Why Read This
Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should not feel the pressure to launch a nationwide coupon effort in 2010, but they should be laying the groundwork today for a solution that will integrate with existing loyalty programs. Forrester recommends applying its mobile POST analysis to determine which approach to mobile couponing is right for you.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobility, Digital Marketing, Direct Marketing, eCommerce, Mobile Advertising, Mobile Marketing, Retail