Media & Entertainment

Companies engaged in manufacturing and distributing mass media entertainment, including the fields of theater, film and television, music, art, literary publishing, and radio.

Latest Research

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)

    ForecastView Document

    June 17, 2019 Meenakshi Tiwari

    Video is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and digital platforms. Forrester's first ever Asia Pacific online video forecast outlines trends in the key markets of China, India, Japan, South Korea, and Australia. We detail overall online video ad spending trends in two key channels: social and display. We also show the drivers of ad spending in these channels and how they will shape out in the future.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Enterprise Video Platforms For Internal Training And Employee Communications, Q2 2019

    Forrester's Overview Of 28 Providers Of Enterprise Video Platforms For Internal Training And Employee Communications

    June 7, 2019 Nick Barber, Samuel Stern

    You can use enterprise video platforms (EVPs) to enable on-demand employee training, create more engaging internal communications, and boost sharing of employee-generated content. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and vertical market focus. Application development and delivery (AD&D) pros should use this report to understand the value they can expect from an enterprise video platform provider and to select one based on size and functionality.

  • For Customer Insights Professionals

    REPORT: Score Big With Fanalytics

    How Advanced Customer Analytics Drives Better Fan Engagement In Sports

    April 26, 2019 Brandon Purcell, Emily Miller

    Like in many other industries, harnessing data and technology in the pro sports world is now an imperative. Sports industry pros use technologies like AI and machine learning for customer analytics (or, in this case, "fanalytics") to derive deeper fan insights. In the age of the customer, you need strong fanalytics practices to understand who your fans are, serve them, and delight them to keep 'em coming back. This report outlines industry trends to help customer insights (CI) pros understand how and when they can use analytics at sporting events to improve fan engagement.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Financial Services Firms Should Weave Online Video Into Every Customer Journey

    On-Demand Online Video Helps Digital Business Teams Engage, Win, And Serve Customers Efficiently

    April 4, 2019 Nick Barber

    Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In fact, only a sliver are using video strategically. Leading financial services firms use video because it makes products and services easy to understand, simplifies complex concepts, and drives brand affinity. This report for digital business leaders details how leading firms are using online video and what results they get across the customer life cycle.

  • For B2C Marketing Professionals

    REPORT: Predictions 2019: Media

    Five Events Will Reshape The Media Industry

    November 7, 2018 Collin Colburn, Susan Bidel, Joanna O'Connell, Jessica Liu, Jim Nail, Joe Stanhope

    The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and unexpected events will push the advertising and media industry into new territories. This report lays out Forrester's five major predictions for the media industry in 2019, giving B2C marketers time to prepare.

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