Michelle Beeson

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail.

Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (M.A., Cantab.) from the University of Cambridge and holds an MRS Advanced Certificate in market and social research practice.

Michelle Beeson's Research

  • For eBusiness & Channel Strategy Professionals

    Report: The ROI Of Digital Business Transformation

    Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly ...

  • For eBusiness & Channel Strategy Professionals

    Report: Retailers Are Off The Starting Blocks Of Omnichannel Commerce

    Customer expectations are high, so eBusiness professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This landscape report of the omnichannel...

  • For eBusiness & Channel Strategy Professionals

    Report: Understand The Digital Business Landscape

    To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business st...

  • For eBusiness & Channel Strategy Professionals

    Report: Define Customer Impact Metrics To Drive Digital Business Success

    Digital business has broken traditional channel-centric metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to describe how each contributes to custom...

  • For eBusiness & Channel Strategy Professionals

    Report: Europe's Online Retail Growth Hinges On Customer Experience Improvement

    Europe's retailers are in for significant online retail sales growth: By 2021, online sales will constitute 12% of the region's total retail sales. European consumers will research and buy more ...

  • For eBusiness & Channel Strategy Professionals

    Report: The ROI Of Digital Business Transformation

    Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly ...

  • For eBusiness & Channel Strategy Professionals

    Report: Understand The Digital Business Landscape

    To survive and thrive in the age of the customer, businesses must become digital. While many firms believe they have a digital strategy, few are thinking about truly digitizing their business st...

  • For eBusiness & Channel Strategy Professionals

    Report: Define Customer Impact Metrics To Drive Digital Business Success

    Digital business has broken traditional channel-centric metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to describe how each contributes to custom...

  • For eBusiness & Channel Strategy Professionals

    Report: European Cross-Channel Retail Sales Forecast, 2015 To 2020

    Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and c...

  • For eBusiness & Channel Strategy Professionals

    Report: European Online Retail Forecast: 2013 To 2018

    Forrester forecasts that online retail sales in Europe will grow by a compound annual growth rate (CAGR) of 12% over the next five years to reach €233.9 billion by 2018. Online retail sale...

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