Michele Goetz

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Michele serves enterprise and data architecture professionals. She is a leading expert on data management, artificial intelligence, data governance, master data management, and data quality. Michele helps enterprises leverage data assets more effectively by improving the availability and accuracy of the information that businesses use in processes and analytics.

Previous Work Experience

Prior to joining Forrester, Michele managed the business intelligence and data management programs at PTC. During her tenure, she developed and led the global consolidation of customer data across multiple customer relationship management (CRM) platforms to support a single view of the customer and manage enterprisewide data quality. In addition, she established data governance and data quality teams and programs to support a center of excellence for data management. Michele also held an executive position at Trillium Software, a provider of data quality solutions and services, introducing thought leadership and recommendations on how organizations can improve data quality and governance programs.

Michele has 20 years experience in the industry designing and managing business intelligence, analytics, and data management strategies and teams across a variety of industries such as healthcare, financial services, retail, consumer packaged goods, and technology companies. She is a frequent speaker at industry, corporate, educational, and technology events.


Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

  • For Enterprise Architecture Professionals

    Report: Vendor Landscape: Data Preparation Tools

    Analysts and consumers of data both spend significant amounts of time wrangling data in order to conduct analyses and gain insights. The data in their systems lacks the context of their question...

    • Downloads: 66
  • For Enterprise Architecture Professionals

    Report: Customer Ecosystems Demand Outcome-Oriented Data Governance

    Data governance (DG) programs have a way of starting and then fading away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them. Ente...

    • Downloads: 64
  • For Enterprise Architecture Professionals

    Report: Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and line-of-busi...

    • Downloads: 695
  • For Enterprise Architecture Professionals

    Report: The Forrester Wave™: Data Quality Solutions, Q4 2015

    In Forrester's 30-criteria evaluation of data quality solution vendors, we identified the 13 most significant software providers — BackOffice Associates, Experian, IBM, Informatica, Inform...

    • Downloads: 155
  • For Enterprise Architecture Professionals

    Report: Put The Business Back In Your Data Management Business Case

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. They need to partner with business stakeholders to define where and how data will advance t...

    • Downloads: 93
  • For Enterprise Architecture Professionals

    Report: The Forrester Wave™: Master Data Management Solutions, Q1 2014

    The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management ...

    • Downloads: 1497
  • For Enterprise Architecture Professionals

    Report: Market Overview: Master Data Management, Q2 2013

    The increasingly complex task of managing data requires new master data management (MDM) capabilities. While the first MDM implementations focused on a single domain — such as customer dat...

    • Downloads: 1483
  • For Enterprise Architecture Professionals

    Report: Your Business Is Only As Fast As Your Data

    The last business revolution emphasized faster and more efficient business processes. Today, we live in the information age where competitiveness and growth is fueled by what you know and how we...

    • Downloads: 963
  • For Enterprise Architecture Professionals

    Report: Data Technology Pathfinder

    To meet more complex business data demands and the increased variety, velocity, and volume of data, enterprise architecture (EA) professionals need to modernize their firms' data management envi...

    • Downloads: 1030
  • For Enterprise Architecture Professionals

    Report: Pivot Your Data Strategy And Architecture To Unleash Business Transformation

    Enterprise architects who drive data management strategy must contend with new data source platforms and complex consumption and analysis scenarios. Current data management systems were built as...

    • Downloads: 1062
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