Michael O'Grady's Research
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For B2C Marketing Professionals
REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)
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February 11, 2019Michael O'Grady, Michelle Beeson
The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context for the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global) and provides guidance on the key challenges that retailers face.
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For eBusiness & Channel Strategy Professionals
REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update
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February 7, 2019Michael O'Grady
Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of clothing, footwear, and accessories purchases will be made online. This report looks at the factors that drive retail growth both online and offline and how stores will change to focus on convenience, the shopper experience, and eCommerce growth. The forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.
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For B2C Marketing Professionals
REPORT: Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7)
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November 30, 2018Michael O'Grady, Oliwia Berdak
This report looks at the factors that drive the size and growth of the non-life insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. It details the size of online and digital-influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Analytics: Online Insurance Forecast, 2018 To 2023 (EU-7).
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For eBusiness & Channel Strategy Professionals
REPORT: Forrester Analytics: Online Holiday Retail Sales Forecast, 2018 (Western Europe)
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October 15, 2018Michael O'Grady, Michelle Beeson
Black Friday has become a fixture of the European holiday shopping season, extending the length and changing the pattern of retail holiday sales. Holiday sales, particularly Black Friday sales, are increasingly dominated by digital touchpoints. This report forecasts online retail spend across Europe from November 1 to December 31, 2018, and considers the implications for shoppers and retailers.
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For eBusiness & Channel Strategy Professionals
REPORT: UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable
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September 17, 2018Michael O'Grady
As many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report introduces Forrester's UK Store Scenario Planner, a tool that gives multichannel retailers insight into how they might need to change their store portfolios in the future. We used this tool to generate insight for the UK retail market as a whole. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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