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Mobile App Development Struggles To Keep Pace With Expectations
March 23, 2015

What’s a reasonable number of apps for a brand to offer its customer base? Fewer than three is the norm for nearly half of the digital business pros recently surveyed by Forrester. But an astonishing 9% say their firm offers more than 21 apps to the market. More is not always better, writes Forrester in new research, which examines the current state of mobile app development. Particularly when 75% feel that their apps aren’t updated as often as is needed.

Why the struggle? A lack of resources — not budget — to natively support multiple platforms and build infrastructure services inhibits pace. Half of those surveyed have fewer than five developers in house — leaving many teams reliant on middleware and third parties to fill their resources gap.

Learn more about the research here.

About Forrester Research

Forrester Research (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Simone Levien
Public Relations Manager
Forrester Research, Inc.

Tel. 212-8570754



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