Michael O'Grady

Forecast Analyst serving Customer Insights PROFESSIONALS

Michael is an analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life science industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an M.B.A. from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Data: Online Retail Forecast, 2016 To 2021 (Western Europe), Q4 2016 Update

    Online retail sales will grow at an average of 12% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth, notably in ...

  • For B2C Marketing Professionals

    Report: Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Western Europe)

    Online retail sales will grow at an average of 12.3% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. Online sales growth in the Net...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Data Online Holiday Retail Sales Forecast, 2016 (Western Europe)

    Holiday spending patterns are changing. Black Friday and Cyber Monday help to spread holiday spend more evenly over November and December. UK consumers are spending more online and spacing out t...

  • For eBusiness & Channel Strategy Professionals

    Report: Showrooming Impacts Three-Quarters Of Online Sales In The EU-7 In 2016

    Retailers are increasingly reconfiguring their physical stores to support multichannel shoppers. Offline research impacts three-quarters of EU-7 online sales, or €126 billion in 2015. Reverse-sh...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Data: Luxury Retail Forecast, 2016 To 2021 (Global)

    Luxury sales reached $267 billion in 2015 and will see a compound annual growth rate (CAGR) of 2.8% over the next five years. More than half of this growth will come from Asia Pacific. China is ...

  • For B2C Marketing Professionals

    Report: The Worldwide Tablet Forecast

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • For eBusiness & Channel Strategy Professionals

    Report: Seven FAQs On The State Of Global Cross-Border B2C Online Retail

    This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizi...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

    Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...

  • For B2C Marketing Professionals

    Report: Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

    Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data goi...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe)

    Our update to the online retail sales forecast in Western Europe found stronger online growth in Italy, Spain, and the Netherlands compared with our previous forecast update. The UK will see the...

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