Media & Entertainment

Companies engaged in manufacturing and distributing mass media entertainment, including the fields of theater, film and television, music, art, literary publishing, and radio.

Latest Research

  • For Customer Experience Professionals

    REPORT: How Customer Experience Drives Business Growth, 2018

    The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

    September 21, 2018 Maxie Schmidt-Subramanian, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth through increasing customer loyalty. This report shows the business impact of improving CX for 18 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use the insights in this report to make the case for investing in customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This year, we added a model for midscale hotels to the analysis.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy

    August 27, 2018 Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies — highlighting firms in financial services, retail and distribution, B2B, telco and utilities, as well as media and education — to learn how other companies innovated their approaches to digital transformation.

  • For B2C Marketing Professionals

    REPORT: Marketers: Manage Your Supply Chain

    Continuous Improvement: The Omnichannel Advertising Playbook

    July 26, 2018 Susan Bidel

    B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But educated marketers are changing that dynamic. Read this report to learn how you can control your supply chain costs and put more of your marketing dollars to work.

  • For CIO Professionals

    REPORT: The Canadian Tech Market Outlook For 2018 To 2019

    5% Growth In 2018 Will Slow To Under 4% In 2019

    June 26, 2018 Andrew Bartels, Cheryl McKinnon, Nate Meneer

    The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined with concerns about Canadian household debt and real estate market threaten to undermine business investment. Meanwhile, new public cloud offerings in Canada are presenting CIOs with a fresh set of opportunities to modernize their IT infrastructure and direct more cash flow to business technology (BT) projects. Understand how Forrester expects Canadian CIOs to balance these opportunities and uncertainties.

  • For Customer Experience Professionals

    REPORT: The US Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience

    June 19, 2018 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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