Skip to main content

Media & Entertainment

Latest Research

  • For B2C Marketing Professionals

    REPORT: Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers

    May 21, 2020 Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer journey. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an MEA provider and to select one based on size and message formats supported.

  • For B2C Marketing Professionals

    REPORT: Forrester Infographic: Unified Marketing Measurement Accelerates

    May 13, 2020 Jim Nail

    Marketers have already embraced established statistical measurement methods such as marketing mix modeling and multitouch attribution. Now, adoption of unified marketing measurement is surpassing that of these standalone methodologies. B2C marketers who want to ensure they are keeping pace with competitors can use this infographic to justify and accelerate updating their measurement processes.

  • For Customer Experience Professionals

    REPORT: The Forrester Streaming Media Wave™: US Apps, Q4 2019 (Updated Q2 2020)

    Netflix, Hulu, And Amazon Prime Set The Bar For Most New Entrants

    May 13, 2020 Jim Nail, Andrew Hogan

    Competition for the time and dollars of US streaming service consumers is about to get intense. The recent entries of Apple TV+ and Disney+ and the impending launch of Warner Media's upgrade to HBO Max and NBC's Peacock will expand viewers' choices — and intolerance for poor experiences. To gauge readiness for this challenge, we evaluated the services of 10 US media companies on the Roku platform. This report lays out where these companies excel and lag and what digital business strategy, media, and customer experience executives can learn from them. This is an update of a previously published report, adding Disney+ to the nine previously reviewed apps; Forrester reviews and revises reports periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Weigh The Pros And Cons Of 11 Emerging Marketing Channels

    May 11, 2020 Collin Colburn, David Novitzky

    Emerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of them, B2C marketers must first decide whether they fit with their marketing goals. Read this report to assess which emerging channels you should have on your marketing radar.

  • For B2C Marketing Professionals

    REPORT: Get More From Mobile Advertising

    Mobile Ads Struggle To Deliver Value For All

    April 24, 2020 Collin Colburn

    Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C marketers and publishers each need to do to yield greater return from mobile ad placements.

View all research

Analysts Who Cover Media & Entertainment

View all related analysts