Michele   Goetz

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Forrester Infographic: Business-Aligned Tech Decision Makers Drive Enterprise AI Adoption

    January 16, 2018Michele Goetz, Elizabeth Cullen, Phillip Hannafin

    There's no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who's driving this change and its adoption within their organizations? It's not the traditional technology organization; rather, it's technologists aligned with a business unit. This infographic helps CIOs understand how technology decision makers aligned to a functional unit, line of business, or corporate strategy group are driving AI adoption; their aspirations for the transformative nature of AI; and the challenges they expect to face.

  • For Enterprise Architecture Professionals

    REPORT: Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook

    January 16, 2018Michele Goetz

    As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start with systems and databases. For enterprise architecture (EA) pros, today's data vision is to make data relevant, timely, and impactful to attain the CEO's mandate for the digital business.

  • For Enterprise Architecture Professionals

    REPORT: The Anatomy Of A System Of Insight

    Advanced Level: Technology Practices For Insights-Driven Businesses

    January 5, 2018 Brian Hopkins, Michele Goetz, Noel Yuhanna

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of insight to steal revenue from competitors and grow year-over-year at a double-digit pace. This report breaks down the components of a system of insight into a reference architecture and provides examples so enterprise architects can start helping their firms innovate their technology capabilities. This is an update to a previously published report.

  • For Enterprise Architecture Professionals

    REPORT: Customer Ecosystems Demand Outcome-Oriented Data Governance

    Processes: The Data Management Playbook

    December 28, 2017Michele Goetz

    Data governance programs have a way of starting and then fading away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them. Enterprise architects must establish sustainable governance that improves customer experience and supports line-of-business objectives. This report provides a data governance framework that leads to just that. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook

    December 18, 2017Michele Goetz

    Today, what you know and how well you use that knowledge fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and nimble competitors. This executive overview lays out the new imperative for enterprise architecture (EA) professionals to enable self-service access to real-time data. It explains how you can use the 12 reports in the data management playbook to discover, plan, act, and optimize your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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