Matthew   Camuso

Matthew Camuso

Researcher Serving B2B Marketing Professionals

Matt is a researcher serving B2B marketing professionals. His research focuses on identifying and examining the marketing strategies and technologies that assist B2B marketers in their transition from product-focused experts to customer-obsessed champions. Research topics include B2B buyer behavior, digital marketing, marketing automation, and social marketing.

Previous Work Experience

Prior to his role as a researcher, Matt served as a senior research associate supporting Forrester's B2B marketing and analyst relations teams. In that role, Matt worked on research on a variety of topics, including account-based marketing (ABM), advocacy marketing, in-person events, marketing automation, and predictive marketing. Prior to joining Forrester, Matt worked in marketing and operations roles for financial service companies, focusing on sustainable wealth management.

Education

Matt holds a B.S. in management and business and a B.A. in government from Skidmore College.

Matthew Camuso

Researcher Serving B2B Marketing Professionals

Matt is a researcher serving B2B marketing professionals. His research focuses on identifying and examining the marketing strategies and technologies that assist B2B marketers in their transition from product-focused experts to customer-obsessed champions. Research topics include B2B buyer behavior, digital marketing, marketing automation, and social marketing.

Previous Work Experience

Prior to his role as a researcher, Matt served as a senior research associate supporting Forrester's B2B marketing and analyst relations teams. In that role, Matt worked on research on a variety of topics, including account-based marketing (ABM), advocacy marketing, in-person events, marketing automation, and predictive marketing. Prior to joining Forrester, Matt worked in marketing and operations roles for financial service companies, focusing on sustainable wealth management.

Education

Matt holds a B.S. in management and business and a B.A. in government from Skidmore College.

Matthew Camuso's Research

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  • For B2B Marketing Professionals

    REPORT: Now Tech: B2B Customer Engagement Marketing, Q1 2019

    Forrester's Overview Of 22 B2B Customer Engagement Marketing Providers

    February 22, 2019 Laura Ramos, Matthew Camuso

    You can use customer engagement marketing (CEM) to identify and engage passionate customers, turn them into advocates, and use post-sale customer experience (CX) to outdistance the competition. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and post-sale marketing focus. B2B marketers should use this report to understand the value that they can expect from working with a CEM technology provider and to select one based on size and functionality.

  • For B2B Marketing Professionals

    REPORT: Credible, Empathetic Content Wins Over Elusive B2B Buyers

    Four Practices Deliver Value And Engage Your Buyers' Attention

    December 7, 2018 Laura Ramos, Matthew Camuso

    Self-sufficient and digitally adept business buyers are tired of wading through piles of marketing and sales content that isn't helpful or interesting. B2B marketers need to step away from producing content that focuses on what they do and step up to showing customers that they understand their problems and can help solve them. Read this report to learn how to ensure your marketing content better demonstrates empathy and credibility to win over reluctant buyers.

  • For B2B Marketing Professionals

    REPORT: Turn B2B Customer Goodwill Into Gold

    Use Four Advocate Marketing Personalities To Set Your Customer Engagement Strategy And Deliver Positive Outcomes

    October 3, 2018 Laura Ramos, Matthew Camuso

    Creating disjointed customer programs to tactically address demands for references, evidence, and feedback ends up confusing customers, burning them out, or creating less-than-ideal experiences. Read this report to learn how successful B2B marketers identify the key personality traits that their key customer influencers share and then design a more holistic program around those characteristics. This practice, and taking a long-term view of results, delivers program longevity and more tangible outcomes like qualified leads, brand awareness, and more loyal customers. This is an update of a previously published report. Forrester reviews and updates its research periodically for continued relevance and accuracy; we revised this version to factor in new data.

  • For B2B Marketing Professionals

    REPORT: Convert B2B Customer Passion Into Value Through Advocacy

    Focus On People, Not Companies, To Increase Buyer Engagement

    September 28, 2018 Laura Ramos, Matthew Camuso

    Peer testimony and validation are powerful B2B marketing tools. The growth in social, mobile, and subscription-based business models now make customer influencers even more important. Read this report to learn how B2B marketing professionals are developing strategies and programs to engage current customers in shaping opinion and sentiment about offerings. Done right, creating customer advocates builds long-standing relationships that persist even when individuals move between career opportunities. This is an update of a previously published report. Forrester reviews and updates its research periodically for continued relevance and accuracy; we revised this version to factor in new data.

  • For B2B Marketing Professionals

    REPORT: The B2B Marketing Practice Is Halfway To Awesome

    Landscape: The Lead-To-Revenue Marketing Playbook

    September 17, 2018 Lori Wizdo, Matthew Camuso

    Forrester introduced the term lead-to-revenue marketing (L2RM) in 2010 to describe a customer-centric business system for marketers whose offerings mandate a long, complex, or highly considered buying process. In 2018, we surveyed B2B marketers with questions about their L2RM practices. This report, showcasing that survey's findings, will help B2B marketing leaders see how far the L2RM practice has advanced and how much room for improvement remains.

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Webinar: Customer Engagement Marketing: How To Turn Loyal Customers Into Advocates

Date: March 21, 2019
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