Michael   O'Grady

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: UK Multichannel Retailers Must Adjust Their Store Portfolios To Remain Profitable

    ForecastView Document

    June 12, 2018Michael O'Grady

    As many famous UK retailers like Debenhams and Marks & Spencer announce store closures, multichannel retailers increasingly need to adjust their store portfolio to stay profitable. This report introduces Forrester's UK store scenario planner, a new tool that gives multichannel retailers insight into how they might need to change their store portfolios in the future. We used this tool to generate insight for the UK retail market as a whole.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe)

    ForecastView Document

    May 23, 2018Michael O'Grady

    Eastern Europe is one of the fastest-growing retail and eCommerce markets in the world. Income growth and increasing consumer confidence help drive retail and eCommerce sales in this region. Cross-border purchases will see strong growth in Eastern Europe. This report provides context to the Forrester Analytics: Online Retail Forecast, 2017 To 2022 (Eastern Europe) that develops a market sizing of retail and online retail sales from 2017 to 2022 for the Czech Republic, Hungary, Poland, Romania, and Russia.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Retailer And Store Forecast, 2018 To 2023 (UK)

    ForecastView Document

    April 18, 2018Michael O'Grady

    eCommerce growth is forcing retailers to adapt their physical stores. Digital touchpoints are changing how consumers interact with retailers, consumers are spending less time visiting stores, and store sales are declining. This report analyzes physical store trends for many of the largest brick-and-mortar retailers in the UK and considers how eCommerce growth will impact future store sales. Using concrete examples, it helps larger retailers anticipate how their store portfolios may need to change in the future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7)

    ForecastView Document

    March 20, 2018Michael O'Grady, Aurelie L'Hostis

    This report looks at the factors that drive the size and growth of consumer debt for mortgages and unsecured credit in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. The report details the size of online and digitally influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Data: Online Debt Forecast, 2017 To 2022 (EU-7).

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (US)

    ForecastView Document

    March 13, 2018Michael O'Grady, Reineke Reitsma

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's US luxury goods forecast and guidance on the key challenges that retailers face.

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