Why Read This Report

Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should not feel the pressure to launch a nationwide coupon effort in 2010, but they should be laying the groundwork today for a solution that will integrate with existing loyalty programs. Forrester recommends applying its mobile POST analysis to determine which approach to mobile couponing is right for you.
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  • Consumers Warm To Mobile Coupons
  • Some Advertisers Are Trialing Mobile Coupons
  • Mobile Coupon Options Provide Varied Benefits

    Plan And Pilot — Don't Panic
  • Supplemental Material
  • Related Research Documents