Media & Entertainment

Companies engaged in manufacturing and distributing mass media entertainment, including the fields of theater, film and television, music, art, literary publishing, and radio.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Marketers: Manage Your Supply Chain

    Continuous Improvement: The Omnichannel Advertising Playbook

    July 26, 2018 Susan Bidel

    B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But educated marketers are changing that dynamic. Read this report to learn how you can control your supply chain costs and put more of your marketing dollars to work.

  • For CIO Professionals

    REPORT: The Canadian Tech Market Outlook For 2018 To 2019

    5% Growth In 2018 Will Slow To Under 4% In 2019

    June 26, 2018 Andrew Bartels, Cheryl McKinnon, Nate Meneer

    The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined with concerns about Canadian household debt and real estate market threaten to undermine business investment. Meanwhile, new public cloud offerings in Canada are presenting CIOs with a fresh set of opportunities to modernize their IT infrastructure and direct more cash flow to business technology (BT) projects. Understand how Forrester expects Canadian CIOs to balance these opportunities and uncertainties.

  • For Customer Experience Professionals

    REPORT: The US Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience

    June 19, 2018 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Television Market In India Is Ready For Disruption

    ForecastView Document

    June 11, 2018 Satish Meena

    With Xiaomi's entry into the Indian television set market in March 2018, the market is preparing for disruption. This disruption will be similar to what occurred in the smartphone market over the last four years. In that time frame, Chinese smartphone brands like Xiaomi, OnePlus, OPPO, Lenovo, Huawei, and Vivo captured more than 50% market share, and companies may be looking to repeat that performance in the television market. We expect 105 million television sets to be sold in India in the next five years.

  • For B2C Marketing Professionals

    REPORT: The Digital Transformation Of Video Advertising Arrives

    Addressable And Advanced TV Buying Hits The Inflection Point

    May 16, 2018 Jim Nail

    Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of data-driven TV-planning techniques such as addressable and advanced TV has arrived. But marketers must still augment TV plans with digital channels to reach consumers' fragmented video consumption. B2C marketers should read this report to plot their course to an omnichannel TV/video strategy, establish new processes, and upgrade planning/buying skills.

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