For eBusiness & Channel Strategy Professionals

Mobile Mandate For eBusiness Professionals

    Why Read This Report

    Mobile offers eBusiness and channel strategy professionals the opportunity to engage with consumers at every step of their purchasing journey, from upper-funnel demand generation through replenishment or repeat purchase. Doing so effectively, in a way that will drive incremental value, requires more than squeezing services developed for the PC onto a smaller screen. This report is the business case component of the mobile eBusiness playbook and walks eBusiness professionals through the key strategic components of how to provide excellent mobile services: focusing on customer needs, driving toward convenience, using mobile to execute at every step of the journey, breaking free of their PC-based design roots, and being agile. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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    • Only Excellent Mobile Services Will Deliver Value
    • Supplemental Material
    • Related Research Documents