Mary   Pilecki

Mary Pilecki

VP, Research Director Serving B2C Marketing Professionals

Mary serves B2C marketing professionals. She leads a team of analysts who help clients create and measure customer-centric, contextual programs to win, serve, and retain customers. Her team focuses on enterprise marketing technology, advertising buying and technology, search marketing, customer insights services providers, and customer trust and privacy.

Mary previously worked as a senior analyst at Forrester from 2005 to 2008, covering applications and processes for financial services. Her research included retention strategies, business process management, and customer relationship management technologies and processes.

Previous Work Experience

Mary has over 20 years of experience in retail banking and investments, working at leading financial institutions such as FleetBoston Financial (now Bank of America) and BayBank. As senior vice president at FleetBoston, she managed process and technology for the retail bank and developed strategies for high-value customer segments. Her experience also includes contact center development and management and branch sales and service management. In addition to her work in banking, Mary has held marketing positions at vendors that sold to financial services firms, in roles including product management, director of research, industry solutions director, and marketing director.

Prior to rejoining Forrester in 2014, Mary was director of global campaigns for Oracle, focusing on products supporting customer service across industries.

Education

Mary holds a B.A. from Wellesley College and an MBA from Babson College.

Mary Pilecki

VP, Research Director Serving B2C Marketing Professionals

Mary serves B2C marketing professionals. She leads a team of analysts who help clients create and measure customer-centric, contextual programs to win, serve, and retain customers. Her team focuses on enterprise marketing technology, advertising buying and technology, search marketing, customer insights services providers, and customer trust and privacy.

Mary previously worked as a senior analyst at Forrester from 2005 to 2008, covering applications and processes for financial services. Her research included retention strategies, business process management, and customer relationship management technologies and processes.

Previous Work Experience

Mary has over 20 years of experience in retail banking and investments, working at leading financial institutions such as FleetBoston Financial (now Bank of America) and BayBank. As senior vice president at FleetBoston, she managed process and technology for the retail bank and developed strategies for high-value customer segments. Her experience also includes contact center development and management and branch sales and service management. In addition to her work in banking, Mary has held marketing positions at vendors that sold to financial services firms, in roles including product management, director of research, industry solutions director, and marketing director.

Prior to rejoining Forrester in 2014, Mary was director of global campaigns for Oracle, focusing on products supporting customer service across industries.

Education

Mary holds a B.A. from Wellesley College and an MBA from Babson College.

Mary Pilecki's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

    Tools And Technology: The Digital Media Buying Playbook

    April 5, 2018Mary Pilecki, Arleen Chien, Susan Bidel, Jessica Liu, Jim Nail, Joanna O'Connell

    Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and marketers are embracing omnichannel advertising to create connected experiences that drive better results. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 11 technology categories that support omnichannel advertising. B2C marketing pros should read this report to shape their firm's investment approach to these technologies.

  • For B2C Marketing Professionals

    REPORT: The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

    Twenty Technologies Underpin Modern Marketing

    April 5, 2018Mary Pilecki, Stephanie Liu, Erna Alfred Liousas, Tina Moffett, Ryan Skinner, Joe Stanhope, Rusty Warner

    Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer obsession, but the hundreds of technology solutions present a tangled web of options for today's marketer. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the martech categories that support modern marketing. B2C marketers should use this report to help shape their firm's investment approach to these technologies.

  • For CMO Professionals

    REPORT: Marketing Insights Are The Engine For Customer Obsession

    Intermediate Level: Insights Practices For Marketing Innovation

    February 22, 2018Mary Pilecki

    Many marketing organizations have established an insights practice to leverage marketing and customer data for insights that will help their decision making. Once "insights" has become a common term around the department, it's time to move to the next step — reorganizing and branching out beyond marketing to share insights with other business leaders. This report lays out how CMOs can help their businesses advance their customer-obsessed marketing efforts through insights.

  • For B2C Marketing Professionals

    REPORT: The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

    April 6, 2017 Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment strategies, we've identified the 11 most important emerging technologies for marketing. As the martech and adtech landscapes evolve, marketers will have to navigate through a sea of thousands of software vendors and try to decide where to invest. Read this report to support your technology strategy with the right data and insights.

  • For B2B Marketing Professionals

    REPORT: The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy

    April 6, 2017 Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high. One wrong investment could cripple your company's ability to keep up. Make the right move, and you could speed past your competitors. This report presents Forrester's emerging technologies for B2B marketers in three groups — systems of insights, systems of engagement, and enabling technologies. Read this report to understand each, and focus your attention and investment wisely.

View all of Mary Pilecki's Research

Clients Who Work With Mary Pilecki Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Get Started, Recommit, Or Ramp Up Your Insights Program For Customer Obsession

Date: June 5, 2018
Time: 1:00 PM-2:00 PM Eastern Standard Time
Register
View all upcoming events