Michele   Goetz

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook

    November 22, 2017Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and what capabilities it needs to evolve into a data-driven organization. This report describes which stakeholders you should engage with to gather the information you'll need. It also explains how to build business strategy into your data strategy and how to make the business case for your data management agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: AI Ushers In The Age Of Business Reinvention

    The Three Rules Of Artificial Intelligence Alter The Playbook For Business And Technology

    November 16, 2017Michele Goetz

    The recent wave of technology transformation is underway, but the rules of the game have changed. Getting the most out of investments in artificial intelligence (AI) means looking beyond technology, getting to the heart of business transformation, and navigating a new and complex market ecosystem. This report helps CIOs navigate the business, economic, and regional factors that are shaping the AI age.

  • For Enterprise Architecture Professionals

    REPORT: Data Technology Pathfinder

    Landscape: The Data Management Playbook

    November 14, 2017Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage. In light of all this, enterprise architecture (EA) pros need to modernize their firms' data management environments. To do so, they must intertwine business strategy and data strategy through shared goals. This report outlines the varied and complex data management landscape and what to expect as data technology and solutions evolve. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy, most recently to include new examples and to reflect trends in the market.

  • For Enterprise Architecture Professionals

    REPORT: Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight

    November 9, 2017Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding roles with the sole responsibility of activating data. This report for enterprise architecture (EA) pros explains the rise of data engineers and how they are the key to becoming and succeeding as a data- and insight-driven business.

  • For CIO Professionals

    REPORT: Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    November 9, 2017 Boris Evelson, Michele Goetz, Brian Hopkins

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of enterprises start dealing with the hard facts: AI and all other new technologies like big data and cloud computing still require hard work. This report offers CIOs working on data and analytics initiatives 10 predictions for 2018 with pragmatic and tangible recommendations they can start acting on now.

View all of Michele Goetz's Research

Clients Who Work With Michele Goetz Also Work With:

View all related analysts