Skip to main content
Michele   Goetz

Michele Goetz

VP, Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

VP, Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Create A Roadmap For A Real-Time, Agile, Self-Service Data Platform

    Roadmap: The Data Management Playbook

    January 6, 2020Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business levels need data faster to keep up with customers, competitors, and partners. Information from the past won't support the insights of the future — businesses need real-time data. This report shows enterprise architecture (EA) professionals how they can use data to transform their organization and keep pace with the speed of business. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook

    January 2, 2020Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and what capabilities it needs to evolve into a data-driven organization. This report describes which stakeholders you should engage with to gather the information you'll need. It also explains how to build business strategy into your data strategy and how to make the business case for your data management agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Consultancies Are Reinventing Their Service Model For AI

    Insights From The Forrester Wave™ Evaluations Of AI Consultancies

    December 19, 2019 Achim Granzen, Michele Goetz

    The AI consultancy market is highly dynamic. The research we performed in the course of our Forrester Wave™ evaluations of AI consultancies, both globally and in Asia Pacific, indicates that service providers are evolving their traditional service models to help customers transform their businesses with AI. This report outlines the characteristics of the new service model we see emerging to meet the challenges firms experience implementing artificial intelligence technologies.

  • For Enterprise Architecture Professionals

    REPORT: Research Overview: Machine Learning For Information Platforms

    Landscape: The Data Management Playbook

    November 22, 2019Michele Goetz, Noel Yuhanna

    It's not just data that's growing — the ecosystem landscape and use cases are also growing and increasing in sophistication. Manual administration, management, and engineering of data create bottlenecks for time-to-value. Machine learning (ML) is becoming available at every tier of the information platform. This report helps enterprise architects and CIOs recognize instances of machine learning and shows them how to augment data services to keep pace with, and adapt to, business demands.

  • For Enterprise Architecture Professionals

    REPORT: Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook

    November 19, 2019Michele Goetz

    As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start with systems and databases. For enterprise architecture (EA) pros, today's data vision is to make data relevant, timely, and impactful to attain the CEO's mandate for the digital business. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

View all of Michele Goetz's Research

Clients Who Work With Michele Goetz Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Forum: Data Strategy & Insights

Date: October 14, 2020
Register
View all upcoming events