Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Read Michael's blog posts

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Print Bio

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Read Michael's blog posts

Previous Work Experience

Education

Research Coverage

Michael O'Grady's Research

Most RecentMost Popular

For eBusiness & Channel Strategy Professionals

REPORT: UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable

ForecastView Document

June 12, 2018Michael O'Grady

As many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report introduces Forrester's UK store scenario planner, a new tool that gives multichannel retailers insight into how they might need to change their store portfolios in the future. We used this tool to generate insight for the UK retail market as a whole.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe)

ForecastView Document

May 23, 2018Michael O'Grady

Eastern Europe is one of the fastest-growing retail and eCommerce markets in the world. Income growth and increasing consumer confidence help drive retail and eCommerce sales in this region. Cross-border purchases will see strong growth in Eastern Europe. This report provides context to the Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe) that develops a market sizing of retail and online retail sales from 2017 to 2022 for the Czech Republic, Hungary, Poland, Romania, and Russia.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)

ForecastView Document

April 18, 2018Michael O'Grady

eCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and store sales are declining. This report analyzes physical store trends for many of the largest brick-and-mortar retailers in the UK and considers how eCommerce growth will impact future store sales. Using concrete examples, it helps larger retailers anticipate how their store portfolios may need to change in the future.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7)

ForecastView Document

March 20, 2018Michael O'Grady, Aurelie L'Hostis

This report looks at the factors that drive the size and growth of consumer debt for mortgages and unsecured credit in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. The report details the size of online and digitally influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7).
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (US)

ForecastView Document

March 13, 2018Michael O'Grady, Reineke Reitsma

Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's US luxury goods forecast and guidance on the key challenges that retailers face.

For B2C Marketing Professionals

REPORT: The Worldwide Tablet Forecast

A ForecastView Report

June 13, 2013Michael O'Grady, Vikram Sehgal

Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and business perspective and examine the state of tablet adoption in 2017. The report also looks at how the demographics of a typical tablet user will change and discusses the impact that tablets are likely to have on other devices, such as laptops. This report will help clients understand the current and future trends of the worldwide tablet market and how these influence our forecast.
For eBusiness & Channel Strategy Professionals

REPORT: Seven FAQs On The State Of Global Cross-Border B2C Online Retail

October 19, 2016 Lily Varon, Michael O'Grady

This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizing, regions, and categories. We also discuss the implications of using international shipping to reach global shoppers.
For eBusiness & Channel Strategy Professionals

REPORT: Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

ForecastView Document

June 23, 2017Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and exports. Cross-border shoppers are becoming more sophisticated, and new markets like the Middle East, Africa, and Latin America are also adopting cross-border eCommerce. Cross-border sales are driving the development of cross-border services as marketplaces and logistics companies compete for online orders. This report accompanies the global cross-border eCommerce forecast for 2017 to 2022, providing context to the trends in global B2C cross-border eCommerce.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

ForecastView Spreadsheet

April 20, 2017Michael O'Grady

Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports and exports. Cross-border shoppers are becoming more sophisticated, and consumers in new markets like the Middle East, Africa, and Latin America are also adopting cross-border eCommerce. This forecast details online cross-border retail across 29 countries and the regions of North America, Latin America, Europe, Asia Pacific, Africa, and the Middle East.
For eBusiness & Channel Strategy Professionals

REPORT: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

March 25, 2013Michael O'Grady

Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online channel share, and average online spending by country. Includes historical data going back to 2002 plus a five-year forecast.