Why Read This
The explosion of app innovation that started on the iPhone and then spread to Android devices and tablets will continue to drive tech industry innovation and have far-reaching pricing and go-to-market implications for software and services providers. A second round of innovation will leverage the intersection of cloud-based services; Smart Computing; and newly app- and Internet-enabled devices like cars, appliances, and entertainment systems. The development of this mobile "app Internet" with hybrid local and cloud-supported applications will not only foster huge levels of innovation but also open up new services opportunities around the creation and management of these B2C, B2B, and B2E apps. The mobile app Internet will also change the way software is priced and designed.