Mike   Chirokas

Mike Chirokas

Researcher Serving eBusiness & Channel Strategy Professionals

Mike is a researcher on the eBusiness and channel strategy team. His research focuses on digital experience strategy and organization.

Previous Work Experience

Prior to his current role, Mike was a senior research associate on the financial services eBusiness and channel strategy team. His research focused on benchmarking banking and insurance websites and mobile apps and financial services disruptors.  

Before joining Forrester, Mike was part of a small digital agency in Burlington, Vermont where he developed marketing strategies and managed client projects as part of a cross-functional team within the agency.

Education

Mike holds a B.S. in entrepreneurship and marketing management from Syracuse University.

Mike Chirokas

Researcher Serving eBusiness & Channel Strategy Professionals

Mike is a researcher on the eBusiness and channel strategy team. His research focuses on digital experience strategy and organization.

Previous Work Experience

Prior to his current role, Mike was a senior research associate on the financial services eBusiness and channel strategy team. His research focused on benchmarking banking and insurance websites and mobile apps and financial services disruptors.  

Before joining Forrester, Mike was part of a small digital agency in Burlington, Vermont where he developed marketing strategies and managed client projects as part of a cross-functional team within the agency.

Education

Mike holds a B.S. in entrepreneurship and marketing management from Syracuse University.

Mike Chirokas's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: Learn From The Best In Your Digital Transformation Journey

    The Benchmark Report In The Digital Business Playbook

    April 3, 2019 Ted Schadler, Mike Chirokas

    Digitally advanced firms are markedly different: By innovating at the intersection of experiences and operations, embracing emerging technology, partnering omnivorously, and building digital products and services, they grow faster than digital beginners or intermediates. But few firms have reached this digitally advanced state. This Forrester infographic uses survey data from North American and EU services decision makers at enterprises to give digital business leaders at every firm a benchmark to hit based on the Forrester digital maturity model.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Build A Digital Talent Strategy

    Beginner Level: Identify The Key Skills You Need And Build A Digital Talent Road Map

    January 16, 2019 Alyson Clarke, Mike Chirokas, Hannah Price

    The right people with the right digital skills are critical to successfully transforming your organization to become a digital business. This report helps digital executives identify the digital skills they need. Use Forrester's Digital Competency Map to build a digital talent road map to plan for short-term and long-term initiatives and then determine if you should hire, partner, or train for those skills.

  • For eBusiness & Channel Strategy Professionals

    REPORT: RCS: More Myth Than Magic — For Now

    RCS Could Accelerate Convergence Of Notifications And Conversations

    October 15, 2018 Julie A. Ask, Mike Chirokas

    Notifications simplify experiences for consumers by allowing brands to push out text, images, files, app fragments, and more based on real-time context. However, the only fully interoperable messaging available today is SMS, which has limited functionality, compared with platforms such as Apple's iMessage or Facebook's Messenger. Google is pursuing a fully interoperable standard in rich communication service (RCS), which would offer a comparable feature set, but many obstacles stand in its way. This report outlines the potential of RCS for digital business professionals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Consumers Are Connected; Your Company Isn't

    The State Of Emerging Technology In Digital Experiences

    August 13, 2018 Julie A. Ask, Mike Chirokas

    Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy professionals benchmark their use of mobile and emerging technology against the technology that their customers and other firms use, we surveyed 147 digital executives in Forrester's H2 2017 Global Mobile Executive Online Survey.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The 3D Connected Consumer

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

    August 1, 2018 Julie A. Ask, Gina Fleming, Adrian Chapman, Nicholas Chao, Mike Chirokas

    Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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