Why Read This
To date, traditional investment and life insurance firms have been insulated from the disruptive forces of mobile and social technologies because their best clients are older. In countries around the world, younger generations lead in the use of the mobile Internet and social networks, while the generations with the most investments — Boomers and Seniors — lag. As older investors continue to adopt these new technologies — and as younger investors accumulate more investable assets — mobile and social strategies will become imperatives for investment firms and life insurers. Leading firms are already on the move, like New York Life Insurance in social and E-Trade in mobile. Smart eBusiness and channel strategists will decide now on their mobile and social strategies, even if the answer is to delay action for the time being.
Tags: Consumer Mobile Adoption, Consumer Mobility, Customer Experience Management, eCommerce, Financial Services, Governance Risk & Compliance (GRC), Insurance, Investments, Mobile Web, Omnichannel Customer Experience, Regulations & Legislation, Social Media, Wealth Management