Michael   O'Grady

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 11, 2019Michael O'Grady, Michelle Beeson

    The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context for the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global) and provides guidance on the key challenges that retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update

    ForecastView Document

    February 7, 2019Michael O'Grady

    Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of clothing, footwear, and accessories purchases will be made online. This report looks at the factors that drive retail growth both online and offline and how stores will change to focus on convenience, the shopper experience, and eCommerce growth. The forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7)

    ForecastView Document

    November 30, 2018Michael O'Grady, Oliwia Berdak

    This report looks at the factors that drive the size and growth of the non-life insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. It details the size of online and digital-influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7).

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)

    ForecastView Document

    October 15, 2018Michael O'Grady, Michelle Beeson

    Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are increasingly dominated by digital touchpoints. This report forecasts online retail spend across Europe from November 1 to December 31, 2018, and considers the implications for shoppers and retailers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable

    ForecastView Document

    September 17, 2018Michael O'Grady

    As many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report introduces Forrester's UK Store Scenario Planner, a tool that gives multichannel retailers insight into how they might need to change their store portfolios in the future. We used this tool to generate insight for the UK retail market as a whole. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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