Why Read This
While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago, but the market subsequently disappeared from the innovation radar due to the US-centric smartphone app ecosystem. But this is changing. This report will take another look at Japan to uncover how the nation is combining innovation and scale as its market embraces smartphone apps.
Tags: Advertising, Branding, Consumer Mobile Devices, Consumer Mobility, Contactless & Mobile Payments, Digital Marketing, eCommerce, Marketing Methods, Marketing Mix Modeling, Mobile Advertising, Mobile Apps, Mobile Commerce (mCommerce), Mobile Marketing, Smartphones & Mobile Phones