Michele   Goetz

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Evaluate Your Data And Information Management Maturity

    Assessment: The Data Management Playbook

    January 16, 2019Michele Goetz

    Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise architecture (EA) pros will need to ensure the right practices and competencies are in place to manage data with an eye toward outcomes and agility. This report provides a detailed assessment to help EA pros plan their path toward a data management practice positioned for today's insight needs and tomorrow's intelligent digital insights ecosystem. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. In this version, we have revised the competencies, scoring model, and maturity levels.

  • For CIO Professionals

    REPORT: Now Tech: AI Consultancies, Q4 2018

    Forrester's Overview Of 24 AI Service Providers

    December 21, 2018Michele Goetz

    You can use artificial intelligence consultancies to facilitate AI strategy and design, augment data science resources, and provide digital transformation and data support. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. CIOs should use Forrester's Now Tech report to understand the value they can expect from an AI consultancy and select vendors based on breadth of services.

  • For Enterprise Architecture Professionals

    REPORT: Data Technology Pathfinder

    Landscape: The Data Management Playbook

    December 19, 2018Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage. In light of all this, enterprise architecture (EA) pros need to modernize their firms' data management environments. To do so, they must intertwine business strategy and data strategy through shared goals. This report outlines the varied and complex data management landscape and what to expect as data technology and solutions evolve. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook

    November 20, 2018Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business levels need data faster to keep up with customers, competitors, and partners. Information from the past won't support the insights of the future — businesses need real-time data. This report shows enterprise architects how they can use data to transform their organization and keep pace with the speed of business. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook

    November 16, 2018Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM) strategy is critical. The goal should be clear: Provide all business functions with quick and complete access to all of the data and analytics that they need, both now and in the future. But it's easier said than done, and that's where strategy comes in. This report provides a four-step process for EA pros to formulate a next-generation DM strategy that's both visionary and pragmatic. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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