blockchains, depending on how they're designed and what cryptography they use. But how serious is the risk, and what can CIOs do today to mitigate it? Read this report to find out.

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Distributed Ledger Technology

    Distributed Ledger Technology Enables New Business And Trust Models

    November 26, 2018Martha Bennett

    Distributed ledger technology (DLT), also known as blockchain, enables new business and trust models and has true transformational potential. However, it's still a nascent technology, and designing new business and trust models requires unprecedented levels of collaboration across organizational boundaries. CIOs and business technology leaders should read this report to learn about the breakthrough potential of DLT as the technology continues to develop.

  • For CIO Professionals

    REPORT: Predictions 2019: Distributed Ledger Technology

    Continued Hype And Unrealistic Promises Drive Risk Of A Looming Blockchain Winter

    November 7, 2018Martha Bennett, Charlie Dai

    Interest in distributed ledger technology (DLT — AKA blockchain) remains high as CIOs and business decision makers try to ascertain what this technology means for their organizations and what action they should take. Read this report to find out what lies in store for DLT in 2019.

  • For CIO Professionals

    REPORT: Predictions 2019: Healthcare

    CX Measurement Frameworks, Virtual Care, And AI Come To The Fore

    November 7, 2018 Arielle Trzcinski, Faith Adams, Kjell Carlsson, Ph.D., Martha Bennett

    2019 will be marked by many changes in the healthcare industry. Threats to US healthcare reform loom in midterm elections, ongoing legislation battles, and Supreme Court appointments. Consolidation will continue across all sectors. Major disruptors, like Amazon and Walmart, will make good on their promises, delivering the personalized experiences that customers have been yearning for from healthcare organizations (HCOs). CIOs should read this report for Forrester's healthcare industry predictions as we enter 2019.

  • For CIO Professionals

    REPORT: Distributed Ledger Technology: How To Get Started Without Getting Your Fingers Burnt

    What You Need To Know To Leverage Blockchain Technology In The Enterprise

    September 14, 2018Martha Bennett

    Distributed ledger technology (DLT) (AKA blockchain) remains one of the hottest technology topics with business leaders and CIOs. This report is for those who feel they could benefit from a high-level summary of what blockchain is all about, where it is on the maturity curve, and how to get started. We provide a checklist to assess whether your organization could benefit from starting their own initiative or getting involved in somebody else's network and outline relevant best practices. This document is an expanded and updated version of the Forrester Flash report published in February 2018.

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