Meenakshi   Tiwari

Meenakshi Tiwari

Forecast Analyst Serving B2C Marketing Professionals

Meenakshi is an analyst within the ForecastView team in Forrester's Delhi, India office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Meenakshi covers consumer technology adoption, digital marketing, and business technology.

Previous Work Experience

Prior to joining Forrester, Meenakshi was a market researcher and worked across various domains, primarily automotive, FMCG, telecom, and CPG. She worked closely with clients to launch products as well as assess their performance both during and after launch with the help of various statistical analyses and market-sizing reports.

Education

Meenakshi received her bachelor's degree in statistics from the Banaras Hindu University and earned a master’s degree in business administration from FORE School of Management, New Delhi.

Meenakshi Tiwari

Forecast Analyst Serving B2C Marketing Professionals

Meenakshi is an analyst within the ForecastView team in Forrester's Delhi, India office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Meenakshi covers consumer technology adoption, digital marketing, and business technology.

Previous Work Experience

Prior to joining Forrester, Meenakshi was a market researcher and worked across various domains, primarily automotive, FMCG, telecom, and CPG. She worked closely with clients to launch products as well as assess their performance both during and after launch with the help of various statistical analyses and market-sizing reports.

Education

Meenakshi received her bachelor's degree in statistics from the Banaras Hindu University and earned a master’s degree in business administration from FORE School of Management, New Delhi.

Meenakshi Tiwari's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: Smart Speakers Lead The Smart Home Revolution

    Cost Continues To Be The Biggest Inhibitor To Smart Home Adoption

    May 21, 2019 Meenakshi Tiwari, Frank E. Gillett, Satish Meena

    Smart home technology has moved past its early adoption stage, and we expect the installed base of smart home devices to grow at CAGR of 26.2% between 2018 and 2023. Smart speakers have been the highest growth category of smart home devices until now, due to the easy voice interface. But as consumers get more used to smart home concepts, we expect other categories to pick up. In this report, we share our outlook for the US smart home — including its drivers and inhibitors.

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Smart Home Devices Forecast, 2018 To 2023 (US)

    ForecastView Document

    April 22, 2019 Meenakshi Tiwari, Frank E. Gillett, Satish Meena

    The smart home has moved past its early adoption stage, and we expect it to grow at a CAGR of 26.2% between 2018 and 2023. In this report, we share our outlook for the US smart home, including its drivers and inhibitors. Our forecast covers 12 main categories: smoke/carbon-monoxide detection systems, do-it-yourself home monitoring, professionally monitored home security systems, connected door locks, smart thermostats, smart bulbs and lighting, electricity monitoring, dependent care monitoring, pet monitoring, garden and lawn, connected speakers, and smart speakers.

  • For Customer Insights Professionals

    REPORT: Forrester Analytics: Mobile, Smartphone, And Tablet Forecast, 2018 To 2023 (Global)

    ForecastView Document

    January 30, 2019 Meenakshi Tiwari, Sanjeev Kumar

    Forrester expects the number of global smartphone subscribers to reach 3.9 billion by 2023, crossing the 55% mark for smartphone penetration in 2018 and reaching 66% by 2023. This is up from 4.4% in 2009. Our forecast details the global mobile, smartphone, and tablet installed base and subscriber data across 53 countries. It includes data on business-owned smartphone subscribers, subscribers by operating system (2011 to 2018 only), and handset ownership by age. This data set provides historical data back to 2009 plus a five-year forecast.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (Global)

    ForecastView Document

    December 10, 2018 Meenakshi Tiwari, Brandon Verblow

    Online display is one of the fastest-growing digital advertising channels, driven by online video. It has been especially strong in Asia Pacific, courtesy of China; there, Alibaba is driving digital ad revenue by using new technology to customize campaigns effectively. Thanks to a growing number of online users and increasing ad prices, Forrester expects continued growth over the next five years. This forecast compares Asia Pacific, the US, Europe, and the rest of the world. It outlines regional differences in online display advertising spend as well as how this will change going forward.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)

    ForecastView Document

    July 13, 2018 Brandon Verblow, Meenakshi Tiwari

    Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is performing vis-à-vis overall digital ad spend, how mobile ad spend varies across three channels (online display, paid search, and social media), what to expect in future, and what is driving those changes. Our forecast looks at mobile ad spend across seven countries in the region: the UK, France, Germany, the Netherlands, Italy, Spain, and Sweden.

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