Michele   Goetz

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook

    November 20, 2018Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data simply to meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-business levels need data faster to keep up with customers, competitors, and partners. Information from the past won't support the insights of the future — businesses need real-time data. This report shows enterprise architects how they can use data to transform their organization and keep pace with the speed of business. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook

    November 16, 2018Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM) strategy is critical. The goal should be clear: Provide all business functions with quick and complete access to all of the data and analytics that they need, both now and in the future. But it's easier said than done, and that's where strategy comes in. This report provides a four-step process for EA pros to formulate a next-generation DM strategy that's both visionary and pragmatic. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Customer Experience Demands Outcome-Oriented Data Governance

    Processes: The Data Management Playbook

    November 16, 2018Michele Goetz

    Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them. Enterprise architects must establish sustainable governance that improves customer experience and supports line-of-business objectives. This report provides a data governance framework that leads to just that. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Data Performance Management Is Essential To Prove Data's ROI

    Performance Management: The Data Management Playbook

    November 13, 2018Michele Goetz

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects and chief data officers (CDOs) close the gap between data conditions, data management practices, and business outcomes with data intelligence reports and insight. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook

    November 13, 2018Michele Goetz

    Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and nimble competitors. This executive overview lays out the imperative for enterprise architecture (EA) professionals to enable self-service access to real-time data. It explains how you can use the 12 reports in the data management playbook to discover, plan, act, and optimize your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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