For Application Development & Delivery Professionals

REPORT: The Future Of Mobile Experience Development

August 22, 2016 Jeffrey S. Hammond, Michael Facemire, Julie A. Ask

The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they build applications. Modern experiences require omnichannel clients and elastic infrastructure, and they're composed of service endpoints. This report focuses on the changes that app development leaders need to make to serve effective, contextual mobile moments. It looks at how modern applications are evolving and what development teams should prepare for now. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in the evolution of mobile experience development tools, processes, and trends.

For Application Development & Delivery Professionals

REPORT: Build Mobile Experiences That Drive Engagement

Executive Overview: The Mobile App Development Playbook

June 20, 2017 Jeffrey S. Hammond, Michael Facemire

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery pros, building mobile experiences is different from building websites or traditional client/server applications. It's not just the technologies that are different — development processes need to be faster and produce higher-quality experiences to meet higher expectations. This report serves as the executive overview for the mobile app development playbook. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For Application Development & Delivery Professionals

REPORT: Build A Four-Tier Digital Engagement Platform

Road Map: The Mobile App Development Playbook

March 22, 2018Michael Facemire, Ted Schadler

Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the emerging requirements for connected products. Mobile's volatility and velocity of change require a distributed four-tier architecture that we call an "engagement platform." The engagement platform separates technical capabilities into four parts: client, delivery, aggregation, and services. App developers need to start planning immediately for the migration from three tiers to four. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For Application Development & Delivery Professionals

REPORT: Native, Web, And Cross-Platform Mobile Apps All Have Their Place

Strategic Plan: The Mobile App Development Playbook

February 24, 2016John M. Wargo, Michael Facemire

In clients' inquiries regarding mobile app development, the most common question is: "Should we go with a native development approach, use HTML5, or use cross-platform tools?" Our answer: It's not either/or; application development pros should use the approach that best fits the app in question. The choice depends upon the target users, business objectives, and strategies employed to achieve those objectives. Answering these questions, and sizing the available investment for app development and maintenance, will help developers select the right approach. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data, examples, and ideas.

For eBusiness & Channel Strategy Professionals

REPORT: The Future Of Digital Experiences

Vision: The Mobile eBusiness Playbook

April 17, 2018 Julie A. Ask, Michael Facemire

Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Digital business professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate problems. This report lays out the future of digital experiences and tells digital business professionals how to get started. This is an update of the report published on May 9, 2017; Forrester reviews and updates it periodically for continued relevance and accuracy.