Michael   MacDonald

Michael MacDonald

Consultant Serving B2C Marketing Professionals

Mike is a consultant in Forrester's B2C Marketing consulting practice, which provides research-based consulting services to CMOs and B2C Marketing Professionals. He helps clients optimize their organizations, understand their customers, and build innovative digital, mobile, and social marketing strategies to achieve their target goals, drive growth, and sustain long-term success.

Previous Work Experience

Before joining Forrester, Mike was a senior consultant in Deloitte's human capital practice. In this role, he worked with Fortune 500 clients across multiple industries on large-scale systems implementations, technology adoption, and strategic acquisition projects. His focus on these projects included change management, communications, organization assessment, and organization design. He has also served as a research analyst intern at IDC in its enterprise virtualization practice. Prior to graduate school, Mike was a marketing manager for a technology company where he used digital, social, and mobile strategies to expand a brand into eight international markets, driving new revenue through both acquisition and conversion marketing tactics.

Education

Mike earned his MBA at the UCLA Anderson School of Management. He also holds a B.A. in communications and media studies from Northeastern University.

Michael MacDonald

Consultant Serving B2C Marketing Professionals

Mike is a consultant in Forrester's B2C Marketing consulting practice, which provides research-based consulting services to CMOs and B2C Marketing Professionals. He helps clients optimize their organizations, understand their customers, and build innovative digital, mobile, and social marketing strategies to achieve their target goals, drive growth, and sustain long-term success.

Previous Work Experience

Before joining Forrester, Mike was a senior consultant in Deloitte's human capital practice. In this role, he worked with Fortune 500 clients across multiple industries on large-scale systems implementations, technology adoption, and strategic acquisition projects. His focus on these projects included change management, communications, organization assessment, and organization design. He has also served as a research analyst intern at IDC in its enterprise virtualization practice. Prior to graduate school, Mike was a marketing manager for a technology company where he used digital, social, and mobile strategies to expand a brand into eight international markets, driving new revenue through both acquisition and conversion marketing tactics.

Education

Mike earned his MBA at the UCLA Anderson School of Management. He also holds a B.A. in communications and media studies from Northeastern University.

Research Coverage