Martin Gill

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.


Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Employee Experience Defines Your Digital Employer Brand

    Digital skills are in short supply. eBusiness professionals in every industry struggle to recruit the right candidates, and as more firms embark on digital transformations, the competition for t...

    • Downloads: 113
  • For eBusiness & Channel Strategy Professionals

    Report: Digitize Your Business Strategy

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting f...

    • Downloads: 842
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Three Process Hacks To Speed Digital Delivery

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and organi...

    • Downloads: 131
  • For eBusiness & Channel Strategy Professionals

    Report: Recruit And Retain Top Digital Talent

    Digital skills are in massive demand. eBusiness professionals in end user firms like retailers and banks are struggling to recruit and retain the brightest digital talent. The lure of startups, ...

    • Downloads: 273
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Four Ways APIs Are Changing Your Business

    Application programming interfaces (APIs) are perhaps the most critical technology in digital business design. They have the power to unlock new revenue streams, transform how you design and del...

    • Downloads: 235
  • For eBusiness & Channel Strategy Professionals

    Report: Welcome To The Era Of Agile Commerce

    Multichannel commerce is being reborn. Traditional ways of describing multichannel commerce no longer work because customers don't interact with companies from a "channel" perspective. Customers...

    • Downloads: 4181
  • For eBusiness & Channel Strategy Professionals

    Report: Manage The Cross-Touchpoint Customer Journey

    Today's consumer engages through a variety of touchpoints, yet many brands struggle to deliver cross-touchpoint experiences. Too many firms focus on each touchpoint in isolation and fail to enab...

    • Downloads: 2461
  • For eBusiness & Channel Strategy Professionals

    Report: Rank Yourself With The Digital Maturity Model

    As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. This year, ...

    • Downloads: 1657
  • For CMO Professionals

    Report: The Future Of Business Is Digital

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors ar...

    • Downloads: 1605
  • For eBusiness & Channel Strategy Professionals

    Report: The ROI Of Digital Business Transformation

    Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale trans...

    • Downloads: 1297
View all of Martin Gill's Research

Clients who work with Martin Gill also work with: