FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile eBusiness Playbook For 2015


Engage Customers Through Mobile



eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. As of mid-2014, almost one-fifth of US online adults had shifted, and another one-third were on the verge of shifting. The sense of urgency to serve customers in their mobile moments has ...
Continue reading the Executive Overview

PLAYBOOK RESEARCH

Vision: Mobile Is Not A Channel
Road Map: A Mobile App Is Not A Mobile Strategy
Tools And Technology: Mobile Technologies That Drive Sales
Performance Management: Use Analytics To Build Mobile Advantage
Continuous Improvement: Use Analytics To Create Mobile Best Practices
Road Map: A Mobile App Is Not A Mobile Strategy
Continuous Improvement: Use Analytics To Create Mobile Best Practices
Tools And Technology: Mobile Technologies That Drive Sales
Vision: Mobile Is Not A Channel
Performance Management: Use Analytics To Build Mobile Advantage

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The Mobile eBusiness Playbook

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you create a strategic plan for using mobile services to enhance and expand customer relationships. Learn how they can guide your most challenging initiatives.

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Evolve your strategy.

With mobile, social, and other technologies shifting power directly to the consumer, setting a clear strategic course has never been more challenging for marketing leaders. Learn how Forrester Consulting can help.