Michael   O'Grady

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst within the Marketing & Strategy analytics team. He focuses on eCommerce market sizing and five-year forecasting for Forrester’s syndicated ForecastView product. Some of his forecasts include online retail in Western and Eastern Europe, global luxury eCommerce, global cross-border eCommerce, global marketplaces, digital influence Europe, showrooming Europe, online insurance Europe, and online debt Europe.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (US), Q4 2018 Update

    ForecastView Document

    March 8, 2019Michael O'Grady

    While talks of economic uncertainty loom over the US, online retailing saw strong growth over the past year, with a 16% year-over-year increase. Consumer electronics, grocery (food and drink), and small appliances will drive eCommerce growth over the next five years. The forecast details growth across 30 product categories with historical data going back to 1998, and it calculates the share of online retail sales for each product category.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (US)

    ForecastView Document

    February 27, 2019Michael O'Grady

    The US personal luxury retail market is growing healthily; luxury sales grew by 3% in 2017, while online sales grew by 19%. eCommerce drove 44% of luxury sales growth in 2017. Digital influence and online sales are changing luxury shoppers' habits. Through examples and extensive reference to retailer data, this report provides context to the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (US), as well as guidance on the key challenges that luxury retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (EU-7)

    ForecastView Document

    February 26, 2019Michael O'Grady

    The European personal luxury market is growing healthily: Overall sales grew by 3% in 2017, and online sales grew by 20%. eCommerce drove 49% of luxury sales growth in 2017, and this will rise to 56% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context to the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (EU-7) and provides guidance on the key challenges that global retailers face.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 11, 2019Michael O'Grady, Michelle Beeson

    The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context for the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global) and provides guidance on the key challenges that retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update

    ForecastView Document

    February 7, 2019Michael O'Grady

    Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of clothing, footwear, and accessories purchases will be made online. This report looks at the factors that drive retail growth both online and offline and how stores will change to focus on convenience, the shopper experience, and eCommerce growth. The forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002.

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