Speaker Biography

Melissa Parrish

VP, Group Director

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

05/13/2014

  • 09:10 AM - 09:40 AM

    Marketing Your Customers Can Use

    People crave useful interactions and they’ve grown agnostic about the source of that utility. Marketers who seize the opportunity to provide inherently useful experiences will embed their brand into customers’ daily lives. In this session, you’ll learn:

    • How to demonstrate your brand promise, rather than just talk about it.
    • How incorporating real-time data will increase the usefulness of all of your customer interactions.
    • What you must do in the short term to move your organization toward useful marketing experiences.

  • 11:40 AM - 12:10 PM

    The Great Debate: Evaluating The Pace Of Change

Research Focus

Melissa leads the research team that serves B2B marketers, B2C marketers, and business insights professionals. Her team's research agenda focuses on helping businesses become data-driven and customer-obsessed with the right technologies and strategies to inform, develop, execute, and measure marketing and insights programs. Melissa delivers strategic guidance to help business leaders use evolving technologies, platforms, and analytics to create and deepen the bonds between them and their ever-changing customers.

Previous Work Experience

Before joining Forrester, Melissa was the director of community strategy at Time Lifestyle Digital group, where she was responsible for community and social media initiatives across the network's 10 titles, which include Real Simple, Southern Living, and Cooking Light. Prior to joining Time in 2007, Melissa was part of Crayon, a conversational marketing consultancy, where she managed social media projects for brands like Coca-Cola and American Airlines. Previously, Melissa held senior product and community roles at Meetup, the world's largest network of local groups, and Bolt.com, a community of more than 10 million teenagers and young adults.

Education

Melissa earned a B.A. in drama and philosophy from Loyola University, New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.