Media & Entertainment

Companies engaged in manufacturing and distributing mass media entertainment, including the fields of theater, film and television, music, art, literary publishing, and radio.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Measurement Powers Content Marketing Success

    Performance Management: The Content Marketing Playbook

    January 2, 2018 Ryan Skinner, Erna Alfred Liousas

    How is content influencing audiences? Is your brand forging the basis of better long-term and more-efficient relationships with existing and future customers? And how is all of this activity contributing to the business' success? These hard questions demand both analytical acumen and sound strategic judgment from marketers. Read this report to determine the value of your B2C marketing content, including how to measure if it changes customers' attitudes toward your brand and ultimately drives positive business outcomes. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new strategies, examples, and data.

  • For Infrastructure & Operations Professionals

    REPORT: Case Study: How To Transform The Employee Experience With Microapps

    CBSi's Journey To Solve Its Application Productivity Problem

    December 20, 2017 Michael Facemire, Andrew Hewitt

    Employees use a variety of mobile and desktop applications to access information they need to accomplish their jobs. However, these apps are often siloed, are difficult to manage, and don't offer a tailored experience that allows individual employees to focus on the tasks that matter most in their work. Infrastructure and operations (I&O) professionals should read this report to learn how one large media player used microapps to transform its employee application strategy and provide actionable, relevant data to its employees through a single digital portal.

  • For CIO Professionals

    REPORT: The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging

    December 13, 2017 Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in their own industry. So, in this report, we provide our forecasts by industry and high-level tech budget benchmarks for tech spending as a percentage of revenues by industry. We also address each industry's tech spending by category and the split between business technology (BT) and back-office technology spending.

  • For Application Development & Delivery Professionals

    REPORT: Best Practices: DAM Strategy, Selection, And Socialization

    Optimize Your Digital Asset Management Strategy

    December 7, 2017 Nick Barber

    Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and strategy. This report details best practices for vendor selection, implementation, and user adoption to help application development and delivery (AD&D) professionals create mature and successful DAM strategies. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success

    November 8, 2017 Susan Bidel, Collin Colburn, Brigitte Majewski, Samantha Merlivat, Jim Nail, Fatemeh Khatibloo

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C marketers, advertising technology (adtech) vendors, agencies, and media companies a competitive advantage, while others will scramble to survive. Read this report to learn who wins and who loses across the media landscape in 2018.

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