Martin   Gill

Martin Gill

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Martin serves digital business professionals. He leads the development of Forrester's digital business transformation playbook, focusing on how firms must rethink their business strategies to compete in the digital age. His research covers digital maturity, helping digital business leaders understand how to evolve their culture, organization structures, and staffing; their approach to technology investments; and their success metrics to advance their digital sophistication. He is based in the UK and covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Martin serves digital business professionals. He leads the development of Forrester's digital business transformation playbook, focusing on how firms must rethink their business strategies to compete in the digital age. His research covers digital maturity, helping digital business leaders understand how to evolve their culture, organization structures, and staffing; their approach to technology investments; and their success metrics to advance their digital sophistication. He is based in the UK and covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy

    August 27, 2018Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies — highlighting firms in financial services, retail and distribution, B2B, telco and utilities, as well as media and education — to learn how other companies innovated their approaches to digital transformation.

  • For Application Development & Delivery Professionals

    REPORT: How Federated Digital Teams Drive Pace At Scale

    Organization: The Digital Experience Delivery Playbook

    August 27, 2018Martin Gill, Mark Grannan

    The explosion of devices, platforms, and channels means digital experience leaders face unprecedented complexity. And in a multibrand, multiregion, multiproduct business, it's easy to see why the question — "How do I organize my digital team?" — is top of mind. There's no one answer, but there are three common patterns, two of which break at scale. This report covers how to organize your team to manage a multidimensional digital experience challenge.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Be A Fast, Fearless, And Flexible Digital Business

    The Best Advice From Forrester's 2018 Digital Transformation Forum

    August 17, 2018Martin Gill, Laura Naparstek

    In May 2018, digital business strategy leaders gathered in Chicago for Forrester's Digital Transformation Forum. These leaders have faced digital business transformation challenges like managing talent, operationalizing strategy, nurturing culture, testing new organizational structures, and using technology effectively. In this report, we share the best advice we heard at the event for how to enact digital transformation across these fronts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Empower Autonomous Teams To Accelerate Digital Delivery

    Speed Digital Delivery With More, Not Less, Structure

    July 20, 2018Martin Gill

    Digital business leaders know speed of execution is vital. They also know they need to empower cross-functional teams to innovate, delegating decisions to those as close to the customer as possible. If you think this sounds like corporate anarchy, think again. Lightweight governance frameworks and progressive leadership can empower autonomous teams. Read this report to find out how.

  • For CMO Professionals

    REPORT: Differentiate Your Business With Digital

    The Executive Overview Of The Digital Business Playbook

    February 26, 2018Martin Gill

    To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. You must champion innovation and thrive within a wider digital ecosystem. This is a tough challenge. Few firms have made the transformation, and many more will fall along the way. This playbook shows you how to drive digital business transformation in your firm.

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