Michael   Barnes

Michael Barnes

VP, Research Director Serving CMO Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes

VP, Research Director Serving CMO Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

    Learn From Firms That Benchmark Themselves Against Their Peers

    September 18, 2017Michael Barnes

    Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand (ANZ). CMOs can use this research to understand the habits of firms at different maturity levels and apply the lessons learned to their own efforts to become customer-obsessed.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Australia Post Embraces Digital Business Transformation

    Drive Cultural Change To Deliver Improved Customer Value

    June 2, 2017Michael Barnes

    Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia Post has been effectively balancing massive pressure to change with its ongoing government-mandated service obligations. The multiyear, cross-organization transformation resulted in improved and expanded service delivery and significant cultural changes. Digital business leaders leaders can learn from Australia Post's experiences in dealing with digital transformation.

  • For CIO Professionals

    REPORT: Applying Forrester's International Research On Enterprise Public Cloud Platforms

    Understand The Local Differences That Affect Your Cloud Plans, Using Four Forrester Wave™ Evaluations From Around The World

    January 30, 2017 Paul Miller, John R. Rymer, Michael Barnes, Dave Bartoletti, Charlie Dai, Frank Liu, Tim Sheedy

    In a series of four tightly connected Forrester Wave reports, we evaluated the 18 most significant providers of public cloud platforms. Separately, these reports evaluated vendors in four contexts: globally, in Australia and New Zealand, in Europe, and in China. This report highlights similarities and differences we observe across regions. It helps CIOs select the right public cloud platform partner, accounting for regional as well as global requirements.

  • For CIO Professionals

    REPORT: The Forrester Wave™: Public Cloud Platforms For Enterprise Developers In Australia/New Zealand, Q3 2016

    The Seven Providers That Matter Most And How They Stack Up

    September 20, 2016 Tim Sheedy, Michael Barnes, Dave Bartoletti, John R. Rymer

    In Forrester's 38-criteria evaluation of public cloud platform providers for enterprise developers in Australia and New Zealand (ANZ), we identified the seven most significant ones with a presence in ANZ — Amazon Web Services (AWS), Google, IBM, Microsoft, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up to enterprise software development requirements to balance application platforms with infrastructure control in order to help CIOs in ANZ select the right public cloud platform partner.

  • For CIO Professionals

    REPORT: Brief: Public Cloud Platform Adopters Focus On Accelerating Business Agility

    Learn From Firms In Australia And New Zealand That Are Embracing Public Cloud Platforms

    August 24, 2016 Tim Sheedy, Michael Barnes

    Successful organizations continuously seek opportunities to innovate and increase business agility, typically by extending their digital capabilities. More and more of these organizations are embracing cloud computing as an enabler of digital transformation. This report consolidates the experience and insights of organizations based in Australia and New Zealand (ANZ) in implementing or expanding strategic cloud initiatives. CIOs should use these insights to guide their own cloud strategies and proactively manage the inevitable expansion of cloud usage in their organizations.

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