Media & Entertainment

Companies engaged in manufacturing and distributing mass media entertainment, including the fields of theater, film and television, music, art, literary publishing, and radio.

Latest Research

  • For Customer Experience Professionals

    REPORT: Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries

    October 12, 2017 Maxie Schmidt-Subramanian, Dylan Czarnecki, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements drive growth by increasing customer loyalty. This report shows the growth potential from improving CX for 17 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use this data to make the case for investing in customer experience.

  • For B2C Marketing Professionals

    REPORT: The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®

    October 6, 2017 Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

  • For Application Development & Delivery Professionals

    REPORT: TechRadar™: Video Technologies, Q3 2017

    Expand Your Capabilities Today To Support The Deluge Of Video Content Tomorrow

    September 14, 2017 Nick Barber

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D) professionals must be prepared to deploy the technologies that will support video for internal and external constituencies. This report will help AD&D pros understand the ecosystem and design the best technology strategies for their companies.

  • For Customer Experience Professionals

    REPORT: The Canada Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience

    August 28, 2017 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index — based on a survey of over 74,023 adult customers. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Video Platforms For Customer And Employee Experience

    Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees

    August 18, 2017 Nick Barber

    Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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