Michael   O'Grady

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady

Principal Forecast Analyst Serving Customer Insights Professionals

Michael is a principal forecast analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life sciences industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an MBA from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

    ForecastView Document

    October 6, 2017Michael O'Grady

    European consumer confidence has returned in 2017, buoyed by stronger economic growth and higher levels of consumer spend. Online holiday shopping will continue to grow significantly faster than offline sales, despite a slowdown in the UK economy. Black Friday sales will continue to be driven by marketplaces and sales events that extend throughout the holiday season, with an increase in click-and-collect services to allow retailers to better manage logistics and fulfilment costs.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Online Cross-Border Forecast, 2017 To 2022 (Europe)

    ForecastView Document

    October 4, 2017Michael O'Grady

    Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought across borders for Europe. The forecast covers 19 countries, including 17 in Western Europe, Poland, and Russia. We have also published a forecast for global online cross-border retail.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Half Of B2C Online Retail Spend Came From Marketplaces In 2016

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    September 11, 2017Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker to examine 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. This report also looks at the services and factors that will drive future adoption and growth for the key marketplaces.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Online Insurance Forecast, 2017 To 2022 (EU-7)

    ForecastView Document

    September 7, 2017Michael O'Grady

    This report looks at the factors that drive the size and growth of the motor, property, and travel insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. The report details the size of online and digitally influenced sales and considers the offline and online factors that influence buying behaviors. This report provides context to the Forrester Data: Online Insurance Forecast, 2017 To 2022 (EU-7).

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (US)

    ForecastView Document

    September 6, 2017Michael O'Grady

    This forecast, part of our global online cross-border retail forecast, details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods that US online shoppers bought across borders. The Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global) provides a global comparison.

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