Michael Barnes

VP, Research Director serving Customer Insights PROFESSIONALS

Michael serves Customer Insights Professionals and leads an Asia Pacific team of analysts focusing on helping businesses collect, manage, analyze, and apply data to win, serve, and retain customers. His team also supports business technology professionals seeking insight and strategies to better leverage IT to deliver business value by embracing digital disruptions.

Michael's coverage focuses primarily on customer intelligence, customer engagement, customer analytics, enterprise marketing platforms, and business intelligence. He also covers cloud computing and broader trends in enterprise technology adoption. Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of IT experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.


Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Research

  • For Customer Insights Professionals

    Report: Brief: Consider Regional Factors When Evaluating Enterprise Marketing Software Suites

    Customer insights (CI) professionals tasked with creating relevant and engaging experiences for customers need a formal approach to evaluating enterprise marketing software suites (EMSS). The Fo...

    • Downloads: 38
  • For Customer Insights Professionals

    Report: Singapore Organizations Must Improve Their Enterprise Intelligence

    How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in...

    • Downloads: 34
  • For Infrastructure & Operations Professionals

    Report: Don't Fear The Cloud — Profit From It

    Cloud adoption is increasingly widespread at enterprise organizations and a growing number of small and medium-size businesses. Cloud computing is also a potential source of massive disruption, ...

    • Downloads: 311
  • For Customer Insights Professionals

    Report: Brief: Applying Customer Insight To Your Digital Strategy

    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing capabi...

    • Downloads: 248
  • For Customer Insights Professionals

    Report: Asia Pacific Companies Embrace Customer Analytics, Part 2

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliv...

    • Downloads: 90
  • For Application Development & Delivery Professionals

    Report: Sizing The Cloud Markets In Asia Pacific

    Exploiting cloud computing growth opportunities in Asia Pacific requires insights into future cloud market size, growth dynamics, adoption trends, and demand drivers, all of which vary widely ac...

    • Downloads: 1538
  • For CIOs

    Report: Big Data Adoption Trends In Asia Pacific: 2013 To 2014

    The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be be...

    • Downloads: 831
  • For Application Development & Delivery Professionals

    Report: End User Computing Trends In Asia Pacific In 2012 And 2013

    Over the next several years, successful organizations across Asia Pacific will radically alter their approach to end user computing. Companies will continue to use desktop virtualization to simp...

    • Downloads: 603
  • For Sourcing & Vendor Management Professionals

    Report: The Forrester Wave™: Business Intelligence Service Providers In Asia Pacific, Q4 2013

    Business decision-makers in Asia Pacific (AP) are increasingly aware of the importance of business intelligence (BI) and broader analytics to business strategy and execution. However, lack of in...

    • Downloads: 373
  • For Application Development & Delivery Professionals

    Report: Navigating The Asia Pacific Software-As-A-Service Market

    Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposi...

    • Downloads: 567
View all of Michael Barnes's Research

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