Matthew   Camuso

Matthew Camuso

Researcher Serving B2B Marketing Professionals

Matt is a researcher serving B2B marketing professionals. His research focuses on identifying and examining the marketing strategies and technologies that assist B2B marketers in their transition from product-focused experts to customer-obsessed champions. Research topics include B2B buyer behavior, digital marketing, marketing automation, and social marketing.

Previous Work Experience

Prior to his role as a researcher, Matt served as a senior research associate supporting Forrester's B2B marketing and analyst relations teams. In that role, Matt worked on research on a variety of topics, including account-based marketing (ABM), advocacy marketing, in-person events, marketing automation, and predictive marketing. Prior to joining Forrester, Matt worked in marketing and operations roles for financial service companies, focusing on sustainable wealth management.

Education

Matt holds a B.S. in management and business and a B.A. in government from Skidmore College.

Matthew Camuso

Researcher Serving B2B Marketing Professionals

Matt is a researcher serving B2B marketing professionals. His research focuses on identifying and examining the marketing strategies and technologies that assist B2B marketers in their transition from product-focused experts to customer-obsessed champions. Research topics include B2B buyer behavior, digital marketing, marketing automation, and social marketing.

Previous Work Experience

Prior to his role as a researcher, Matt served as a senior research associate supporting Forrester's B2B marketing and analyst relations teams. In that role, Matt worked on research on a variety of topics, including account-based marketing (ABM), advocacy marketing, in-person events, marketing automation, and predictive marketing. Prior to joining Forrester, Matt worked in marketing and operations roles for financial service companies, focusing on sustainable wealth management.

Education

Matt holds a B.S. in management and business and a B.A. in government from Skidmore College.

Matthew Camuso's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: The GDPR And The B2B Marketer

    Seize The Opportunity To Master Your Customer Data And Upgrade Your Engagement Practices

    March 13, 2018 Lori Wizdo, Matthew Camuso

    The deadline for compliance with the EU's General Data Protection Regulation (GDPR) is May 25, 2018. Some B2B marketers believe the GDPR doesn't apply to them; others believe the data they collect and process isn't in scope. But business consumers are protected GDPR data subjects, and many B2B practices that collect and process their data must change. Although the law is often ambiguous and the degree of its enforcement remains unknown, the cost of noncompliance is severe. So B2B marketers must be aware and prepare.

View all of Matthew Camuso's Research

Clients Who Work With Matthew Camuso Also Work With:

View all related analysts