Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Print Bio

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Previous Work Experience

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Research Coverage

Michele Goetz's Research

Most RecentMost Popular

For Enterprise Architecture Professionals

REPORT: Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

Road Map: The Data Management Playbook

November 20, 2018Michele Goetz, Noel Yuhanna

Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business levels need data faster to keep up with customers, competitors, and partners. Information from the past won't support the insights of the future — businesses need real-time data. This report shows enterprise architects how they can use data to transform their organization and keep pace with the speed of business. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Four Steps To A Data Management Strategy In Light Of Big Data

Strategic Plan: The Data Management Playbook

November 16, 2018Michele Goetz, Mike Gualtieri

Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM) strategy is critical. The goal should be clear: Provide all business functions with quick and complete access to all of the data and analytics that they need, both now and in the future. But it's easier said than done, and that's where strategy comes in. This report provides a four-step process for EA pros to formulate a next-generation DM strategy that's both visionary and pragmatic. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Customer Experience Demands Outcome-Oriented Data Governance

Processes: The Data Management Playbook

November 16, 2018Michele Goetz

Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them. Enterprise architects must establish sustainable governance that improves customer experience and supports line-of-business objectives. This report provides a data governance framework that leads to just that. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Data Performance Management Is Essential To Prove Data's ROI

Performance Management: The Data Management Playbook

November 13, 2018Michele Goetz

Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects and chief data officers (CDOs) close the gap between data conditions, data management practices, and business outcomes with data intelligence reports and insight. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Your Business Is Only As Fast As Your Data

Executive Overview: The Data Management Playbook

November 13, 2018Michele Goetz

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and nimble competitors. This executive overview lays out the imperative for enterprise architecture (EA) professionals to enable self-service access to real-time data. It explains how you can use the 12 reports in the data management playbook to discover, plan, act, and optimize your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

For Enterprise Architecture Professionals

REPORT: Your Business Is Only As Fast As Your Data

Executive Overview: The Data Management Playbook

November 13, 2018Michele Goetz

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and nimble competitors. This executive overview lays out the imperative for enterprise architecture (EA) professionals to enable self-service access to real-time data. It explains how you can use the 12 reports in the data management playbook to discover, plan, act, and optimize your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

Road Map: The Data Management Playbook

November 20, 2018Michele Goetz, Noel Yuhanna

Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business levels need data faster to keep up with customers, competitors, and partners. Information from the past won't support the insights of the future — businesses need real-time data. This report shows enterprise architects how they can use data to transform their organization and keep pace with the speed of business. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Four Steps To A Data Management Strategy In Light Of Big Data

Strategic Plan: The Data Management Playbook

November 16, 2018Michele Goetz, Mike Gualtieri

Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM) strategy is critical. The goal should be clear: Provide all business functions with quick and complete access to all of the data and analytics that they need, both now and in the future. But it's easier said than done, and that's where strategy comes in. This report provides a four-step process for EA pros to formulate a next-generation DM strategy that's both visionary and pragmatic. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Data Technology Pathfinder

Landscape: The Data Management Playbook

November 14, 2017Michele Goetz

The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage. In light of all this, enterprise architecture (EA) pros need to modernize their firms' data management environments. To do so, they must intertwine business strategy and data strategy through shared goals. This report outlines the varied and complex data management landscape and what to expect as data technology and solutions evolve. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy, most recently to include new examples and to reflect trends in the market.
For Enterprise Architecture Professionals

REPORT: The Anatomy Of A System Of Insight

Advanced Level: Technology Practices For Insights-Driven Businesses

January 5, 2018 Brian Hopkins, Michele Goetz, Noel Yuhanna

Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of insight to steal revenue from competitors and grow year-over-year at a double-digit pace. This report breaks down the components of a system of insight into a reference architecture and provides examples so enterprise architects can start helping their firms innovate their technology capabilities. This is an update to a previously published report.