Michele Goetz

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

  • For Enterprise Architecture Professionals

    Report: The Anatomy Of A System Of Insight

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of ...

  • For Enterprise Architecture Professionals

    Report: Four Steps To A Data Management Strategy In Light Of Big Data

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service, and finance. A d...

  • For Enterprise Architecture Professionals

    Report: Data Performance Management Is A Must-Have, Not A Nice-To-Have

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects (EAs) and chief data officers (CDOs) c...

  • For Enterprise Architecture Professionals

    Report: Evaluate Your Data Management Readiness For Systems Of Insight

    Systems of insight (SOIs) will create a culture where what you do with data is more important than how you manage it. Enterprise architecture (EA) professionals will need to adopt the core value...

  • For Enterprise Architecture Professionals

    Report: Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    As investment in data and analytics has risen, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't star...

  • For Enterprise Architecture Professionals

    Report: Your Business Is Only As Fast As Your Data

    Today, what you know and how well you use it is fueling your competitiveness and growth. The way your firm provisions and manages data has to change to keep up with empowered customers and nimbl...

  • For Enterprise Architecture Professionals

    Report: Four Steps To A Data Management Strategy In Light Of Big Data

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service, and finance. A d...

  • For Enterprise Architecture Professionals

    Report: The Forrester Wave™: Master Data Management Solutions, Q1 2014

    The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management ...

  • For Enterprise Architecture Professionals

    Report: Data Technology Pathfinder

    The variety, velocity, and volume of data continue to explode. Business stakeholders want direct access to diverse data. Firms now set policies and assume the risk of data management and usage. ...

  • For Enterprise Architecture Professionals

    Report: Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-busi...

View all of Michele Goetz's Research

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