Speaker Biography

Michael Barnes

VP, Research Director

Sessions Featuring This Speaker

Forrester's Summit For Marketing & Strategy Professionals: Australia


  • 09:30 AM - 09:45 AM

    Winning In The Age Of The Customer: Opening Remarks

    This new era represents enormous challenges for global marketers, but how are Australian firms meeting this challenge? Michael addresses:

    • What is the age of the customer, and what challenges does it represent for marketing and strategy professionals?
    • What is the role of customer experience in this new era?
    • What is the state of customer experience management in Australia?
    • What can Australian firms do now to start winning in the age of the customer?

  • 04:45 PM - 05:00 PM

    Closing Remarks

Research Focus

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.


Michael holds a master's degree in economics from Northeastern University.