Michael   O'Grady

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe), Q4 2017 Update

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    February 21, 2018Michael O'Grady

    Online retail sales will grow at an average of 11.9% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 21% of non-grocery retail sales will be online. Although grocery will be one of the fastest-growing online retail categories, just 4.5% of grocery sales will occur online in 2022. This forecast details growth for 22 product categories across 17 countries in Western Europe, with historical online category sales going back to 2002. It includes the most recent data from the end of 2017.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)

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    January 8, 2018Michael O'Grady

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's global luxury goods forecast and guidance on the key challenges that retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

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    October 6, 2017Michael O'Grady

    European consumer confidence has returned in 2017, buoyed by stronger economic growth and higher levels of consumer spend. Online holiday shopping will continue to grow significantly faster than offline sales, despite a slowdown in the UK economy. Black Friday sales will continue to be driven by marketplaces and sales events that extend throughout the holiday season, with an increase in click-and-collect services to allow retailers to better manage logistics and fulfilment costs.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Online Cross-Border Forecast, 2017 To 2022 (Europe)

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    October 4, 2017Michael O'Grady

    Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought across borders for Europe. The forecast covers 19 countries, including 17 in Western Europe, Poland, and Russia. We have also published a forecast for global online cross-border retail.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Half Of B2C Online Retail Spend Came From Marketplaces In 2016

    ForecastView Document

    September 11, 2017Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker to examine 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. This report also looks at the services and factors that will drive future adoption and growth for the key marketplaces.

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