FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile eBusiness Playbook


Engage Customers Through Mobile



eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. As of mid-2014, almost one-fifth of US online adults had shifted, and another one-third were on the verge of shifting. The sense of urgency to serve customers in their mobile moments has ... Continue reading the Executive Overview

PLAYBOOK RESEARCH

Vision: Mobile Is Not A Channel
Road Map: A Mobile App Is Not A Mobile Strategy
Tools And Technology: Mobile Technologies That Drive Sales
Performance Management: Use Analytics To Build Mobile Advantage
Continuous Improvement: Use Analytics To Create Mobile Best Practices
Vision: Mobile Is Not A Channel
Road Map: A Mobile App Is Not A Mobile Strategy
Continuous Improvement: Use Analytics To Create Mobile Best Practices
Tools And Technology: Mobile Technologies That Drive Sales
Performance Management: Use Analytics To Build Mobile Advantage

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