Why Read This
This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the most visible manifestation of a much broader shift to new systems of engagement that help firms empower their customers, partners, and employees with context-aware apps and smart products. Read this executive summary to learn more about the impact of mobile engagement on the technology organization and supplier ecosystem, on task-oriented experience design and the subsequent atomization of business processes, and on the way the IT stack must be re-architected for wireless delivery.
Tags: Customer Experience Management, Design & Usability, Enterprise Mobile Devices, Information Management, IT Infrastructure & Operations, Management & Organization, Mobile Application Development, Mobile Professional Productivity, Mobile Software & Platforms, Mobile Web, Omnichannel Customer Experience, Smartphones & Mobile Phones, Tablets