Martin   Gill

Martin Gill

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Martin serves digital business professionals. He leads the development of Forrester's digital business transformation playbook, focusing on how firms must rethink their business strategies to compete in the digital age. His research covers digital maturity, helping digital business leaders understand how to evolve their culture, organization structures, and staffing; their approach to technology investments; and their success metrics to advance their digital sophistication. He is based in the UK and covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill

VP, Research Director Serving eBusiness & Channel Strategy Professionals

Martin serves digital business professionals. He leads the development of Forrester's digital business transformation playbook, focusing on how firms must rethink their business strategies to compete in the digital age. His research covers digital maturity, helping digital business leaders understand how to evolve their culture, organization structures, and staffing; their approach to technology investments; and their success metrics to advance their digital sophistication. He is based in the UK and covers global trends.

Previous Work Experience

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years. His role there was to establish and develop a business-aligned enterprise architecture function, delivering transformational strategies for a number of key retail areas, including boots.com, the Advantage Card loyalty scheme, and the retail and pharmacy store systems. Prior to that, he worked in a variety of roles at Egg.com, Europe's largest pure-play digital bank, ranging from mergers and acquisitions to new product development for both Egg and PruDirect.

Education

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

Martin Gill's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Embrace Next-Generation Digital Organization Structures

    Advanced Level: Structure Practices For Digital Business

    February 7, 2019Martin Gill, Jacob Morgan

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration, and access to capabilities they can't, or don't want to, develop internally. They shift capital, intellectual property, and human resource risk to a dynamic ecosystem of partners, and they embrace technology to drive unprecedented efficiency and scale. Sound scary? It is. This report outlines how digital business leaders structure their teams and business units. This report was originally published in December 2017; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in February 2019.

  • For CMO Professionals

    REPORT: Kick-Start Your Digital Organization Structure

    Beginner Level: Structure Practices For Digital Business

    February 6, 2019 Jacob Morgan, Martin Gill

    A well-organized, empowered digital business team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team isn't the long-term answer. Instead, they first establish key responsibilities for digital strategy, governance, and execution — then empower a "digital acceleration team" to work with line-of-business teams to increase their digital maturity. This report shows you how to get started. This report was originally published in December 2017; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in February 2019.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Org Structures Illustrated

    Use These Eight Org Charts To Inform Your Digital Team Best Practices

    January 2, 2019Martin Gill

    There's no one right org chart. The answer for your business depends on a myriad of factors — go-to-market strategy, industry, digital maturity, and more. But there are emerging best practices that help build the three key digital competencies digital leaders need: product management, customer-centric design, and modern software delivery. This report analyzes 54 digital team org charts and shares eight in detail to highlight five best practices.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Fail And Not Get Fired

    Lessons From 11 Leaders On How To Turn Failure Into Success

    September 27, 2018Martin Gill

    We've all heard the mantra: Fail fast; fail cheap. Enterprises use a growing range of techniques — design thinking, Lean Startup, and more — to emulate the test, learn, and pivot approach endemic in startup culture. These approaches accept failure as an inevitable outcome, but for some traditional firms, failure is failure. And for some digital business professionals, that can be a career-stalling experience. We interviewed 11 leaders to understand how to transform failure into a learning point on the path to success.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy

    August 27, 2018Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies — highlighting firms in financial services, retail and distribution, B2B, telco and utilities, as well as media and education — to learn how other companies innovated their approaches to digital transformation.

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