Michael O'Grady

Forecast Analyst serving Customer Insights PROFESSIONALS

Michael is an analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life science industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an M.B.A. from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

  • For B2C Marketing Professionals

    Report: Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)

    Online retail sales will grow at an average of 11.3% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 20% of non-grocery re...

  • For eBusiness & Channel Strategy Professionals

    Report: Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports an...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Data Report: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest region for cross-border imports and exports. Cros...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Data: Online Retail Forecast, 2016 To 2021 (Poland And Russia)

    Russia’s online retail market grew 20% and reached €11.7 billion in 2016, making it the fourth largest online retail market in Western Europe and growing faster than any country excep...

  • For B2C Marketing Professionals

    Report: The Worldwide Tablet Forecast

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • For eBusiness & Channel Strategy Professionals

    Report: Seven FAQs On The State Of Global Cross-Border B2C Online Retail

    This report answers the top questions that Forrester clients ask about the state of cross-border online retail. In an FAQ format, we address eBusiness professionals' questions about general sizi...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

    Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...

  • For B2C Marketing Professionals

    Report: Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

    Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data goi...

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

    The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales ...

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