Martha   Bennett

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves CIOs and other tech leaders, helping them understand the impact of emerging technologies on their business. Martha provides in-depth coverage of blockchain technology and business intelligence (BI), as well as analytics and artificial intelligence at a strategic level. In her blockchain research, Martha focuses on demystifying this emerging technology, helping CIOs and strategy teams identify appropriate use cases and navigate the broad ecosystem of startups and established providers offering software and services. In her BI research, Martha analyzes the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered, and she helps CIOs and their business partners develop data and analytics strategies fit for the digital age.

Previous Work Experience

Prior to rejoining Forrester in early 2013, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. In the preceding years, she held a variety of senior management and individual contributor positions at Freeform Dynamics and various companies within the Informa Group, where her main focus area was financial services. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Distributed Ledger Technology: How To Get Started Without Getting Your Fingers Burnt

    What You Need To Know To Leverage Blockchain Technology In The Enterprise

    September 14, 2018Martha Bennett

    Distributed ledger technology (DLT) (AKA blockchain) remains one of the hottest technology topics with business leaders and CIOs. This report is for those who feel they could benefit from a high-level summary of what blockchain is all about, where it is on the maturity curve, and how to get started. We provide a checklist to assess whether your organization could benefit from starting their own initiative or getting involved in somebody else's network and outline relevant best practices. This document is an expanded and updated version of the Forrester Flash report published in February 2018.

  • For CIO Professionals

    REPORT: The Top Emerging Technologies To Watch 2018

    July 11, 2018 Brian Hopkins, Christian Austin, Andre Kindness, James Staten, Brandon Purcell, Nate Fleming, Frank E. Gillett, Jeffrey S. Hammond, Martha Bennett, J. P. Gownder

    To outpace the competition, CIOs must keep a constant finger on the pulse of technology change. Forrester has identified 12 emerging technologies with massive disruptive potential; their impact will be seen across a range of products, services, and solutions. This report helps CIOs zero in on the technologies most worthy of their focus, strategic planning, and investment.

  • For CIO Professionals

    REPORT: Wondering Whether To Accept Cryptocurrencies? Take A Risk Management Approach

    Cryptocurrencies As A Payment Instrument Are Not For The Faint-Hearted

    March 29, 2018Martha Bennett

    Should your organization accept payments in Bitcoin or other cryptocurrencies? CIOs and senior tech leaders need to have an answer on hand if the topic comes up for discussion. This document outlines why it's not as simple as adding another payment option, but is, in fact, a risk management decision.

  • For Security & Risk Professionals

    REPORT: Blockchain Will Transform And Radically Improve Fraud Management And Anti-Money Laundering

    Blockchain Will Allow Financial Institutions And New Vendors To Challenge The Status Quo

    March 21, 2018 Andras Cser, Martha Bennett

    Financial institutions (FIs) find it increasingly difficult to meet tough new anti-money laundering (AML) and enterprise fraud management (EFM) requirements while also maintaining their edge to win, serve, and retain customers. This report presents a blueprint on how security and risk (S&R) pros can use blockchain, as it matures into a technology and process backbone, to re-architect and augment their AML and EFM systems.

  • For CIO Professionals

    REPORT: Forrester Flash: Blockchain

    February 14, 2018Martha Bennett

    Among the most frequently asked questions Forrester receives on the topic of blockchain are: How would you define blockchain? Should we consider investing in a blockchain-based solution? How mature is the technology? What are some of the key challenges we should be aware of? This report answers these key questions — and a few others — in a concise graphical format.

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