Michael   O'Grady

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)

    ForecastView Document

    April 18, 2018Michael O'Grady

    eCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and store sales are declining. This report analyzes physical store trends for many of the largest brick-and-mortar retailers in the UK and considers how eCommerce growth will impact future store sales. Using concrete examples, it helps larger retailers anticipate how their store portfolios may need to change in the future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7)

    ForecastView Document

    March 20, 2018Michael O'Grady, Aurelie L'Hostis

    This report looks at the factors that drive the size and growth of consumer debt for mortgages and unsecured credit in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. The report details the size of online and digitally influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7).

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (US)

    ForecastView Document

    March 13, 2018Michael O'Grady, Reineke Reitsma

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's US luxury goods forecast and guidance on the key challenges that retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)

    ForecastView Document

    March 13, 2018Michael O'Grady, Reineke Reitsma

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's European luxury goods forecast and guidance on the key challenges that retailers face.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe), Q4 2017 Update

    ForecastView Document

    February 21, 2018Michael O'Grady

    Online retail sales will grow at an average of 11.9% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 21% of non-grocery retail sales will be online. Although grocery will be one of the fastest-growing online retail categories, just 4.5% of grocery sales will occur online in 2022. This forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002. It includes the most recent data from the end of 2017.

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