Michele   Goetz

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz

Principal Analyst Serving Enterprise Architecture Professionals

Michele Goetz serves enterprise architects, chief data officers, and business analysts trying to navigate the complexities of data while running an insight-driven business. Her research covers artificial intelligence technologies and consultancies, semantic technology, data management strategy, data governance, and data integration.

Previous Work Experience

Michele has over 20 years of experience in data management, business intelligence, and analytics. Prior to joining Forrester, she was the VP of marketing at Trillium Software, launching data governance and quality solutions to global enterprises across a variety of industries, including banking, insurance, pharmaceutical, consumer, and energy. At PTC, Michele led customer data management and analytics and established the global data quality and governance program. In addition to Trillium Software and PTC, Michele held various roles in enterprise firms and management consulting, leading research and analytics to identify and forecast market trends, guide go-to-market strategies, gain insight into digital marketing and commerce effectiveness, and support healthcare and pharmaceutical research studies. Michele has been featured in The Wall Street Journal, Forbes, Inc., Cybertrend, Information Week, Analytics Week, and ITWorld.

Education

Michele holds an undergraduate degree in mathematics, with a minor in computer science, from Framingham State College.

Michele Goetz's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Research Overview: Machine Learning For Information Platforms

    Landscape: The Data Management Playbook

    November 22, 2019Michele Goetz, Noel Yuhanna

    It's not just data that's growing — the ecosystem landscape and use cases are also growing and increasing in sophistication. Manual administration, management, and engineering of data create bottlenecks for time-to-value. Machine learning (ML) is becoming available at every tier of the information platform. This report helps enterprise architects and CIOs recognize instances of machine learning and shows them how to augment data services to keep pace with, and adapt to, business demands.

  • For Enterprise Architecture Professionals

    REPORT: Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook

    November 19, 2019Michele Goetz

    As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start with systems and databases. For enterprise architecture (EA) pros, today's data vision is to make data relevant, timely, and impactful to attain the CEO's mandate for the digital business. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook

    November 13, 2019Michele Goetz

    What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and manages data. This executive overview lays out the imperative for enterprise architecture (EA) pros to enable self-service access to real-time data. It explains how you can use the 12 reports in the data management playbook to discover, plan, act, and optimize your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Predictions 2020: CIO

    Uncertainty Will Create Opportunity For CIO Leadership In 2020

    October 28, 2019 Brian Hopkins, Bobby Cameron, J. P. Gownder, Mark Brandau, David K. Johnson, James Staten, Dan Bieler, Martha Bennett, Michele Goetz, Andrew Bartels

    Economic uncertainty unfolded in 2019 on the back of the already accelerating pace of technology-fueled disruption. As a result, it has become even more important and difficult to anticipate the future. Getting transformation right with predictions about the coming year is important for CIOs and the other technology management leaders who work with and for them. Read this report for our predictions of what to expect in 2020.

  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: AI Consultancies, Q3 2019

    The 13 Providers That Matter Most And How They Stack Up

    September 16, 2019Michele Goetz

    In our 23-criterion evaluation of AI consultancies, we identified the 13 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, EPAM, EY, IBM, KPMG, McKinsey & Company, PwC, Tech Mahindra, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps enterprise architecture (EA) professionals select the right one for their needs.

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