FOR eBusiness & Channel Strategy PROFESSIONALS

The Mobile eBusiness Playbook For 2016


Engage Customers Through Mobile



eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. As of mid-2014, almost one-fifth of US online adults had shifted, and another one-third were on the verge of shifting. The sense of urgency to serve customers in their mobile moments has ... Continue reading the Executive Overview
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  • PLAN
  • ACT
  • OPTIMIZE

PLAYBOOK RESEARCH

Vision: Mobile Is Not A Channel
Road Map: A Mobile App Is Not A Mobile Strategy
Organization: Organize For Mobile Success
Tools And Technology: TechRadar™: Mobile Commerce, Q1 2016
Performance Management: Choose The Right Metrics For Commerce Apps
Road Map: A Mobile App Is Not A Mobile Strategy
Performance Management: Choose The Right Metrics For Commerce Apps
Organization: Organize For Mobile Success
Tools And Technology: TechRadar™: Mobile Commerce, Q1 2016
Vision: Mobile Is Not A Channel

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