Michael Barnes

VP, Research Director serving Customer Insights PROFESSIONALS

Michael serves Customer Insights Professionals and leads an Asia Pacific team of analysts focusing on helping businesses collect, manage, analyze, and apply customer data to win, serve, and retain customers. His team also supports business technology professionals seeking insight and strategies to better leverage IT to deliver business value by embracing digital disruptions.

Michael's coverage focuses primarily on business intelligence, big data, cloud computing, customer analytics, customer intelligence strategy and process, data management software, information management and trends in enterprise technology adoption. His views on the Asia Pacific IT market are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has 20 years of IT experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Refine your results

Role

Topics

Market Imperatives

Region

3 results in Reports

  • Michael Barnes
  • Past 6 months
  • For Infrastructure & Operations Professionals

    Report:Don't Fear The Cloud — Profit From It

    Organization: The Cloud Computing Playbook

    Cloud adoption is increasingly widespread at enterprise organizations and a growing number of small and medium-size businesses. Cloud computing is also a potential source of massive disruption, not...

    • Downloads: 242
  • For Customer Insights Professionals

    Report:Brief: Applying Customer Insight To Your Digital Strategy

    Top Lessons Learned From Early Adopters In Asia Pacific

    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

    • Downloads: 212
  • For Customer Insights Professionals

    Report:Singapore Organizations Must Improve Their Enterprise Intelligence

    Benchmarking Against Peer Organizations Is The First Step

    How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in...

    • Downloads: 24