Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Read Michael's blog posts

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Print Bio

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Read Michael's blog posts

Previous Work Experience

Education

Research Coverage

Michael O'Grady's Research

Most RecentMost Popular

For B2C Marketing Professionals

REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)

ForecastView Document

February 11, 2019Michael O'Grady, Michelle Beeson

The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context for the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global) and provides guidance on the key challenges that retailers face.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update

ForecastView Document

February 7, 2019Michael O'Grady

Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of clothing, footwear, and accessories purchases will be made online. This report looks at the factors that drive retail growth both online and offline and how stores will change to focus on convenience, the shopper experience, and eCommerce growth. The forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.
For B2C Marketing Professionals

REPORT: Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7)

ForecastView Document

November 30, 2018Michael O'Grady, Oliwia Berdak

This report looks at the factors that drive the size and growth of the non-life insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. It details the size of online and digital-influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7).
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)

ForecastView Document

October 15, 2018Michael O'Grady, Michelle Beeson

Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are increasingly dominated by digital touchpoints. This report forecasts online retail spend across Europe from November 1 to December 31, 2018, and considers the implications for shoppers and retailers.
For eBusiness & Channel Strategy Professionals

REPORT: UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable

ForecastView Document

September 17, 2018Michael O'Grady

As many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report introduces Forrester's UK Store Scenario Planner, a tool that gives multichannel retailers insight into how they might need to change their store portfolios in the future. We used this tool to generate insight for the UK retail market as a whole. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For B2C Marketing Professionals

REPORT: The Worldwide Tablet Forecast

A ForecastView Report

June 13, 2013Michael O'Grady, Vikram Sehgal

Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and business perspective and examine the state of tablet adoption in 2017. The report also looks at how the demographics of a typical tablet user will change and discusses the impact that tablets are likely to have on other devices, such as laptops. This report will help clients understand the current and future trends of the worldwide tablet market and how these influence our forecast.
For eBusiness & Channel Strategy Professionals

REPORT: Seven FAQs On The State Of Global Cross-Border B2C Online Retail

October 19, 2016 Lily Varon, Michael O'Grady

This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizing, regions, and categories. We also discuss the implications of using international shipping to reach global shoppers.
For eBusiness & Channel Strategy Professionals

REPORT: Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

ForecastView Document

June 23, 2017Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and exports. Cross-border shoppers are becoming more sophisticated, and new markets like the Middle East, Africa, and Latin America are also adopting cross-border eCommerce. Cross-border sales are driving the development of cross-border services as marketplaces and logistics companies compete for online orders. This report accompanies the global cross-border eCommerce forecast for 2017 to 2022, providing context to the trends in global B2C cross-border eCommerce.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

ForecastView Spreadsheet

April 20, 2017Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports and exports. Cross-border shoppers are becoming more sophisticated, and consumers in new markets like the Middle East, Africa, and Latin America are also adopting cross-border eCommerce. This forecast details online cross-border retail across 29 countries and the regions of North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East.
For eBusiness & Channel Strategy Professionals

REPORT: Half Of B2C Online Retail Spend Came From Marketplaces In 2016

ForecastView Document

September 11, 2017Michael O'Grady

Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker to examine 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. This report also looks at the services and factors that will drive future adoption and growth for the key marketplaces.