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Michelle   de Lussanet

Michelle de Lussanet

VP, Roleview for M&S

Michelle is a Vice President and Research Director in the business analysis team of Forrester's marketing and strategy division. She is responsible for business analysis and competitive analysis for the group. She also works with the marketing and strategy executive team outlining the group's long-term strategy and the development and enhancement of new and existing products.

Michelle joined Forrester in 2001 as an analyst researching consumer mobility and advanced mobile telecom services and advising clients on their mobility strategy and mobile services road maps. She worked with executives across a wide range of multinationals in the financial services, communications, CPG, consumer electronics, and professional services sectors, and at venture capital firms. In this role, she used her research to author research reports, lead client workshops and advisory sessions, and deliver keynote presentations. Michelle's research and analysis have been widely cited in publications including BusinessWeek, Financial Times, The New York Times, and The Wall Street Journal.

In 2005, she started managing teams of analysts, most recently leading and managing a global research team of 22 managers, analysts, and support staff. The team's research served Consumer Product Strategy Professionals globally and across industries such as media, consumer electronics, telecommunications, and financial services. In this role, she was both responsible for the coaching and development of her team members and managing their productivity as well as continuing to interact with clients in consumer product strategy functions to ensure that the team generated client value and produced highly relevant research.

Previous Work Experience

Prior to becoming a Forrester analyst, Michelle worked at Vodafone as a product development manager. In this role, she was responsible for the definition and development of the mobile commerce strategy for the company. She also worked with Vodafone's eCommerce director in formulating the company's eCommerce strategy. Prior to her career in the mobile telecom industry, Michelle worked as a consultant at Deloitte Consulting and carried out interim management projects for Shell and the city of Bridgeport, Conn.

Education

Michelle's formal education includes an M.B.A. from Maastricht University and Fairfield University, from which she graduated with highest honors. She also obtained a postgraduate degree in eCommerce at the Erasmus University of Rotterdam.

Michelle de Lussanet

VP, Roleview for M&S

Michelle is a Vice President and Research Director in the business analysis team of Forrester's marketing and strategy division. She is responsible for business analysis and competitive analysis for the group. She also works with the marketing and strategy executive team outlining the group's long-term strategy and the development and enhancement of new and existing products.

Michelle joined Forrester in 2001 as an analyst researching consumer mobility and advanced mobile telecom services and advising clients on their mobility strategy and mobile services road maps. She worked with executives across a wide range of multinationals in the financial services, communications, CPG, consumer electronics, and professional services sectors, and at venture capital firms. In this role, she used her research to author research reports, lead client workshops and advisory sessions, and deliver keynote presentations. Michelle's research and analysis have been widely cited in publications including BusinessWeek, Financial Times, The New York Times, and The Wall Street Journal.

In 2005, she started managing teams of analysts, most recently leading and managing a global research team of 22 managers, analysts, and support staff. The team's research served Consumer Product Strategy Professionals globally and across industries such as media, consumer electronics, telecommunications, and financial services. In this role, she was both responsible for the coaching and development of her team members and managing their productivity as well as continuing to interact with clients in consumer product strategy functions to ensure that the team generated client value and produced highly relevant research.

Previous Work Experience

Prior to becoming a Forrester analyst, Michelle worked at Vodafone as a product development manager. In this role, she was responsible for the definition and development of the mobile commerce strategy for the company. She also worked with Vodafone's eCommerce director in formulating the company's eCommerce strategy. Prior to her career in the mobile telecom industry, Michelle worked as a consultant at Deloitte Consulting and carried out interim management projects for Shell and the city of Bridgeport, Conn.

Education

Michelle's formal education includes an M.B.A. from Maastricht University and Fairfield University, from which she graduated with highest honors. She also obtained a postgraduate degree in eCommerce at the Erasmus University of Rotterdam.

Michelle de Lussanet's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forecast Overview For The Consumer Product Strategy Professional

    The Collection Of 2008 Forrester Forecasts Relevant To This Role

    December 8, 2008Michelle de Lussanet

    This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics along with brief descriptions of the content. These forecast reports help experts estimate the market trends for the next few years and are meant to be used as a fundamental guide in formulating their next moves.

  • For B2C Marketing Professionals

    REPORT: Topic Overview: Consumer Product Strategy In A Down Economy

    November 18, 2008Michelle de Lussanet

    In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer markets and evaluate the best opportunities for growth in turbulent times — these tools include, among other things, consumer benchmarks, product forecasts, and unbiased expert analysis on emerging markets.

  • For CMO Professionals

    REPORT: A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

    October 31, 2008Michelle de Lussanet

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which activities they engage in across technology platforms, and how they spend their time and money — all through a generational lens. Consumer product strategy professionals can also mine our historical and forecast data to inform their product marketing plans as they relate to the Canadian market.

  • For CMO Professionals

    REPORT: A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008

    August 27, 2008Michelle de Lussanet

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities they engage in across technology platforms, and how they spend their time and money — all through a generational lens. Consumer product strategy professionals can also mine our historical and forecast data to inform their product and marketing plans.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Luxury Sector Is Keen To Try Social Computing

    Results Of A Survey Of 122 Luxury Consumer Products And Services Firms

    July 17, 2008Michelle de Lussanet, Victoria Bracewell Lewis

    Forrester recently surveyed 122 brands, services providers, and merchants in the luxury consumer segment. Familiarity with Social Computing activities runs high with this group; however, beyond the use of search engines with sophisticated merchandising capabilities on their Web sites, few have adopted Social Computing activities to interact with their customers. But many more say they are willing to try things like taking part in social networks and forums, offering a user-generated review section on their Web sites, or creating blogs. A few luxury firms currently make the most use of these activities, such as Rémy Martin and boutique winemaker Stormhoek. Our data suggests that while respondents spent 5% on average of their 2007 marketing budget on Social Computing, both budgets and dedicated resources for these initiatives will increase over the next five years.

View all of Michelle de Lussanet's Research