Michele   Goetz

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform

    February 16, 2018Michele Goetz

    The race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the "right" scope for a data lake — enterprisewide versus customer focused — are getting in the way of many firms' progress. Enterprise architecture (EA) pros should read this report to learn Forrester's strategy for a productive and effective data lake coexistence strategy.

  • For Enterprise Architecture Professionals

    REPORT: Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook

    February 14, 2018Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems of insight and position for emerging technologies such as AI, blockchain, and the internet of things (IoT). Read this report to see how you stack up against other data management and governance programs and what you can do to accelerate and activate data for business.

  • For CIO Professionals

    REPORT: The Artificial Intelligence Race Is On, And Asian Businesses Are Winning

    February 13, 2018Michele Goetz

    Artificial intelligence has changed the rules of the game. Getting the most out of AI investments means looking beyond technology by getting to the heart of business transformation and navigating a new, complex market ecosystem. This report for CIOs explains and illustrates the regional factors that are shaping the AI age.

  • For CIO Professionals

    REPORT: Forrester Infographic: Business-Aligned Tech Decision Makers Drive Enterprise AI Adoption

    January 16, 2018Michele Goetz, Elizabeth Cullen, Phillip Hannafin

    There's no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who's driving this change and its adoption within their organizations? It's not the traditional technology organization; rather, it's technologists aligned with a business unit. This infographic helps CIOs understand how technology decision makers aligned to a functional unit, line of business, or corporate strategy group are driving AI adoption; their aspirations for the transformative nature of AI; and the challenges they expect to face.

  • For Enterprise Architecture Professionals

    REPORT: Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook

    January 16, 2018Michele Goetz

    As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start with systems and databases. For enterprise architecture (EA) pros, today's data vision is to make data relevant, timely, and impactful to attain the CEO's mandate for the digital business.

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