Michelle   Beeson

Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals

Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail.

Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (M.A., Cantab.) from the University of Cambridge and holds an MRS Advanced Certificate in market and social research practice.

Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals

Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyzes direct-to-consumer strategies for brands and manufacturers.

Previous Work Experience

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail.

Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

Education

Michelle holds a degree in social and political sciences (M.A., Cantab.) from the University of Cambridge and holds an MRS Advanced Certificate in market and social research practice.

Michelle Beeson's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 11, 2019 Michael O'Grady, Michelle Beeson

    The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital influence and online sales are changing luxury shopper habits. Through examples and extensive reference to retailer data, this report provides context for the Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global) and provides guidance on the key challenges that retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

    Benchmarks: The Omnichannel Commerce Playbook

    December 19, 2018Michelle Beeson

    Forrester's 2018 Retail Omnichannel Capabilities Assessment benchmarked eight leading European retailers and two in the US to help digital business executives understand how their omnichannel capabilities compare with their peers and best practices. Out of a possible score of 100, our assessment revealed scores ranging from 42 to 91. The high variance reflects how retailers invest differently and how successfully they have implemented omnichannel initiatives across online experience, channel consistency, in-store pickup, and in-store experience. This is an update similar to the 2017 assessment of the capabilities of 16 UK and US retailers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Luxury Retail 2018: What A Difference A Year Makes

    Luxury Brands Finally Dive Meaningfully Into Digital

    December 17, 2018Michelle Beeson

    What a difference a year makes! But despite much activity, luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. Over the past year, luxury brands have gone from relative inertia over digital strategies to vigorously undertaking technology upgrades, partnerships, and even acquisitions. This report shares insights into luxury consumers' expectations and what luxury brands must do to evolve their business to compete in an omnichannel retail landscape.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Online Retail Will Drive Overall European Retail Sales Growth Through 2023

    Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)

    December 13, 2018Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report highlights findings from Forrester's latest five-year online retail sales forecast for Western Europe, which details growth across 22 product categories in 17 countries in Western Europe.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

    Benchmarks: The Digital Store Playbook

    December 10, 2018Michelle Beeson

    Forrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives understand how their investments in and implementation of digital store technologies compare with those of their peers and with industry best practices. Our research reveals how these retailers are using digital enablement technologies in stores to empower store associates, improve customers' engagement, and enhance store operations.

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