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Michael   Barnes

Michael Barnes

VP, Research Director Serving eBusiness & Channel Strategy Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes

VP, Research Director Serving eBusiness & Channel Strategy Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Center Your COVID-19 Business Recovery Planning Around Employee Understanding

    Build Empathy And Trust To Effectively Address Employee Concerns And Challenges

    June 17, 2020Michael Barnes, Zhi-Ying Barry, Riccardo Pasto, Jinan Budge, Sam Higgins

    With COVID-19 restrictions easing, organizations are accelerating plans to reopen facilities and reengage customers physically as well as virtually. While Australians are more confident of their safety both inside and outside of the workplace, they still have major concerns. Organizations must factor these concerns into their current and post-pandemic strategy plans, including when and how to bring employees back to work. CIOs and other execs can use this report to understand the impact that COVID-19 continues to have on employees and factor this into business recovery strategies.

  • For CIO Professionals

    REPORT: How Australian Employees Feel About COVID-19: A PandemicEX Survey

    Understand Your Employees To Help Guide Them Through Uncertainty

    April 22, 2020Michael Barnes, Riccardo Pasto, Zhi-Ying Barry, Jinan Budge

    In the face of the ongoing COVID-19 pandemic, business managers and leaders need to support their employees with a thoughtful, empathetic approach. Forrester's Q1 2020 Australian PandemicEX Survey lends insights into the employee experience (EX) among 274 Australian adults working part-time or full-time. CIOs and other executives should read this report to understand the impact of COVID-19 on employees and how to guide them through these historic challenges.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Digital Experience Agencies In Asia Pacific, Q4 2019

    The 14 Providers That Matter Most And How They Stack Up

    December 5, 2019 Frederic Giron, Michael Barnes

    In our 24-criterion evaluation of digital experience (DX) agencies in Asia Pacific (AP), we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, EY, IBM iX, Isobar, Ogilvy, PwC, Tata Consultancy Services (TCS), ThoughtWorks, VMLY&R, Wipro, and Wunderman Thompson — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business strategy professionals and the application development and delivery (AD&D) teams supporting them select the right one for their needs.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Salesforce Implementation Partners In Asia Pacific, Q2 2019

    The 10 Providers That Matter Most And How They Stack Up

    June 24, 2019 Frederic Giron, Michael Barnes

    In our 23-criterion evaluation of Salesforce implementation partners in Asia Pacific, we identified the 10 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, IBM, Infosys, NTT DATA, PwC, Salesforce, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: How Digital And CX Teams Collaborate To Deliver On Brand Promise

    Aon Adapts To A Changing Market Landscape And Increased Customer Expectations

    January 17, 2019Michael Barnes

    Financial services firms, including those in wealth management and retirement planning, are struggling to thrive in a disrupted market. They're challenged to reinvent often mature brands, deliver a world-class digital experience, and ensure ongoing trust in an industry facing increased scrutiny. This Aon case study provides insight and guidance for digital business strategy professionals seeking to transform their firm's customer experience (CX).

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