Michael   Barnes

Michael Barnes

VP, Research Director Serving eBusiness & Channel Strategy Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes

VP, Research Director Serving eBusiness & Channel Strategy Professionals

In his role as research director, Michael leads a team of Forrester analysts in Asia Pacific focused on helping business and technology professionals embrace digital transformation to deliver increased business value. Michael’s coverage focuses on how firms can embrace innovation and adopt organizational structures, processes, and technology to improve customer experience and drive operational excellence.

Michael's views on technology trends and digital disruption in Asia Pacific are commonly cited in prominent publications and broadcast media, and he is a highly sought-after speaker at industry events throughout the world.

Previous Work Experience

Michael has over 20 years of research and consulting experience and joined Forrester through its acquisition of Springboard Research. Prior to Springboard, he led software infrastructure and application integration research in Asia Pacific for Gartner, advising large organizations on strategies for sourcing, implementing, and managing enterprise applications and software technologies. He previously conducted software research and implementation at Meta Group, Hurwitz Group, and Prudential Insurance.

Education

Michael holds a master's degree in economics from Northeastern University.

Michael Barnes's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Digital Experience Agencies In Asia Pacific, Q3 2018

    Forrester's Overview Of 31 Digital Experience Agencies In Asia Pacific

    July 25, 2018 Frederic Giron, Michael Barnes

    You can use digital experience (DX) agencies to design, build, and manage digital customer experiences (CX). But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and industry focus. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from a DX agency and select a provider based on heritage, focus, capabilities, and culture.

  • For Customer Experience Professionals

    REPORT: Accelerate Digital Transformation By Improving Employee Engagement

    July 24, 2018Michael Barnes, Diane Deng

    To ensure the success of your firm's digital transformation initiatives, don't overlook a key success factor: engaged employees. Firms everywhere are rushing to improve the customer experience (CX) as part of broader digital initiatives, but many underestimate the importance of the employee experience (EX) in general and employee engagement in particular. Consciously or not, checked-out employees will resist change. This report guides CX pros on how to better support their firms' digital transformation initiatives and preempt disengagement by improving EX.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Brand Management, EX, And Trust Will Fuel Growth For Australian Firms In 2018

    Insights From Forrester's Predictions 2018 Sydney Event

    January 18, 2018Michael Barnes, Tom Champion, Zhi-Ying Barry

    At Forrester's Predictions 2018 Sydney event, more than 250 business and technology decision makers engaged with Forrester analysts to share their key priorities, expectations, and challenges for 2018. The findings from this event provide insight into how firms are implementing and optimizing customer-led strategies to drive growth. Digital business strategy professionals can use these insights to better understand how to engage peers and other business units critical to their firm's digital transformation success.

  • For CMO Professionals

    REPORT: Five CMO Priorities For Driving Customer Obsession

    Learn From 16 Change Agents Leading The Charge

    January 2, 2018Michael Barnes

    Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief growth officer. The insights in this report emerged from interviews with 16 heads of marketing and digital business strategy; CMOs can leverage the experiences of these leaders to inform their own paths forward.

  • For CMO Professionals

    REPORT: Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

    Learn From Firms That Benchmark Themselves Against Their Peers

    September 18, 2017Michael Barnes

    Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand (ANZ). CMOs can use this research to understand the habits of firms at different maturity levels and apply the lessons learned to their own efforts to become customer-obsessed.

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