Save or Share this Report

Mary   Pilecki

Mary Pilecki

VP, Research Director Serving B2C Marketing Professionals

Mary serves B2C Marketing Professionals. She leads a team of analysts who help clients create and measure customer-centric, contextual programs to win, serve, and retain customers. Her team focuses on enterprise marketing technology, loyalty programs, marketing measurement and insights, customer insights services providers, and customer trust and privacy.

Mary previously worked as a senior analyst at Forrester from 2005 to 2008, covering applications and processes for financial services. Her research included retention strategies, business process management, and customer relationship management technologies and processes.

Previous Work Experience

Mary has over 20 years of experience in retail banking and investments, working at leading financial institutions such as FleetBoston Financial (now Bank of America) and BayBank. As senior vice president at FleetBoston, she managed process and technology for the retail bank and developed strategies for high-value customer segments. Her experience also includes contact center development and management and branch sales and service management. In addition to her work in banking, Mary has held marketing positions at vendors that sold to financial services firms, in roles including product management, director of research, industry solutions director, and marketing director.

Prior to rejoining Forrester in 2014, Mary was director of global campaigns for Oracle, focusing on products supporting customer service across industries.

Education

Mary holds a B.A. from Wellesley College and an MBA from Babson College.

Mary Pilecki

VP, Research Director Serving B2C Marketing Professionals

Mary serves B2C Marketing Professionals. She leads a team of analysts who help clients create and measure customer-centric, contextual programs to win, serve, and retain customers. Her team focuses on enterprise marketing technology, loyalty programs, marketing measurement and insights, customer insights services providers, and customer trust and privacy.

Mary previously worked as a senior analyst at Forrester from 2005 to 2008, covering applications and processes for financial services. Her research included retention strategies, business process management, and customer relationship management technologies and processes.

Previous Work Experience

Mary has over 20 years of experience in retail banking and investments, working at leading financial institutions such as FleetBoston Financial (now Bank of America) and BayBank. As senior vice president at FleetBoston, she managed process and technology for the retail bank and developed strategies for high-value customer segments. Her experience also includes contact center development and management and branch sales and service management. In addition to her work in banking, Mary has held marketing positions at vendors that sold to financial services firms, in roles including product management, director of research, industry solutions director, and marketing director.

Prior to rejoining Forrester in 2014, Mary was director of global campaigns for Oracle, focusing on products supporting customer service across industries.

Education

Mary holds a B.A. from Wellesley College and an MBA from Babson College.

Mary Pilecki's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

    April 6, 2017 Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment strategies, we've identified the 11 most important emerging technologies for marketing. As the martech and adtech landscapes evolve, marketers will have to navigate through a sea of thousands of software vendors and try to decide where to invest. Read this report to support your technology strategy with the right data and insights.

  • For B2B Marketing Professionals

    REPORT: The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

    April 6, 2017 Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high. One wrong investment could cripple your company's ability to keep up. Make the right move, and you could speed past your competitors. This report presents Forrester's emerging technologies for B2B marketers in three groups — systems of insights, systems of engagement, and enabling technologies. Read this report to understand each, and focus your attention and investment wisely.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016

    The 12 Providers That Matter Most, And How They Stack Up

    March 2, 2016Samantha Ngo, Mary Pilecki

    In our 30-criteria evaluation of enterprise social listening platform providers, we identified the 12 most significant ones — Brandwatch, Cision, Clarabridge, Crimson Hexagon, NetBase, Networked Insights, Oracle, Prime Research, Salesforce, Sprinklr, Synthesio, and Sysomos — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: TechRadar™: Marketing And Advertising Technology, Q1 2016

    The Top Technologies Marketers Need For Their BT Agenda

    February 11, 2016Mary Pilecki, Luca S. Paderni, Srividya Sridharan

    Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all stages of the customer life cycle. Marketing professionals of all stripes are charged with deriving actionable insights from the data collected across these touchpoints to improve the customer experience and ultimately company revenues. This report describes the most important technologies marketers need to succeed in the age of the customer.

  • For Customer Insights Professionals

    REPORT: Predictions 2016: Personal At Last For CI Professionals

    How CI Pros Will Crack The Contextual Code To Reach And Engage Individuals

    November 13, 2015 Shar VanBoskirk, Srividya Sridharan, Mary Pilecki

    Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate more and more mature contextual marketing efforts, which will change media buying, extend the role of marketing automation, and introduce new measurement practices. This brief highlights the 10 key changes customer insights (CI) pros should expect as a result in 2016.

View all of Mary Pilecki's Research

Clients Who Work With Mary Pilecki Also Work With:

View all related analysts