Michelle de Lussanet

Vice President, M&S Strategy & Business serving CMO PROFESSIONALS

Michelle is a Vice President and Research Director in the business analysis team of Forrester's marketing and strategy division. She is responsible for business analysis and competitive analysis for the group. She also works with the marketing and strategy executive team outlining the group's long-term strategy and the development and enhancement of new and existing products.

Michelle joined Forrester in 2001 as an analyst researching consumer mobility and advanced mobile telecom services and advising clients on their mobility strategy and mobile services road maps. She worked with executives across a wide range of multinationals in the financial services, communications, CPG, consumer electronics, and professional services sectors, and at venture capital firms. In this role, she used her research to author research reports, lead client workshops and advisory sessions, and deliver keynote presentations. Michelle's research and analysis have been widely cited in publications including BusinessWeek, Financial Times, The New York Times, and The Wall Street Journal.

In 2005, she started managing teams of analysts, most recently leading and managing a global research team of 22 managers, analysts, and support staff. The team's research served Consumer Product Strategy Professionals globally and across industries such as media, consumer electronics, telecommunications, and financial services. In this role, she was both responsible for the coaching and development of her team members and managing their productivity as well as continuing to interact with clients in consumer product strategy functions to ensure that the team generated client value and produced highly relevant research.

Previous Work Experience

Prior to becoming a Forrester analyst, Michelle worked at Vodafone as a product development manager. In this role, she was responsible for the definition and development of the mobile commerce strategy for the company. She also worked with Vodafone's eCommerce director in formulating the company's eCommerce strategy. Prior to her career in the mobile telecom industry, Michelle worked as a consultant at Deloitte Consulting and carried out interim management projects for Shell and the city of Bridgeport, Conn.


Michelle's formal education includes an M.B.A. from Maastricht University and Fairfield University, from which she graduated with highest honors. She also obtained a postgraduate degree in eCommerce at the Erasmus University of Rotterdam.

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9 results in Reports

  • Michelle de Lussanet
  • For Marketing Leadership Professionals

    Report:Forecast Overview For The Consumer Product Strategy Professional

    The Collection Of 2008 Forrester Forecasts Relevant To This Role

    This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics along...

    • Downloads: 1703
  • For Marketing Leadership Professionals

    Report:Topic Overview: Consumer Product Strategy In A Down Economy

    In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a...

    • Downloads: 1328
  • For CMO Professionals

    Report:A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which...

    • Downloads: 346
  • For CMO Professionals

    Report:A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities...

    • Downloads: 1041
  • For eBusiness & Channel Strategy Professionals

    Report:The Luxury Sector Is Keen To Try Social Computing

    Results Of A Survey Of 122 Luxury Consumer Products And Services Firms

    Forrester recently surveyed 122 brands, services providers, and merchants in the luxury consumer segment. Familiarity with Social Computing activities runs high with this group; however, beyond the...

    • Downloads: 650
  • For eBusiness & Channel Strategy Professionals

    Report:Europe's 2007 Christmas: An Online Retail Wonderland

    Net Users Will Spend A Projected €51 Billion Online During The Christmas Season

    Online retail continues to grow, with a 58% increase in year-on-year sales in 2007. Online sales during the Christmas period are no exception. This year will bring good tidings to Europe's online...

    • Downloads: 245
  • For Marketing Leadership Professionals

    Report:Forecast Overview For The eBusiness, Channel & Product Management Professional

    This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and European...

    • Downloads: 1664
  • For Marketing Leadership Professionals

    Report:Person-To-Person Payment Goes Mobile

    But P2P Mobile Payment Is A Technology In Search Of A Market

    A number of firms in Western Europe have recently launched payment systems that allow consumers to make person-to-person payments using their mobile phones. Executives at other payment system...

    • Downloads: 881
  • For CIO Professionals

    Report:The Forrester Wave™: National Innovation Networks, Q4 2006

    A Quantitative Evaluation Of 26 Nations In Four Global Innovation Competencies

    Governments put innovation high on their national agendas as a way of creating jobs, economic growth, and general well-being. But much of the tax money invested goes to waste because many politicians...

    • Downloads: 185