Michelle   Beeson

Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals

Michelle is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behavior and expectations are impacting retail organizations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester Forums and events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (M.A., Cantab.) from the University of Cambridge. She also holds an MRS Advanced Certificate in market and social research practice along with a PRINCE2 foundation certificate in project management.

Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals

Michelle is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behavior and expectations are impacting retail organizations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester Forums and events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (M.A., Cantab.) from the University of Cambridge. She also holds an MRS Advanced Certificate in market and social research practice along with a PRINCE2 foundation certificate in project management.

Michelle Beeson's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Design Your Digital Store Blueprint For Customer Impact

    Road Map: The Digital Store Playbook

    March 29, 2019Michelle Beeson

    The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect, Wi-Fi, and mobile point of service (mPOS). The problem for retailers: Which of the many available digital store technologies should you invest in? Ultimately, digital store transformation must map to the needs of your customers and store associates. This report examines how retail executives and digital business professionals must construct and prioritize their digital store road map to execute on this transformation.

  • For Customer Experience Professionals

    REPORT: The UK Retail Customer Experience Index, 2018

    How UK Retail Brands Earn Loyalty With The Quality Of Their Experience

    March 12, 2019Michelle Beeson, Alex Causey

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 UK multichannel retailers and four UK digital retailers that were analyzed as part of the UK CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The France Retail Customer Experience Index, 2018

    How French Retail Brands Earn Loyalty With The Quality Of Their Experience

    March 11, 2019Michelle Beeson, Alex Causey

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 15 French multichannel retailers and four French digital retailers that were analyzed as part of the France CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 11, 2019 Michael O'Grady, Michelle Beeson

    The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context for the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global) and provides guidance on the key challenges that retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

    Benchmarks: The Omnichannel Commerce Playbook

    December 19, 2018Michelle Beeson

    Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel capabilities compare with their peers and best practices. Out of a possible score of 100, our assessment revealed scores ranging from 42 to 91. The high variance reflects how retailers invest differently and how successfully they have implemented omnichannel initiatives across online experience, channel consistency, in-store pickup, and in-store experience. This is an update similar to the 2017 assessment of the capabilities of 16 UK and US retailers.

View all of Michelle Beeson's Research

Clients Who Work With Michelle Beeson Also Work With:

View all related analysts