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Martha   Bennett

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves the CIO role, covering business intelligence (BI), analytics, and big data. Her current research has two main areas of focus: 1) the investigation of best practices for making the most of an organization's data, as well as building appropriate processes and organizational structures; and 2) analyzing the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered. Other key research areas include BI in the cloud, mobile BI, blockchain, and the impact of the Internet of Things.

Known for her down-to-earth, no-nonsense approach to making sense of the latest hot technology area, she has provided input on technology strategy and IT governance structures to clients all over the world. She is a sought-after conference speaker and is also frequently retained as an independent voice by technology companies seeking to optimize their approach to the market.

Previous Work Experience

Martha has over 20 years of technology experience and has held a number of senior positions involving the investigation of new technologies and their introduction to the enterprise. Her main focus has been helping her clients make sense of the impact of new and emerging technologies on existing IT systems and business processes, as well as the security, risk, and regulatory implications.

Most recently, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. Prior to that, she held a variety of senior management and individual contributor positions at Freeform Dynamics, as well as various companies within the Datamonitor Group. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett

Principal Analyst Serving CIO Professionals

Martha serves the CIO role, covering business intelligence (BI), analytics, and big data. Her current research has two main areas of focus: 1) the investigation of best practices for making the most of an organization's data, as well as building appropriate processes and organizational structures; and 2) analyzing the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered. Other key research areas include BI in the cloud, mobile BI, blockchain, and the impact of the Internet of Things.

Known for her down-to-earth, no-nonsense approach to making sense of the latest hot technology area, she has provided input on technology strategy and IT governance structures to clients all over the world. She is a sought-after conference speaker and is also frequently retained as an independent voice by technology companies seeking to optimize their approach to the market.

Previous Work Experience

Martha has over 20 years of technology experience and has held a number of senior positions involving the investigation of new technologies and their introduction to the enterprise. Her main focus has been helping her clients make sense of the impact of new and emerging technologies on existing IT systems and business processes, as well as the security, risk, and regulatory implications.

Most recently, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. Prior to that, she held a variety of senior management and individual contributor positions at Freeform Dynamics, as well as various companies within the Datamonitor Group. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit.

Education

Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

Martha Bennett's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Enterprise BI Platforms With Majority Cloud Deployments, Q3 2017

    Ten Solutions Offer Choice In An Environment Characterized By Innovation

    September 11, 2017Martha Bennett, Boris Evelson

    In our 22-criteria evaluation of enterprise business intelligence (BI) platforms with majority cloud-deployment providers (some of whom also offer complete or partial on-premises options), we identified the 10 most significant ones — 1010data, Altair, Amazon Web Services (AWS), Birst, Domo, GoodData, InsightSquared, Microsoft, Oracle, and Salesforce — and researched, analyzed, and scored them. This report, along with the companion Forrester Wave™ evaluation of enterprise BI platforms with majority on-premises deployments, Q3 2017, will help application development and delivery (AD&D) pros working on BI initiatives make the right choice of BI platforms.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Enterprise BI Platforms With Majority On-Premises Deployments, Q3 2017

    A Significant Reshuffling Of Vendor Positions In A Changing Landscape

    September 11, 2017 Boris Evelson, Martha Bennett

    In our 22-criteria evaluation of enterprise business intelligence (BI) platforms with majority on-premises deployments providers (that also have cloud deployment options), we identified the 15 most significant ones — BOARD International, IBM, Information Builders, Looker, MicroStrategy, OpenText, Panorama, Pyramid Analytics, Qlik, SAP, SAS, Sisense, Tableau Software, TIBCO Software, and Yellowfin — and researched, analyzed, and scored them. This report, along with the companion Forrester Wave™ evaluation of enterprise BI platforms with majority cloud deployments, Q3 2017, will help AD&D pros working on BI initiatives make the right choice of BI platforms.

  • For CIO Professionals

    REPORT: Zero Trust Security: A CIO's Guide To Defending Their Business From Cyberattacks

    Increase Business Agility By Adopting Zero Trust

    June 14, 2017Martha Bennett

    Legacy, perimeter-centric models of information security are of no use in today's digital businesses, as they are no longer bounded by the four walls of their corporation. Instead, CIOs must move toward a Zero Trust approach to security that is data- and identity-centric — and in our view is the only approach to security that works. In this report, we outline what constitutes Zero Trust, provide guidance on how to implement it, and summarize the key business benefits.

  • For Security & Risk Professionals

    REPORT: A Secure Blockchain Will Transform Security And Risk Management

    Secure Payments, Cryptocurrencies, Anti-Money Laundering, Identity Verification Demand New, Distributed, And Tamper-Evident Transaction Databases

    June 9, 2017 Andras Cser, Martha Bennett

    Secure blockchains will become the foundation for verifiable transactions — both business and operational — running the gamut from payments, financial transfers, and shipment tracking to identity verification and authentication. This report for security and risk (S&R) professionals explains why blockchains will play a key role in security, how to secure them, and which S&R management areas blockchain technologies will affect most.

  • For CIO Professionals

    REPORT: Don't Dismiss Accenture's Blockchain Redaction Solution — You May Need It One Day

    Not "Immutability," But Well-Governed, Tamper-Evident Systems Should Be Your Goal

    April 19, 2017Martha Bennett

    When Accenture first published its proposal for an "editable blockchain," the press release was met with a certain degree of skepticism. After all, isn't immutability supposed to be an essential feature of a blockchain? For CIOs assessing the technology in an enterprise context, however, the concept makes sense and doesn't run counter to desired characteristics of a permissioned blockchain environment. Read this report to find out how it works and why it shouldn't be dismissed without due consideration.

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