For eBusiness & Channel Strategy Professionals

Mobile And Social Technologies Come Late To Wealth Management – A Social Computing Report

Younger Generations Are Just The First Wave Of Mobile and Social Adopters

    Why Read This Report

    To date, traditional investment and life insurance firms have been insulated from the disruptive forces of mobile and social technologies because their best clients are older. In countries around the world, younger generations lead in the use of the mobile Internet and social networks, while the generations with the most investments — Boomers and Seniors — lag. As older investors continue to adopt these new technologies — and as younger investors accumulate more investable assets — mobile and social strategies will become imperatives for investment firms and life insurers. Leading firms are already on the move, like New York Life Insurance in social and E-Trade in mobile. Smart eBusiness and channel strategists will decide now on their mobile and social strategies, even if the answer is to delay action for the time being.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.