Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Prepare For Blockchain In Your Supply Chain

    There's Hope Beyond The Hype

    April 9, 2019 George Lawrie, Martha Bennett

    Blockchain solutions appear to promise resolution to long-term supply chain challenges such as end-to-end visibility, transparency, and intelligent fulfillment. Traditional supply chains achieve scalable, consistent transparency because supply chain "captains" decide the data exchange standards for subordinate levels in the chain. But the digital economy's more democratic supply networks don't have captains to dictate standards. This report helps digital business professionals assess the opportunities and risks associated with blockchain in supply chain and fulfillment.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

    Partner Alliances Can Make Or Break Your Digital Experience — Here's How To Avoid Disasters And Work Partnerships To Best Advantage

    April 5, 2019 Ted Schadler

    Software vendors and service providers need each other to survive. And digital leaders need them to work well together to build great digital experiences. But how these complex relationships work is a mystery. We drew on hundreds of client inquiries and interviews with 17 software vendors and service providers to find out what's really going on. We found an alliance landscape that's often hidden from view and rapidly shifting as software-as-a-service (SaaS) becomes the norm. This report sheds light on how partner programs work and how to work them to your advantage.

  • For Customer Experience Professionals

    REPORT: How To Increase Your Firm's Appetite For Customer Understanding

    Lay The Groundwork For A Modern Research Practice

    April 1, 2019 Kelly Price

    Customer experience (CX) pros know that customer understanding is crucial for creating successful experiences but often lack the buy-in they need from their colleagues to do the research required. This report outlines the steps CX pros should take, in four phases, to get support for research to help guide their firms toward more customer-centric decision making.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Infographic: Digital Services Acquisitions Expedite Market Consolidation

    March 29, 2019 Amanda LeClair

    In the quest to deliver end-to-end digital transformation services, the lines between a business consultancy, systems integrator, and agency continue to blur. Many services firms pursue aggressive growth strategies driven heavily by acquisitions — we tracked more than 100 acquisitions in 2018. This Forrester infographic highlights the resulting new and maturing trends in the services market that impact application development and delivery services buyers' decisions.

  • For Customer Experience Professionals

    REPORT: Digital Voice Experiences

    A Digital Voice Experience Series Report

    March 27, 2019 Jennifer Wise

    Voice-based digital experiences are all the rage, with consumers using remotes, cars, speakers, and even microwaves that listen and/or talk. Companies wanting to leverage this new touchpoint are piloting voice interactions with the hope of launching the next killer Alexa skill, for example. But beware: Most voice experiences today fall short of customer expectations. This report examines each of these factors and explains how customer experience professionals must deepen their knowledge and adapt their processes to deliver winning voice interactions.

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