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In December 2015, Millennials surpassed Baby Boomers as the nation’s largest living generation. As the job market fills with employees born from the 1980s onward, go-to-market organizations will increasingly be comprised of Millennials who hold inside, field, and sales management positions. From values to technology dependencies, Millennials are very different from their Gen X and Baby Boomer predecessors. To address this shift, B2B marketing and sales leaders must adapt their management and enablement approaches to effectively engage, motivate, and retain these resources. This Webinar looks at management best practices, innovative training methods, and new sales enablement tools suited for Millennials. Jeannette Browning, IBM Watson Digital Sales Manager for the Americas will be a featured guest who will provide expert insights on how to manage this group.
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