Michelle   Bishop

Michelle Bishop

Principal Consultant - TEI Serving B2B Marketing Professionals

Michelle S. Bishop is a principal consultant in Forrester's Total Economic Impact (TEI) consulting practice. Her focus is on measuring and communicating the value of technology investments and initiatives for business leaders. Michelle conducts primary quantitative and qualitative research and creates ROI business case studies, tools, and content to communicate the business value of investments. Her studies assess the costs, benefits, flexibility, and risk associated with specific investments. Michelle also assists clients in evaluating business and technology investment opportunities through financial analysis. She has been with Forrester for almost ten years.

Previous Work Experience

Prior to joining Forrester, Michelle held leadership roles in operations, technology, and marketing at Shell and Avaya. She also came to Forrester with account management experience in high-growth digital services startups.

Education

Michelle earned an MBA from the MIT Sloan School of Management and a B.S. in industrial engineering from the University of the Philippines. 

Michelle Bishop

Principal Consultant - TEI Serving B2B Marketing Professionals

Michelle S. Bishop is a principal consultant in Forrester's Total Economic Impact (TEI) consulting practice. Her focus is on measuring and communicating the value of technology investments and initiatives for business leaders. Michelle conducts primary quantitative and qualitative research and creates ROI business case studies, tools, and content to communicate the business value of investments. Her studies assess the costs, benefits, flexibility, and risk associated with specific investments. Michelle also assists clients in evaluating business and technology investment opportunities through financial analysis. She has been with Forrester for almost ten years.

Previous Work Experience

Prior to joining Forrester, Michelle held leadership roles in operations, technology, and marketing at Shell and Avaya. She also came to Forrester with account management experience in high-growth digital services startups.

Education

Michelle earned an MBA from the MIT Sloan School of Management and a B.S. in industrial engineering from the University of the Philippines. 

Michelle Bishop's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Financial Payback For Marketing Measurement

    Business Case: The Marketing Measurement And Insights Playbook

    November 22, 2017 Jim Nail, Michelle Bishop

    As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a modern marketing mix. While unified marketing impact analytics (UMIA) answers this need, marketers often find it difficult to persuade management to make what can be a significant investment. This report provides guidance on the costs, benefits, and risks using Forrester's Total Economic Impact™ (TEI) framework to help marketers build their own business case. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We updated this edition to incorporate Forrester's TEI framework and new data.

  • For B2C Marketing Professionals

    REPORT: Make The Case For Ad Technology Investments

    Business Case: The Digital Media Buying Playbook

    October 6, 2017 Susan Bidel, Samantha Merlivat, Michelle Bishop, Richard Joyce

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business case for technology investments within the broader business technology (BT) context. It provides a ROI model for advertising technology investments using Forrester's Total Economic Impact™ (TEI) framework. This report is an update of a previously published report. Forrester refreshes it periodically for continued relevance and accuracy.

View all of Michelle Bishop's Research

Clients Who Work With Michelle Bishop Also Work With:

View all related analysts