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Michelle   Beeson

Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals

Michelle is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behavior and expectations are impacting retail organizations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester Forums and events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (M.A., Cantab.) from the University of Cambridge. She also holds an MRS Advanced Certificate in market and social research practice along with a PRINCE2 foundation certificate in project management.

Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals

Michelle is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behavior and expectations are impacting retail organizations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester Forums and events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (M.A., Cantab.) from the University of Cambridge. She also holds an MRS Advanced Certificate in market and social research practice along with a PRINCE2 foundation certificate in project management.

Michelle Beeson's Research

Most RecentMost Popular
  • For CMO Professionals

    REPORT: The UK In The Pandemic: How Consumers And Businesses Are Changing

    As The Pandemic Drives A Lasting Shift In UK Consumers' Behaviors And Values, Firms Must Respond In Kind

    June 17, 2020Michelle Beeson

    Our new survey, the Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1), studied 1,117 UK online adults to analyze the impact of the COVID-19 crisis. This report synthetizes the key takeaways to offer a first glimpse of how UK consumers behaviors and attitudes are evolving and what CMOs and UK executives should prepare for in the coming months.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Design Your Digital Store Blueprint For Customer Impact

    Roadmap: The Digital Store Playbook

    April 17, 2020Michelle Beeson

    The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including click-and-collect and mobile point of service (mPOS). The problem for retailers: Which of the many available digital store technologies should you invest in? Ultimately, digital store transformation must map to the needs of your customers and store associates. This report examines how retail executives and digital business professionals must construct and prioritize their digital store roadmap to execute on this transformation. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

    Landscape: The Omnichannel Commerce Playbook

    March 26, 2020Michelle Beeson

    Because customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes customers' changing shopping behaviors and the tactics that retailers use throughout the customer lifecycle to deliver superior omnichannel service. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Research Overview: Five Must-Have Tech Solutions For Brand Manufacturers

    A Guide To Five Tech Solutions That Brand Manufacturers Need Across Direct And Wholesale Commerce

    March 12, 2020Michelle Beeson

    Many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) commerce alongside wholesale businesses. This effort involves evaluating new and existing technology systems, from product information management to order management solutions. Plus, brands must ensure these investments are right for their growth and distribution ambitions. This report sets up the five tech solutions that brands need to successfully support the business at an enterprise level across DTC and wholesale partner relationships.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Matalan Taps Social Proof Messaging To Improve The Customer Journey

    Learn How UK Retailer Matalan Improved Its Sales Conversion Rates And Revenue With Social Proof Messaging

    March 5, 2020Michelle Beeson

    Improving the customer experience is a top business priority for most retail organizations. To create effective digital customer experiences, retailers must balance the best user experience (UX) and functionality. Specifically, this balance must support consumer shopping decisions and — where possible — digitally replicate in-person shopping experiences. This case study reviews how UK retailer Matalan is using Taggstar's social proof messaging within its digital touchpoints to better support customer needs and decision making.

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