Michael O'Grady

Forecast Analyst serving Customer Insights PROFESSIONALS

Michael is an analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life science industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an M.B.A. from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The Web Is Fundamentally Changing The Luxury Shopping Environment

    The luxury market is fundamentally changing. In Europe, luxury retailers are slow to adapt to the online environment, with just 6.4% of their sales occurring online in 2014. Inhibitors to online...

    • Downloads: 3
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Luxury Goods Forecast, 2015 To 2020 (EU-7)

    The €46.9 billion luxury goods market in Europe captures over 30% of luxury goods sales worldwide, with a significant share of sales coming from Italy, France, and the UK. Luxury goods grow...

    • Downloads: 4
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe)

    Our update to the online retail sales forecast in Western Europe found stronger online growth in Italy, Spain, and the Netherlands compared with our previous forecast update. The UK will see the...

    • Downloads: 7
  • For eBusiness & Channel Strategy Professionals

    Report: The Web Will Influence 45% Of EU-7 Offline Sales By 2020

    This report provides context for and insight into Forrester's Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7). Although 91% of retail sales in the EU-7 were offline in 2014, an online ...

    • Downloads: 12
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (EU-7)

    This forecast details mobile and tablet commerce sales, sales growth, and online market share from 2015 to 2020 for retail and travel across the UK, Germany, France, Italy, Spain, the Netherland...

    • Downloads: 14
  • For B2C Marketing Professionals

    Report: The Worldwide Tablet Forecast

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

    • Downloads: 182
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

    Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...

    • Downloads: 15
  • For B2C Marketing Professionals

    Report: Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

    Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data goi...

    • Downloads: 6
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (EU-7)

    By 2018, nearly half of EU-7 eCommerce sales will take place on tablets and mobile phones, driven by strong tablet adoption and growth in smartphone and tablet retail buyers. Consumers display i...

    • Downloads: 16
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe)

    Online retail sales in Western Europe are growing at a compound annual growth rate (CAGR) of 11.5% over the next five years, with the highest growth coming from Southern Europe. Although a major...

    • Downloads: 20
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