Matthew   Camuso

Matthew Camuso

Researcher Serving B2B Marketing Professionals

Matt is a researcher serving B2B marketing professionals. His research focuses on identifying and examining the marketing strategies and technologies that assist B2B marketers in their transition from product-focused experts to customer-obsessed champions. Research topics include B2B buyer behavior, digital marketing, marketing automation, and social marketing.

Previous Work Experience

Prior to his role as a researcher, Matt served as a senior research associate supporting Forrester's B2B marketing and analyst relations teams. In that role, Matt worked on research on a variety of topics, including account-based marketing (ABM), advocacy marketing, in-person events, marketing automation, and predictive marketing. Prior to joining Forrester, Matt worked in marketing and operations roles for financial service companies, focusing on sustainable wealth management.

Education

Matt holds a B.S. in management and business and a B.A. in government from Skidmore College.

Matthew Camuso

Researcher Serving B2B Marketing Professionals

Matt is a researcher serving B2B marketing professionals. His research focuses on identifying and examining the marketing strategies and technologies that assist B2B marketers in their transition from product-focused experts to customer-obsessed champions. Research topics include B2B buyer behavior, digital marketing, marketing automation, and social marketing.

Previous Work Experience

Prior to his role as a researcher, Matt served as a senior research associate supporting Forrester's B2B marketing and analyst relations teams. In that role, Matt worked on research on a variety of topics, including account-based marketing (ABM), advocacy marketing, in-person events, marketing automation, and predictive marketing. Prior to joining Forrester, Matt worked in marketing and operations roles for financial service companies, focusing on sustainable wealth management.

Education

Matt holds a B.S. in management and business and a B.A. in government from Skidmore College.

Matthew Camuso's Research

Most RecentMost Popular
  • For B2B Marketing Professionals

    REPORT: The B2B Marketing Practice Is Halfway To Awesome

    Landscape: The Lead-To-Revenue Marketing Playbook

    September 17, 2018 Lori Wizdo, Matthew Camuso

    Forrester introduced the term lead-to-revenue marketing (L2RM) in 2010 to describe a customer-centric business system for marketers whose offerings mandate a long, complex, or highly considered buying process. In 2018, we surveyed B2B marketers with questions about their L2RM practices. This report, showcasing that survey's findings, will help B2B marketing leaders see how far the L2RM practice has advanced and how much room for improvement remains.

  • For B2B Marketing Professionals

    REPORT: Three Waypoints On The Journey To B2B Marketing Transformation

    Road Map: The Lead-To-Revenue Marketing Playbook

    August 30, 2018 Lori Wizdo, Matthew Camuso

    To engage the new business consumer, savvy B2B marketing leaders leverage their lifetime revenue marketing (LRM) initiative to drive the extraordinary change in marketing practice. Concurrent assimilation of new tactics, processes, and automation will tax just about every marketing team. Transformation is necessary, but the organizational stress — if not properly managed — will put many LRM projects at risk. This report, and its companion tool, will help you develop your road map to operationalize marketing transformation.

  • For B2B Marketing Professionals

    REPORT: GDPR And The B2B Seller

    Keep Calm And Sell On

    August 27, 2018 Lori Wizdo, Mary Shea, Matthew Camuso

    B2B companies are wrestling with the impact that new privacy regulations will have on seller behaviors and selling processes. They must rethink everything from the collection and storage of prospect data to the permitted processes for outreach and digital engagement. This report provides practical guidance to help B2B sales leaders and sellers balance three imperatives: comply with GDPR, meet sales targets, and don't get fired.

  • For B2B Marketing Professionals

    REPORT: The GDPR And The B2B Marketer

    Seize The Opportunity To Master Your Customer Data And Upgrade Your Engagement Practices

    March 13, 2018 Lori Wizdo, Matthew Camuso

    The deadline for compliance with the EU's General Data Protection Regulation (GDPR) is May 25, 2018. Some B2B marketers believe the GDPR doesn't apply to them; others believe the data they collect and process isn't in scope. But business consumers are protected GDPR data subjects, and many B2B practices that collect and process their data must change. Although the law is often ambiguous and the degree of its enforcement remains unknown, the cost of noncompliance is severe. So B2B marketers must be aware and prepare.

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