Meenakshi   Tiwari

Meenakshi Tiwari

Forecast Analyst Serving B2C Marketing Professionals

Meenakshi is an analyst within the ForecastView team in Forrester's Delhi, India office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Meenakshi covers consumer technology adoption, digital marketing, and business technology.

Previous Work Experience

Prior to joining Forrester, Meenakshi was a market researcher and worked across various domains, primarily automotive, FMCG, telecom, and CPG. She worked closely with clients to launch products as well as assess their performance both during and after launch with the help of various statistical analyses and market-sizing reports.

Education

Meenakshi received her bachelor's degree in statistics from the Banaras Hindu University and earned a master’s degree in business administration from FORE School of Management, New Delhi.

Meenakshi Tiwari

Forecast Analyst Serving B2C Marketing Professionals

Meenakshi is an analyst within the ForecastView team in Forrester's Delhi, India office; the ForecastView team is responsible for producing all of Forrester's consumer market forecasts. Meenakshi covers consumer technology adoption, digital marketing, and business technology.

Previous Work Experience

Prior to joining Forrester, Meenakshi was a market researcher and worked across various domains, primarily automotive, FMCG, telecom, and CPG. She worked closely with clients to launch products as well as assess their performance both during and after launch with the help of various statistical analyses and market-sizing reports.

Education

Meenakshi received her bachelor's degree in statistics from the Banaras Hindu University and earned a master’s degree in business administration from FORE School of Management, New Delhi.

Meenakshi Tiwari's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (Europe)

    ForecastView Document

    July 13, 2018 Brandon Verblow, Meenakshi Tiwari

    Mobile is the preferred device for consumers on the go, which makes it a crucial tool for marketers who want to influence their target group. This report focuses on how mobile ad spend is performing vis-à-vis overall digital ad spend, how mobile ad spend varies across three channels (online display, paid search, and social media), what to expect in future, and what is driving those changes. Our forecast looks at mobile ad spend across seven countries in the region: the UK, France, Germany, the Netherlands, Italy, Spain, and Sweden.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (US)

    ForecastView Document

    June 26, 2018 Brandon Verblow, Meenakshi Tiwari

    Mobile advertising is a crucial tool for successful marketers as mobile moments play an increasingly prominent role in consumers' decision-making processes. It is partly for this reason that mobile ad spending growth continues to outperform overall digital ad spending. Marketers therefore need to understand how to allocate their digital ad budgets effectively on mobile. This forecast discusses how marketers' spending on mobile varies by channel and the factors that will drive growth in these channels — online display, paid search, and social media.

View all of Meenakshi Tiwari's Research

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