Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

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Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Print Bio

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Read Michael's blog posts

Previous Work Experience

Education

Research Coverage

Michael O'Grady's Research

Most RecentMost Popular

For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)

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April 18, 2018Michael O'Grady

eCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and store sales are declining. This report analyzes physical store trends for many of the largest brick-and-mortar retailers in the UK and considers how eCommerce growth will impact future store sales. Using concrete examples, it helps larger retailers anticipate how their store portfolios may need to change in the future.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7)

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March 20, 2018Michael O'Grady, Aurelie L'Hostis

This report looks at the factors that drive the size and growth of consumer debt for mortgages and unsecured credit in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. The report details the size of online and digitally influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7).
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (US)

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March 13, 2018Michael O'Grady, Reineke Reitsma

Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's US luxury goods forecast and guidance on the key challenges that retailers face.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (EU-7)

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March 13, 2018Michael O'Grady, Reineke Reitsma

Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's European luxury goods forecast and guidance on the key challenges that retailers face.
For B2C Marketing Professionals

REPORT: Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe), Q4 2017 Update

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February 21, 2018Michael O'Grady

Online retail sales will grow at an average of 11.9% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 21% of non-grocery retail sales will be online. Although grocery will be one of the fastest-growing online retail categories, just 4.5% of grocery sales will occur online in 2022. This forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002. It includes the most recent data from the end of 2017.

For B2C Marketing Professionals

REPORT: The Worldwide Tablet Forecast

A ForecastView Report

June 13, 2013Michael O'Grady, Vikram Sehgal

Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and business perspective and examine the state of tablet adoption in 2017. The report also looks at how the demographics of a typical tablet user will change and discusses the impact that tablets are likely to have on other devices, such as laptops. This report will help clients understand the current and future trends of the worldwide tablet market and how these influence our forecast.
For eBusiness & Channel Strategy Professionals

REPORT: Seven FAQs On The State Of Global Cross-Border B2C Online Retail

October 19, 2016 Lily Varon, Michael O'Grady

This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizing, regions, and categories. We also discuss the implications of using international shipping to reach global shoppers.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

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March 25, 2013Michael O'Grady

Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online channel share, and average online spending by country. Includes historical data going back to 2002 plus a five-year forecast.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

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January 7, 2016Michael O'Grady

The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales data. Music, video, books, and computers will see the slowest online growth over the next five years. The fastest online category growth will come from toys, sports equipment, jewelry, and grocery. The most popular categories bought online will continue to be books and clothing, with grocery remaining the second largest category in overall online spend behind clothing. The forecast details online and offline growth across 22 product categories and 17 markets, with historical data going back to 2002, and it calculates the share of online retail sales for each product category.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe)

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July 20, 2015Michael O'Grady

Our update to the online retail sales forecast in Western Europe found stronger online growth in Italy, Spain, and the Netherlands compared with our previous forecast update. The UK will see the highest overall retail sales growth in the next five years, although overall Western European sales growth will remain more sluggish than previously forecast as economies struggle to attain pre-recession growth. Music, video, and computers will see the slowest online growth over the next five years. The fastest online category growth will come from jewelry and grocery. The most popular categories bought online will continue to be books and clothing, with grocery remaining the second largest category in overall online spend, behind clothing. The forecast details online and offline growth across 22 product categories and 17 markets, with historical data going back to 2002, and it calculates the share of online retail sales for each product category.