Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Read Michael's blog posts

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

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Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Read Michael's blog posts

Previous Work Experience

Education

Research Coverage

Michael O'Grady's Research

Most RecentMost Popular

For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Online Beauty Forecast, 2019 To 2024 (Global)

ForecastView Document

June 3, 2019Michael O'Grady, Reineke Reitsma

By 2024, 25% of the global personal care market will be online, up from 13% in 2018; 41% of global beauty and cosmetics sales will come from Asia Pacific shoppers, up from 35% in 2018. The cosmetics market in China will grow three times faster than that of the US. This new global forecast for 2019 details personal care sales both online and offline for skincare, haircare, color cosmetics, fragrances, and toiletries across 18 countries in North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Online Cross-Border Retail Forecast, 2018 To 2023 (Global)

ForecastView Document

April 5, 2019Michael O'Grady

Cross-border shopping will make up 17% of eCommerce in 2023, with sales of US$736 billion globally. China is the largest B2C importer and exporter of cross-border goods and drives most interregional cross-border sales. This report details cross cross-border sales across 29 countries and the regions of North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East. In this update, for the first time, Forrester provides a country-by-country import-export view of the main axes of cross-border trade.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (US), Q4 2018 Update

ForecastView Document

March 8, 2019Michael O'Grady

While talks of economic uncertainty loom over the US, online retailing saw strong growth over the past year, with a 16% year-over-year increase. Consumer electronics, grocery (food and drink), and small appliances will drive eCommerce growth over the next five years. The forecast details growth across 30 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (US)

ForecastView Document

February 27, 2019Michael O'Grady

The US personal luxury retail market is growing healthily; luxury sales grew by 3% in 2017, while online sales grew by 19%. eCommerce drove 44% of luxury sales growth in 2017. Digital influence and online sales are changing luxury shoppers' habits. Through examples and extensive reference to retailer data, this report provides context to the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (US), as well as guidance on the key challenges that luxury retailers face.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (EU-7)

ForecastView Document

February 26, 2019Michael O'Grady

The European personal luxury market is growing healthily: Overall sales grew by 3% in 2017, and online sales grew by 20%. eCommerce drove 49% of luxury sales growth in 2017, and this will rise to 56% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context to the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (EU-7) and provides guidance on the key challenges that global retailers face.

For B2C Marketing Professionals

REPORT: The Worldwide Tablet Forecast

A ForecastView Report

June 13, 2013Michael O'Grady, Vikram Sehgal

Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and business perspective and examine the state of tablet adoption in 2017. The report also looks at how the demographics of a typical tablet user will change and discusses the impact that tablets are likely to have on other devices, such as laptops. This report will help clients understand the current and future trends of the worldwide tablet market and how these influence our forecast.
For eBusiness & Channel Strategy Professionals

REPORT: Seven FAQs On The State Of Global Cross-Border B2C Online Retail

October 19, 2016 Lily Varon, Michael O'Grady

This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizing, regions, and categories. We also discuss the implications of using international shipping to reach global shoppers.
For eBusiness & Channel Strategy Professionals

REPORT: Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

ForecastView Document

June 23, 2017Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and exports. Cross-border shoppers are becoming more sophisticated, and new markets like the Middle East, Africa, and Latin America are also adopting cross-border eCommerce. Cross-border sales are driving the development of cross-border services as marketplaces and logistics companies compete for online orders. This report accompanies the global cross-border eCommerce forecast for 2017 to 2022, providing context to the trends in global B2C cross-border eCommerce.
For eBusiness & Channel Strategy Professionals

REPORT: Half Of B2C Online Retail Spend Came From Marketplaces In 2016

ForecastView Document

September 11, 2017Michael O'Grady

Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker to examine 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. This report also looks at the services and factors that will drive future adoption and growth for the key marketplaces.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

ForecastView Spreadsheet

April 20, 2017Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports and exports. Cross-border shoppers are becoming more sophisticated, and consumers in new markets like the Middle East, Africa, and Latin America are also adopting cross-border eCommerce. This forecast details online cross-border retail across 29 countries and the regions of North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East.