Media & Entertainment

Companies engaged in manufacturing and distributing mass media entertainment, including the fields of theater, film and television, music, art, literary publishing, and radio.

Latest Research

  • For Customer Experience Professionals

    REPORT: Virtual Reality In 2018: Not A Customer Reality

    Our Top Five Takeaways For CX Pros About VR At Mobile World Congress

    March 27, 2018 Jennifer Wise

    Forrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX) professionals. This report brings you our top five takeaways for navigating VR technology and refining your content and experience design strategy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Personalized Video Creates Better Customer Service Experiences

    High-Impact Video Communications Reduce Unnecessary Service Calls And Add A Human Touch To Automated Environments

    March 2, 2018 Nick Barber, Ian Jacobs

    Customers don't like reading the mounds of information that companies often send them, so savvy companies use video to cut through the clutter and deliver a great experience. Specifically, brands can reduce the burden on their contact center with personalized video, which helps reduce churn in the onboarding cycle and retain customers in the post-sales cycle. Digital business strategy professionals responsible for customer service can use personalized video to help trim service costs and create competitive differentiation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Make Your Video Shoppable To Boost Online Conversion

    Optimize Your Marketing Video For Commerce

    February 23, 2018 Brendan Witcher, Nick Barber

    Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated consumer. Though it is still in early stages of use, shoppable video shows promise in addressing these issues, and it also turns passive viewers into engaged customers. This report for digital business strategy professionals details the use cases, success metrics, and steps to get started using shoppable video.

  • For Application Development & Delivery Professionals

    REPORT: CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook

    February 22, 2018 Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage industry-specific best practices, focus scarce technology organization resources on innovation and differentiation, and decrease time-to-value. This report showcases vertical CRM solutions across seven industries and offers a decision framework for choosing the right type.

  • For B2C Marketing Professionals

    REPORT: Measurement Powers Content Marketing Success

    Performance Management: The Content Marketing Playbook

    January 2, 2018 Ryan Skinner, Erna Alfred Liousas

    How is content influencing audiences? Is your brand forging the basis of better long-term and more-efficient relationships with existing and future customers? And how is all of this activity contributing to the business' success? These hard questions demand both analytical acumen and sound strategic judgment from marketers. Read this report to determine the value of your B2C marketing content, including how to measure if it changes customers' attitudes toward your brand and ultimately drives positive business outcomes. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new strategies, examples, and data.

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