Speaker Biography

Martin Gill

VP, Research Director

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders


  • 09:55 AM - 10:25 AM

    The Future Of Business Is Digital

    A digital revolution is under way, opening up new channels, new product ideas, and new delivery models. To compete, your firm must transform into a digital business and create new sources of customer value. With lessons from our latest research, a leading Forrester expert will start down the path to understanding digital mastery. In this webinar/speech you’ll learn why your company needs to transform and how to focus your digital investments to achieve maximum impact:

    • How today’s firms are already transforming into a digital business.
    • The dimensions of digital business that will impact your path forward.
    • Key strategies that will catalyze your digital transformation and maximize business impact.

Research Focus

Martin serves digital business professionals. He leads the development of Forrester's digital business transformation playbook, focusing on how firms must rethink their business strategies to compete in the digital age. His research covers digital maturity, helping digital business leaders understand how to evolve their culture, organization structures, and staffing; their approach to technology investments; and their success metrics to advance their digital sophistication. He is based in the UK and covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.


Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.