Martin Gill

VP, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves digital business professionals. He leads the development of Forrester's digital business transformation playbook, focusing on how firms must rethink their business strategies to compete in the digital age. His research covers digital maturity, helping digital business leaders understand how to evolve their culture, organization structures, and staffing; their approach to technology investments; and their success metrics to advance their digital sophistication. He is based in the UK and covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Welcome To The Era Of Agile Commerce

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers...

  • For eBusiness & Channel Strategy Professionals

    Report: Digitize Your Business Strategy

    To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while...

  • For eBusiness & Channel Strategy Professionals

    Report: Manage The Cross-Touchpoint Customer Journey

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enab...

  • For eBusiness & Channel Strategy Professionals

    Report: The ROI Of Digital Business Transformation

    Firms are investing hundreds of millions of dollars in the wholesale transformation of their customer experience, organization structures, processes, technology platforms, and measurement struct...

  • For CMO Professionals

    Report: The Future Of Business Is Digital

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

View all of Martin Gill's Research

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