Michele   Goetz

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Data Performance Management Is Essential To Prove Data's ROI

    Performance Management: The Data Management Playbook

    November 13, 2018Michele Goetz

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects and chief data officers (CDOs) close the gap between data conditions, data management practices, and business outcomes with data intelligence reports and insight. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook

    November 13, 2018Michele Goetz

    Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and nimble competitors. This executive overview lays out the imperative for enterprise architecture (EA) professionals to enable self-service access to real-time data. It explains how you can use the 12 reports in the data management playbook to discover, plan, act, and optimize your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook

    November 12, 2018Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and what capabilities it needs to evolve into a data-driven organization. This report describes which stakeholders you should engage with to gather the information you'll need. It also explains how to build business strategy into your data strategy and how to make the business case for your data management agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: STIR Your Data For Context

    The Definitive Guide To Semantics

    November 8, 2018Michele Goetz

    Your business stakeholders, data scientists, and analysts want data to just work. Today, that simply isn't the case. They are spending too much time taking on data management and governance tasks rather than getting and using insights. The backlash is that IT, specifically data engineers, needs to own the data and be more cognizant of instrumenting it for use rather than leaving it sitting in repositories. This report for enterprise architects provides the definitive guide to help data engineers bring semantics back into the fold and overcome the barriers of turning data into insight.

  • For CIO Professionals

    REPORT: Predictions 2019: Artificial Intelligence

    No Pain, No Gain With Enterprise AI

    November 6, 2018Michele Goetz, Brandon Purcell, Craig Le Clair, Diego Lo Giudice, Mike Gualtieri

    Your enterprise AI journey is going to be a rollercoaster. You want immediate rewards from AI but realize the risks. You will overcome your cautious cynicism by overplanning. You'll dive in anyway and dabble. You'll make rookie mistakes. You will think of quitting. But you'll strive on to reap tangible benefits and bragging rights. In the last couple of years, we've seen firms learn to fail fast with AI initiatives, but 2019 will bring a more refined approach to going after the AI opportunity. CIOs: Read the five predictions that will guide your data, talent, automation, governance, and machine learning (ML) decisions.

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