Michael O'Grady

Forecast Analyst serving Customer Insights PROFESSIONALS

Michael is an analyst on the forecast team, which is responsible for producing all forecasts within M&S research. He focuses on European consumer technology surrounding mobile and digital devices, as well as connected devices and TV viewing in the US.

Previous Work Experience

Prior to joining Forrester, Michael was a portfolio analyst working within the life science industry. He was responsible for understanding trends within the portfolio to help calculate product launch likelihoods and portfolio sustainability.

Education

Michael earned his undergraduate degree in mathematics from Leeds University. He also earned an M.Sc. in IT from University College London and an M.B.A. from the Open University. He is an associate member of the Operational Research Society.

Michael O'Grady's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

    Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in wor...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

    The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales ...

    • Downloads: 18
  • For eBusiness & Channel Strategy Professionals

    Report: Digital Ads Struggle To Target Older Consumers In Western Europe

    In 2020, 47% of Western European advertising spend will come from digital advertising, up from 27% in 2014. Digital advertising spend will grow three times faster than overall advertising spend ...

    • Downloads: 3
  • For B2C Marketing Professionals

    Report: Digital Advertising Spend In Western Europe Will Double By 2020

    Digital advertising spend in Western Europe will grow to €56.7 billion in 2020, up from €25.8 billion in 2014. By 2020, 47% of Western European advertising spend will come from digit...

    • Downloads: 3
  • For eBusiness & Channel Strategy Professionals

    Report: Retailers React To Changes In UK Consumer Holiday Shopping

    Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changi...

    • Downloads: 2
  • For B2C Marketing Professionals

    Report: The Worldwide Tablet Forecast

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

    • Downloads: 188
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2012 To 2017 (Western Europe)

    Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online retail sales as a percent of total retail sales. Also includes online buyers, online...

    • Downloads: 15
  • For B2C Marketing Professionals

    Report: Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

    Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data goi...

    • Downloads: 6
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (EU-7)

    By 2018, nearly half of EU-7 eCommerce sales will take place on tablets and mobile phones, driven by strong tablet adoption and growth in smartphone and tablet retail buyers. Consumers display i...

    • Downloads: 16
  • For eBusiness & Channel Strategy Professionals

    Report: Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe)

    Online retail sales in Western Europe are growing at a compound annual growth rate (CAGR) of 11.5% over the next five years, with the highest growth coming from Southern Europe. Although a major...

    • Downloads: 21
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