Melissa Parrish

VP, Research Director serving B2C Marketing PROFESSIONALS

Melissa serves B2C Marketing Professionals and is a leading expert on social and digital marketing strategy. As vice president and research director, Melissa leads a team of analysts who explore how marketers use evolving technologies and platforms to create and deepen the bonds between them and their ever-changing customers.

Melissa has been quoted frequently in publications such as The New York Times, The Wall Street Journal, The Washington Post, and Fortune magazine. She has spoken at hundreds of events around the world, including Ad Tech, Mobile World Congress, OMMA Global, SXSW, and Social Media Week.

Previous Work Experience

Before joining Forrester, Melissa was the director of community strategy at Time Lifestyle Digital group, where she was responsible for community and social media initiatives across the network's 10 titles, which include Real Simple, Southern Living, and Cooking Light. Prior to joining Time in 2007, Melissa was part of Crayon, a conversational marketing consultancy, where she managed social media projects for brands like Coca-Cola and American Airlines. Previously, Melissa held senior product and community roles at Meetup, the world's largest network of local groups, and, a community of more than 10 million teenagers and young adults.


Melissa earned a B.A. in drama and philosophy from Loyola University, New Orleans, an M.A. in liberal studies from The New School, and an M.F.A. in dramaturgy and script development from Columbia University.

Melissa Parrish's Research

  • For B2C Marketing Professionals

    Report: Everyone Uses Social; Few Know If It Works

    Social is no longer a new tool in the marketer's toolbox, but how brands use it is progressing far more slowly than innovations in social networks and platforms. This report reveals how B2C mark...

  • For B2C Marketing Professionals

    Report: Social Marketing Is A Vital Part Of Your Post-Digital Transformation

    Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This ...

  • For B2C Marketing Professionals

    Report: You Don't Need A "Social Marketing" Strategy

    Nearly all marketers use social media, but few are able to quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and...

  • For CIOs

    Report: Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

    US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, ...

  • For B2C Marketing Professionals

    Report: Vendor Landscape: Social Marketing Technology

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the ...

  • For B2C Marketing Professionals

    Report: Drive Social Marketing Success With The POST Process

    When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while ...

  • For B2C Marketing Professionals

    Report: Integrate Social Into Your Marketing RaDaR

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from th...

  • For B2C Marketing Professionals

    Report: Marketing Strategy For The Mobile Mind Shift

    Customers are in the midst of a mobile mind shift. They're not interested in your messaging and logos. They want utility, and they want it now. They expect any information or services they want ...

  • For B2C Marketing Professionals

    Report: The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012

    In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category — AKQA, iCrossing, Ogilvy, Possibl...

  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Community Platforms, Q4 2010

    In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services off...

View all of Melissa Parrish's Research

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